Creating an About page that effectively communicates your company values is essential for establishing trust and engagement with your audience. A well-designed About page goes beyond just telling your story\u2014it should express your core beliefs, what drives your company, and how these values shape your actions. In this post, we\u2019ll explore 19 detailed examples of how to structure an About page with company values. Each example includes dos and don\u2019ts, why the approach works, and a real-life use case to guide you. With the right tools and design techniques, you can craft an About page that resonates with visitors and builds trust in your brand.<\/p>\r\n\r\n
Design idea:<\/strong> A company About page that focuses on your mission statement, followed by a breakdown of how each of your company values supports this mission. For example, if your mission is to create sustainable fashion, your values might include eco-friendly materials, fair trade practices, and reducing waste.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> This approach is effective because it directly ties your company\u2019s actions to its mission. Visitors will appreciate knowing what drives your company and how your values are put into action to achieve goals. It works particularly well for purpose-driven businesses.<\/p>\r\n\r\n Use case:<\/strong> Patagonia\u2019s About page is a prime example. They clearly define their mission to save the environment and demonstrate how their values, such as using sustainable materials, align with their mission.<\/p>\r\n\r\n Design idea:<\/strong> This About page focuses on the human side of your business by highlighting key team members and showing how they embody the company\u2019s values in their work. You can feature team photos, short bios, and stories about each member\u2019s role within the company.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> Focusing on people helps build a personal connection with your audience. When potential clients see the faces behind the company, they feel more connected and likely to engage. This approach works best for smaller businesses or creative teams.<\/p>\r\n\r\n Use case:<\/strong> A small creative agency might use this approach to showcase how their team\u2019s collaborative values and creativity drive their projects.<\/p>\r\n\r\n Design idea:<\/strong> This About page focuses on how your company\u2019s values help solve specific problems for your customers. For example, if your values include innovation and reliability, you could explain how these values help you deliver better solutions than your competitors.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> This approach helps visitors understand exactly how your values directly impact them. It focuses on problem-solving, which is valuable for businesses that offer services or products designed to solve customer pain points.<\/p>\r\n\r\n Use case:<\/strong> A tech company could use this approach to explain how their values of innovation and customer-centricity lead to solutions that make their software more reliable and user-friendly.<\/p>\r\n\r\n Design idea:<\/strong> This approach uses visuals such as videos, images, or animations to tell the story of your company values. For instance, a behind-the-scenes video could show how your company operates, illustrating how values like teamwork, creativity, or sustainability come to life in the workplace.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> People connect with visuals on a deeper level than with text alone. A visual storytelling approach adds depth to your values by showing, not just telling, visitors what your company stands for.<\/p>\r\n\r\n Use case:<\/strong> A company like Toms Shoes uses this approach to show their commitment to social responsibility. They feature videos and images of their charitable efforts and how they live out their core value of giving back.<\/p>\r\n\r\n Design idea:<\/strong> An About page that puts the customer\u2019s needs at the centre of your company values. This approach explains how your values directly benefit customers and how they help create a better experience or solve specific customer challenges.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> A customer-focused approach builds trust by showing that your values are centred around the customer. When customers feel that their needs come first, they are more likely to engage with your business.<\/p>\r\n\r\n Use case:<\/strong> Zappos uses this approach effectively to show how their core value of customer service is at the heart of every decision they make, which has contributed to their loyal customer base.<\/p>\r\n\r\n Design idea:<\/strong> This method turns each of your company values into a story arc, where each value represents a key chapter in your company\u2019s journey. For example, \"Innovation\" could be the chapter where the company solved a significant challenge, and \"Customer-centricity\" could be the chapter that leads to your current focus on customer satisfaction.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> By telling your values as a story, you give visitors a deeper understanding of how your company got to where it is today. This approach makes your values more relatable and grounded in your company\u2019s history.<\/p>\r\n\r\n Use case:<\/strong> A company like Apple could use this approach to explain how their values of innovation, simplicity, and user-focus shaped their evolution from a small startup to a global tech leader.<\/p>\r\n\r\n Design idea:<\/strong> This About page focuses on your company\u2019s commitment to social, environmental, or ethical responsibility. It highlights how your values of sustainability, community engagement, and ethical business practices influence your operations and decision-making.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> More consumers are prioritising companies that make a positive impact on the world. A social responsibility approach helps differentiate your brand and aligns your values with the growing demand for ethical practices.<\/p>\r\n\r\n Use case:<\/strong> Ben & Jerry\u2019s uses this approach to showcase their commitment to social and environmental justice, demonstrating how their values of sustainability and activism influence everything from sourcing to community involvement.<\/p>\r\n\r\n Design idea:<\/strong> This About page focuses on complete transparency, discussing both your successes and challenges. It outlines your values and shows how they guide your decisions, especially when faced with tough situations.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> Transparency builds trust with your audience, showing that your business practices are aligned with your values. It also demonstrates authenticity, which is key to building long-term relationships with customers.<\/p>\r\n\r\n Use case:<\/strong> Everlane uses this approach to provide complete transparency about the costs of their clothing and the ethics behind their supply chain, demonstrating their commitment to honesty and accountability.<\/p>\r\n\r\n Design idea:<\/strong> This About page highlights your company\u2019s vision for the future and how your values are driving that vision. It explains where your business is headed and how your values will guide you as you grow and expand.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> This approach appeals to customers who are looking for businesses with a clear roadmap for the future. By connecting values with your vision, visitors can understand how your principles will guide future successes and innovations.<\/p>\r\n\r\n Use case:<\/strong> A company like Tesla uses this approach to show how their values of sustainability and innovation align with their long-term goal of creating a clean, sustainable future. They consistently highlight how their values help shape the future of electric vehicles and renewable energy.<\/p>\r\n\r\n Design idea:<\/strong> This About page introduces each team member and the company values they represent. It could feature employee bios, their roles, and how they live out the company\u2019s core values in their work. It provides a human connection by showcasing the team\u2019s diverse skills and experiences.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> This approach humanises the company and builds a connection with visitors. When people can put faces to the values, it makes the company more relatable and trustworthy.<\/p>\r\n\r\n Use case:<\/strong> A creative agency may use this approach to highlight its team of designers, illustrators, and project managers, showcasing how their combined expertise and shared values drive the success of client projects.<\/p>\r\n\r\n Design idea:<\/strong> This About page openly discusses your company\u2019s challenges, failures, and successes. It emphasises transparency in how the company operates, including ethical practices, decision-making, and how your values guide those decisions.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> Transparency builds trust, and this approach establishes credibility by demonstrating that your company is willing to be open about its processes and challenges. Visitors will appreciate the authenticity, especially if the company values reflect a commitment to honesty.<\/p>\r\n\r\n Use case:<\/strong> Everlane has successfully used this approach by providing complete transparency about their pricing, production practices, and supply chain. This transparency builds trust with customers who value ethical production and sustainable business practices.<\/p>\r\n\r\n Design idea:<\/strong> This About page focuses on how your company values help solve real customer problems. For instance, you might focus on how your value of innovation leads to unique solutions, or how customer-centricity drives the superior service you offer.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> Visitors want to understand how your company can address their needs. By showing how your values guide problem-solving, you\u2019re building credibility and making it clear why your business is the best solution.<\/p>\r\n\r\n Use case:<\/strong> A software company could use this approach to show how their core values of security, innovation, and ease of use have led to a product that makes it easier for businesses to manage data while protecting customer privacy.<\/p>\r\n\r\n Design idea:<\/strong> This About page integrates a portfolio-style showcase that highlights key projects, products, or services that reflect the company\u2019s values. Each project could be introduced with a value and detailed examples showing how those values influenced the work.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> A visual portfolio allows visitors to see your work in action. This approach makes your values tangible by connecting them with real-world results, showing how your beliefs impact your output.<\/p>\r\n\r\n Use case:<\/strong> A design firm could use this approach to display how their values of creativity, collaboration, and sustainability influenced each project they\u2019ve worked on, whether it\u2019s a logo redesign or a sustainable packaging project.<\/p>\r\n\r\n Design idea:<\/strong> An About page that focuses on how your values shape the employee experience. This could include stories from employees about how your values influence the way they work, interact with customers, and contribute to the company culture.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> Focusing on the employee experience demonstrates your commitment to creating a values-driven workplace. This can be especially appealing to job seekers who are looking for companies with strong cultures and meaningful work environments.<\/p>\r\n\r\n Use case:<\/strong> Companies like Google often showcase how their values\u2014such as innovation, collaboration, and inclusivity\u2014create an environment where employees can thrive, contribute to the company\u2019s success, and innovate freely.<\/p>\r\n\r\n Design idea:<\/strong> This About page highlights how your company engages with the community, whether through charitable efforts, partnerships, or community outreach programmes. It shows how your values of responsibility, inclusivity, or service guide your efforts to make a positive impact.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> A community-driven approach shows that your company is committed to making a positive difference. It builds credibility and shows that your values extend beyond the business itself, fostering a sense of goodwill among visitors.<\/p>\r\n\r\n Use case:<\/strong> Starbucks uses this approach to highlight their community engagement initiatives, such as promoting sustainability and supporting local farmers, which are aligned with their core values of social responsibility and environmental impact.<\/p>\r\n\r\n Design idea:<\/strong> This About page ties your company values directly to the products or services you offer. It highlights how each value influences the creation, design, or delivery of your products. For example, if sustainability is a key value, your page could showcase eco-friendly products or ethical sourcing practices that align with this value.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> This approach makes your values tangible to visitors by linking them directly to the products or services you offer. It helps customers understand why they should choose your products\u2014because they\u2019re aligned with values that matter to them.<\/p>\r\n\r\n Use case:<\/strong> A company like Tesla uses this approach to showcase how their value of innovation is embedded in the design and functionality of their electric vehicles. They explain how their commitment to sustainability shapes the features and capabilities of their products.<\/p>\r\n\r\n Design idea:<\/strong> An interactive About page that allows visitors to engage with your values in a dynamic way. This could include quizzes, sliders, or interactive tools that allow visitors to explore the values and see how they relate to your company\u2019s products or services.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> The interactive approach engages visitors in a fun, memorable way while still communicating your company\u2019s values. It provides a more personalised experience and encourages users to engage with your content more deeply.<\/p>\r\n\r\n Use case:<\/strong> A fitness company could use an interactive quiz on their About page to help visitors find the best workout plan based on their values like health, wellness, and sustainability.<\/p>\r\n\r\n Design idea:<\/strong> An About page that tells the story of your brand\u2019s journey, from its origins to where it is today, and how your company values have influenced that journey. This could include a timeline or visual progression of the company\u2019s growth, with each key milestone tied to a core value.<\/p>\r\n\r\n Dos:<\/strong><\/p>\r\n Don\u2019ts:<\/strong><\/p>\r\n Why it works:<\/strong> This approach works by showing how your company\u2019s values have shaped your journey, making them more relatable and authentic. It builds a deeper connection with visitors by showing how the company has evolved based on these values.<\/p>\r\n\r\n Use case:<\/strong> A company like Nike could use this approach to highlight how their values of perseverance and innovation have guided their development from a small shoe company to a global brand.<\/p>\r\n\r\n Design idea:<\/strong> This About page approach focuses on how your company is committed to the community, whether through local involvement, charity, or social responsibility. It demonstrates how your values drive your commitment to making a positive impact in the community or society at large.<\/p>\r\n\r\n\r\n
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2. The people-centric approach<\/h3>\r\n
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3. The problem-solving approach<\/h3>\r\n
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4. The visual storytelling approach<\/h3>\r\n
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5. The customer-focused approach<\/h3>\r\n
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6. The value as story arc approach<\/h3>\r\n
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7. The social responsibility approach<\/h3>\r\n
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8. The transparency-first approach<\/h3>\r\n
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9. The future-oriented approach<\/h3>\r\n
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10. The \"meet the team\" approach<\/h3>\r\n
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11. The transparency-first approach<\/h3>\r\n
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12. The problem-solving approach<\/h3>\r\n
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13. The visual portfolio approach<\/h3>\r\n
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14. The employee experience approach<\/h3>\r\n
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15. The community-driven approach<\/h3>\r\n
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16. The value-based product showcase approach<\/h3>\r\n
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17. The interactive values approach<\/h3>\r\n
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18. The brand journey approach<\/h3>\r\n
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19. The community-first approach<\/h3>\r\n