For WordPress website designers: A simple guide to get started
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Key takeaways
- WordPress powers 43% of websites due to its user-friendly design and extensive customization options.
- Effective planning for a successful WordPress website.
- Tools like MaxiBlocks enhance WordPress’s flexibility and design capabilities.
- SEO and high-quality content are essential for website success.
- Regular updates and careful plugin management are vital for security and performance.
WordPress website designers – not as easy a job as it might seem
Building websites requires a mix of technical skills, design sense, and marketing knowledge. Designers must understand SEO, security, hosting, e-commerce, and more to create effective websites.
Introduction to WordPress website design
WordPress is a leading content management system favoured by web designers across the world as a tool for website creation. A substantial number of websites, in fact about 43% of all active websites, are supported by this CMS. At its core, WordPress is designed to be user-friendly, making it accessible to individuals with varying levels of technical expertise. One of the key benefits of using WordPress is its flexibility, offering a vast choice of customisation options that enable web designers to tailor a website to their or their clients’ specific needs.
A well-designed website is essential for getting the most out of WordPress. A professional design not only enhances the overall user experience but also plays a crucial role in maximising the platform’s potential. The beauty of WordPress lies in its ability to cater to both beginners and experienced web developers alike. Whether just starting out or a seasoned pro, WordPress provides the designers with tools and resources needed to create a high-quality website that meets any set of requirements.
Planning a WordPress website
Planning is a crucial stage in the development of your WordPress website, and it’s essential to get it right before diving into the design phase. This involves taking a step back to define clear goals and objectives, which can vary greatly depending on the purpose of your website. Are you looking to build a thriving e-commerce platform, or perhaps host a personal blog to share your thoughts and experiences with the world? Whatever your goals, it’s vital to establish a clear direction for your website to ensure it meets the needs of your target audience.
Once the purpose and audience are clear, the next step is to choose a suitable domain name and hosting provider. Your domain name should be memorable, relevant to your brand, and preferably short to make it easy for visitors to remember. Hosting is crucial as it affects your site’s performance and reliability. Research different hosting providers and select one that offers good speed, uptime, and customer support. Managed WordPress hosting can be a good option for those who prefer less hands-on management of their website.
One point to remember is that skimping on the hosting costs can be very costly in the end. As an example your hosting provider can easily shut down your service if your traffic spikes during a promotion and the option you chose doesn’t provide for it. A successful sale is not the best time to have a problem with your hosting service. Examining the offer in detail before buying hosting can save many problems later.
The right tools for the job
WordPress website builders
The next step is to decide on the WordPress website builder. There are many available and they mostly deliver the same end result. The best way to decide is to check on the overall offer. Besides the range of tools the page builder offers do check to see what library of templates and patterns are included in the offer and how well they are designed. The WordPress community tends to focus on the developer part and not too much emphasis is put on the designer component. What is often forgotten is the word ‘design’ in web designer.
MaxiBlocks is one of the few WordPress page builders that focuses on also delivering a huge library of pre-made designer WordPress block templates and patterns. What is currently on offer May 2024, more added every week, is the following:
- 173 homepages
- 2118 patterns
- 14 073 free SVG icons.
- The icons are free to use for all. Download the free MaxiBlocks page builder here and get the icons here
WordPress Gutenberg block editor
At this stage the web designer needs to decide whether to use Gutenberg or not. WordPress Gutenberg, core to WordPress and therefore free to use, offers a host of benefits that make it an invaluable tool for website creation and content management. One of its key advantages is the WordPress block editor, which allows users to build and customise their websites with ease.
Each element on a page, such as paragraphs, images, or buttons, is treated as a block that can be moved and adjusted independently. This modular approach not only simplifies the design process but also provides a high degree of flexibility, enabling users to create complex layouts without needing to write any code. The intuitive drag-and-drop interface makes it accessible for beginners while still offering powerful features for more experienced users.
Gutenberg enhances the overall user experience by providing a more visual and interactive editing environment. It eliminates the need for switching between the back-end editor and the front-end view, allowing users to see exactly how their content will look as they create it. This real-time preview capability streamlines the workflow, reduces the likelihood of errors, and speeds up the content creation process. Additionally, Gutenberg is highly extendable, with a growing library of plugins and blocks that can be added to enhance functionality, making it a versatile and future-proof solution for any WordPress website.
Free WordPress block themes
The design phase involves selecting a WordPress theme that aligns with your brand’s aesthetics and functionality requirements. WordPress offers a vast array of free and premium themes, so take the time to explore and find one that suits your needs. Consider how customisable the theme is, and whether it is responsive, meaning it will look good on both desktop and mobile devices. Additionally, think about the overall layout and navigation of your site. A clean, intuitive layout helps visitors find information easily, enhancing their experience and encouraging them to stay longer.
WordPress block themes represent a significant evolution in the way websites are designed and managed on the WordPress platform. Unlike traditional themes, which rely heavily on PHP templates and custom coding, block themes are built entirely using blocks and patterns. This means that every element on a webpage, from the header and footer to individual content sections, is created using a modular approach.
This modularity makes it much easier for users to customise their sites without needing extensive coding knowledge. The block editor (Gutenberg) allows users to drag and drop elements into place, offering a more intuitive and visual method for site design.
The benefits of using block themes are numerous. Firstly, they offer greater flexibility and control over the design of a website. Users can create complex layouts with ease and adjust them quickly as needed. This is particularly beneficial for those who need to frequently update their site’s appearance or content.
Additionally, block themes tend to be more lightweight and faster, as they eliminate the need for additional plugins and custom code that can slow down a site. Finally, the standardisation of blocks means that themes and plugins are more compatible with each other, reducing the risk of conflicts and ensuring a smoother user experience. Overall, block themes simplify the process of website design, making it more accessible to everyone, from beginners to experienced developers.
Content planning
Content planning is another critical aspect of building an effective website. To begin with, it’s important to outline the main pages you will need. Typically, these include essential sections like Home, About, Services, Blog, and Contact. Each of these pages serves a distinct purpose and requires careful consideration to ensure they meet the needs of your visitors.
The Home page is your introduction to visitors, offering a snapshot of what your site is about. The About page provides more detailed information about your business or personal brand, helping to build trust and credibility. The Services page outlines what you offer, while the Blog is a space for regular updates, articles, and engaging content. Finally, the Contact page gives visitors an easy way to get in touch with you.
Once you’ve outlined the necessary pages, the next step is to plan the content for each one. The key here is to focus on clarity and relevance. Your content should be straightforward and easy to understand, avoiding jargon that might confuse your audience. It should also be relevant to your visitors’ interests and needs. For example, your Services page should clearly explain what you offer and how it can benefit your clients, while your Blog should provide valuable insights, tips, and information related to your field. Always keep your audience in mind and work on creating content that would appeal to them.
High-quality images and engaging copy as well as videos are essential elements that can significantly improve on the appeal and effectiveness of your site. Images should be relevant and high resolution. Use them to break up text and make your pages visually appealing. They can also help to convey your message more effectively than words alone. Engaging copy, on the other hand, needs to be well-written and interesting, making sure that visitors stay on your site longer to explore further. Remember to use a tone that matches your brand’s personality, whether it’s professional, friendly, or somewhere in between.
Incorporating search engine optimisation (SEO) practices is another crucial step in content planning. SEO helps your site rank better in search engine results, making it easier for potential visitors to find you. This involves using relevant keywords throughout your content, creating meta descriptions that encourage clicks, and ensuring your content is easy to read and at the same time informative.
Keywords should be naturally integrated into your copy without overstuffing, as search engines prioritise content that provides genuine value to users. Meta descriptions should not only comply with search engine optimisation strategies but also be clear on what the main message of the website is. Additionally, regularly updating your site with fresh, relevant content can further boost your SEO efforts.
These brief guidelines can help you create a well-structured, engaging, and easily found website that communicates your message and meets the needs of your audience. Content planning is not just about filling pages with words and pictures; it’s about creating an experience that appeals to your visitors and encourages them to take action, whether that’s making a purchase, signing up for a newsletter, or simply learning more about what you offer.
Additional tools
WordPress plugins can add a wide range of features, from contact forms and social media integration to e-commerce capabilities and SEO tools. It is useful to remember that plugins can influence your website in a range of ways that might not always be healthy.
They can cause significant damage to a website in several ways, particularly if they are not properly managed or regularly updated. One of the primary issues is security vulnerabilities. Outdated or poorly coded plugins can create openings that hackers can exploit to gain unauthorised access to the website. This can lead to data breaches, where sensitive information such as customer details or financial data is stolen. Furthermore, malicious plugins themselves might be designed to harm your site, embedding malware that can compromise both the site’s integrity and its visitors’ security.
In addition to security concerns, plugins can affect the website’s performance and functionality. Installing too many plugins or using ones that are not optimised can slow down the site’s loading times, leading to a poor user experience and even affect the search engine rankings. Compatibility issues can also come up, where plugins conflict with each other or with the website’s core software, causing errors or crashes. Such problems can result in significant downtime, which can damage the site’s reputation and result in lost revenue. It is important to regularly audit and update plugins to ensure they are secure and compatible with the website.
WordPress website designers – not as easy a job as it might seem
Designing and building websites is not as easy as it might seem. Not only do WordPress web designers need knowledge and skills to successfully build a website but they also need a range of additional skills. These include, amongst many, a good eye for design, marketing know-how to work out what the sites audience is about, good ideas on relevant content, at least a basic understanding of SEO, some ideas on website security, what hosting is all about, eCommerce and the basic accounting underpinning this and the list goes on.
In conclusion, planning a WordPress website requires a careful approach and an understanding of its purpose, audience, design, content, and functionality. By taking the time to plan these elements with care, you can create a website that not only looks good but also performs well and meets the needs of its users. Whether you are a novice or an experienced web developer, a well-planned WordPress site can be a powerful tool for achieving your online goals. The advantages of using WordPress site builders are manifold, including user-friendly interfaces and extensive functionalities. To take your site to the next level, explore the possibilities of WordPress full site editing, which allows for more comprehensive customization. MaxiBlocks also offers insights into creating website builders with WordPress, ensuring you have all the information needed to make an informed decision. With these resources, building a robust online presence is within your reach.
FAQs about WordPress website designer/s
What does a WordPress website designer do?
Answer: A WordPress website designer specialises in creating and customising websites using the WordPress platform. They design the layout, choose themes, and implement features that meet your specific needs, ensuring your website is visually appealing and user-friendly.
Why should I hire a WordPress website designer?
Answer: Hiring a WordPress website designer ensures your site is professionally designed and optimised for performance and user experience. A designer can create a custom look that aligns with your brand, handle technical aspects, and provide ongoing support and maintenance.
How do I choose the right WordPress website designer?
Answer: To choose the right WordPress website designer, look at their portfolio to assess their design style and experience. Read client reviews, check their qualifications, and discuss your project needs and budget with them to ensure they are a good fit for your project.
What should I expect when working with a WordPress website designer?
Answer: When working with a WordPress website designer, expect an initial consultation to discuss your needs and goals. The designer will then create a design plan, develop the website, and make revisions based on your feedback. They should also provide training on how to manage your site and offer ongoing support.
Can a WordPress website designer help with SEO?
Answer: Yes, many WordPress website designers have SEO expertise and can optimise your site for search engines. They can improve your website’s structure, load speed, and content to enhance visibility and ranking on search engine results pages.
How much does it cost to hire a WordPress website designer?
Answer: The cost of hiring a WordPress website designer varies based on the project’s complexity, the designer’s experience, and the features you need. Prices can range from a few hundred to several thousand pounds. It’s important to discuss your budget and get a detailed quote before starting the project.
What is the difference between a WordPress website designer and a developer?
Answer: A WordPress website designer focuses on the visual aspects and user experience of the site, including layout, colours, and fonts. A developer, on the other hand, handles the technical side, such as coding and functionality. Some professionals offer both design and development services.
How long does it take to build a website with a WordPress website designer?
Answer: The time it takes to build a website with a WordPress website designer depends on the project’s scope and complexity. A simple site can take a few weeks, while a more complex site with custom features may take several months. The designer will provide a timeline during the planning phase.
What kind of ongoing support can I expect from a WordPress website designer?
Answer: Ongoing support from a WordPress website designer typically includes updates, troubleshooting, and maintenance to ensure your site runs smoothly. Some designers offer support packages that include regular backups, security monitoring, and performance optimisation.
Can a WordPress website designer help with e-commerce sites?
Answer: Yes, a WordPress website designer can help create and customise e-commerce sites using plugins like WooCommerce. They can design product pages, set up payment gateways, and ensure the site is user-friendly and optimised for conversions.
Why is SEO important for my WordPress website?
Answer: SEO improves your site’s ranking in search engine results, making it easier for potential visitors to find you. It involves using relevant keywords, creating meta descriptions, and regularly updating content to boost visibility.
How can plugins affect my WordPress website?
Answer: Plugins add various features to your site but can cause security vulnerabilities, performance issues, and compatibility problems if not properly managed. Regularly audit and update plugins to ensure they are secure and compatible.
What additional skills do WordPress website designers need?
Answer: In addition to technical skills, designers need a good eye for design, marketing knowledge, content creation skills, basic SEO understanding, insights into website security, and familiarity with eCommerce and hosting.
How can I ensure my WordPress website is secure?
Answer: Ensure regular updates for WordPress core, themes, and plugins. Use strong passwords, limit login attempts, and consider security plugins to protect against threats.
What are the benefits of using managed WordPress hosting?
Answer: Managed WordPress hosting offers better performance, automatic updates, enhanced security, and customer support, making it a suitable option for those who prefer less hands-on management.
How can I improve the user experience on my WordPress website?
Answer: Focus on a clean, intuitive layout, fast loading times, responsive design for mobile devices, and easy navigation. High-quality images and engaging, relevant content also enhance user experience.
What are the essential pages to include on my WordPress website?
Answer: Essential pages typically include Home, About, Services, Blog, and Contact. Each page serves a distinct purpose and should be carefully planned to meet the needs of your visitors.
How often should I update my WordPress website?
Answer: Regular updates are important for security and performance. Update WordPress core, themes, and plugins as new versions are released. Regularly add fresh content to keep your site engaging and improve SEO.
What is the importance of a responsive design for my WordPress website?
Answer: Responsive design ensures your website looks and functions well on all devices, including desktops, tablets, and smartphones. This improves user experience and helps retain visitors.
Can I build an e-commerce site with WordPress?
Answer: Yes, WordPress supports e-commerce through plugins like WooCommerce, which provide tools for managing products, payments, shipping, and more.
How do I choose a WordPress theme?
Answer: Choose a theme that aligns with your brand’s aesthetics and functionality requirements. Ensure it is customizable, responsive, and compatible with necessary plugins.
What are some common mistakes to avoid when designing a WordPress website?
Answer: Common mistakes include choosing a poor hosting provider, neglecting security, overloading with plugins, ignoring SEO, and having a cluttered or confusing design. Proper planning and regular maintenance can help avoid these issues.