Free WordPress themes for businesses of all sizes


WordPress theme builders layout
Elegant 10 WordPress Themes

Adding a personal touch to your pre-designed website with MaxiBlocks

Your homepage is the first impression you make on potential customers, and – let’s be honest – generic templates can feel about as warm and fuzzy as a lukewarm fish. (Shudder.)

Free WordPress themes
Free WordPress themes

1. Bringing life to your banner

Why your banner matters

Your website banner is the first thing users see. It captures attention and creates that critical first impression. A powerful banner sets the tone, communicates your brand instantly, and encourages further exploration.

How to personalise your banner

With MaxiBlocks, you can easily update your banner by changing the imagery to reflect your brand, adjusting colours to fit your palette, and crafting a headline that’s specific, modern, and engaging. Use sentence case and avoid clichés. Clear, concise text wins attention.

Subscribe to our newsletter

2. Personalising service images and descriptions

Why this section matters

These mini-billboards tell your company’s story. They create visual appeal, describe what you offer, and connect emotionally with users. Well-chosen images paired with clear, benefit-driven text foster trust and curiosity.

How to make it your own

Replace stock photos with actual visuals of your products or team. Use MaxiBlocks to edit text, making it simple and aligned with your brand. 

WordPress theme builders walkthrough
WordPress block themes for bloggers

3. Reimagining your business strategy section

Why visuals matter here

Icons communicate fast. They simplify complex concepts like “product vision” or “business strategy” into instantly understood ideas. They also add visual interest and rhythm to your layout.

How to customise this section

Choose icons that reflect your unique services, like “customer success” instead of “seed investment.” Update the accompanying text to better explain your process, and consider adding a sentence to clarify how you help clients grow.

Build like a pro

4. Choosing images that speak volumes

Why image choice matters

Images trigger emotion, create connection, and reinforce your messaging. The right visual, like a dog surveying a skyline, evokes ambition and freedom. This sticks with users.

How to level up your call-to-action image

Match the CTA image to your message. Choose imagery that represents the outcome you want for your customers, and pair it with clear, motivating text like “Let’s build your future.” MaxiBlocks makes swapping images easy.

Top 10 WordPress Themes for 2025
Top 10 WordPress Themes for 2025

5. Building trust through real stories

Why they matter

Testimonials validate your claims. They provide social proof, boost credibility, and emotionally connect potential customers to your existing success stories.

How to enhance this section

Replace placeholders with real stories from clients or team members. Use real names, photos, and personal tones. Add a short bio if relevant. Authenticity builds connection.

WordPress Themes and patterns
WordPress Themes and patterns

6. Highlighting teamwork and collaboration

Why this message matters

Messaging around teamwork appeals to both clients and potential hires. It shows you value collaboration, synergy, and a positive culture and essential qualities in long-term partnerships.

How to personalise your message

Edit slogans to reflect how your team works. You might say “We solve together” or “Collaboration is our superpower.” Use MaxiBlocks to add blurbs about team workflows or highlight success stories that reflect unity.

7. Keep the news and updates fresh

Why freshness matters

A regularly updated news section shows you’re active, informed, and invested in your industry. It also improves SEO and keeps your visitors coming back.

How to keep it fresh

WordPress home page designs
WordPress home page designs

8. Feature your team

Why team sections matter

People connect with people. Featuring your team humanises your brand, builds credibility, and makes your business approachable.

How to make your team shine

Ensure headshots are professional and recent. Update titles and include short bios with personality, like hobbies or a favourite quote. Let the individuality of your team show.

9. Design an inviting footer

Why footers are valuable

Footers are your final impression. They help visitors navigate, connect, and understand what you offer, even as they’re ready to exit your site.

How to optimise your footer

Keep contact info accurate and easy to find. Add or update navigation links as needed. Make sure the style fits the rest of the site is consistent fonts, colours, and layout polish the user’s experience.

WordPress templates and patterns
WordPress templates and patterns

10. Explore WordPress tools to grow your design skills

Why resources matter

How to get started

WordPress themes for every style and project

Find beautiful WordPress themes for portfolios, businesses, blogs, and online stores.

HomePage-Maxi-Pils

 FAQs: Customising your website with MaxiBlocks and free WordPress themes

What is MaxiBlocks?

What are the best WordPress themes for businesses? 

If you’re building a business website, it’s worth checking out these recommendations on the best WordPress themes for business websites. For a more refined shortlist, this breakdown of top-performing business themes is a great place to start. You can also browse a curated list of 10 WordPress themes that suit different industries. If you’re working in a niche like salons or grooming, this collection for hairdressers may be exactly what you need. 

How do WordPress plugins fit into your theme setup? 

The way a site functions often relies on plugins. Learn how to pair themes with the right tools by exploring this article on WordPress plugins. If you’re ready to dive deeper into full control over your site design, here’s a helpful guide to creating your own custom WordPress theme. 

What are WordPress block themes and how are they different? 

Block themes are built for full site editing. If you’re new to the concept, start with this explainer on what block themes are. From there, take a look at the variety of options available including block-enabled themes, and a full overview at WordPress block themes. For top picks, check out the best block themes of the year. 

Can I build and sell my own WordPress theme? 

Absolutely. If you’re considering selling your own designs, this guide on how to build and sell a block theme walks you through the process. You can also explore ways to monetise your WordPress themes, and see what goes into making a theme block-compatible. For visual direction and layout ideas, check out this piece on block theme design. 

Which WordPress block themes stand out for SEO, design, or niche use? 

Some block themes go beyond visual design and help improve site performance and SEO. You’ll also find detailed insights into the top 10 features that set good themes apart. For inspiration, see niche examples like the carpet cleaner demo site, the architecture layout, or the upholstery block theme. If you’re looking for a broader range of styles, this article on free themes for business is a great resource. And to bring it all together, browse tips in this guide for business site owners and explore how Gutenberg themes and plugins can complete your setup.

Author-Kyra

Kyra Pieterse

Author

Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.

You may also like