23 ways to promote custom WordPress website design
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Updated 15th May 2025
How to promote your custom WordPress website design services
Promoting a custom WordPress website design is a vital step for designers aiming to attract new clients and stand out in a crowded market. This guide walks through 23 effective strategies that can help showcase your services, build trust, and connect with the right audience.
Key takeaways:
- A strong online presence, combined with branding and SEO, forms the foundation of your marketing.
- Building trust through testimonials, networking, and collaboration expands your authority.
- Regular content creation and engagement keeps your audience informed and builds loyalty.
- Social media, guest posting, and ads help widen your reach and bring in targeted leads.
- Analysing what works allows you to refine your marketing efforts and get better results over time.
These techniques are practical and actionable, helping you grow your visibility and credibility as a WordPress web designer.
Strengthen your foundation
Develop a strong online presence
Creating a professional website for your design business is the first step in establishing an online presence. Your site should not only display your portfolio but also include testimonials from previous clients to build trust with potential customers. Implementing good search engine optimisation practices, such as using relevant keywords and optimising your site’s meta descriptions, can help increase your visibility on search engines and attract more traffic to your website.
Optimise your website for search engines
To improve your site’s search engine ranking, you should focus on using appropriate keywords throughout your content and meta descriptions. It’s also important to ensure your site loads quickly and works well on mobile devices. Adding alt text to your images and creating a network of internal links can further help search engines understand and index your site better.
Develop a strong brand identity
Creating a memorable logo and consistent branding elements is important for making a lasting impression. Your brand identity should be reflected in all your marketing materials, including your website and social media profiles. A strong brand identity helps convey your design style and values, making it easier for potential clients to recognise and remember your business.
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Collect and showcase client testimonials
Gathering feedback from satisfied clients and displaying their testimonials on your website can greatly enhance your credibility. Positive reviews provide social proof of your skills and the quality of your work. Including detailed case studies that highlight the challenges you faced and the results you achieved can further illustrate your capabilities.
Participate in design competitions
Entering web design competitions is a way to gain recognition and credibility. Winning or even being shortlisted in these contests can boost your reputation and attract new clients. Be sure to share any awards or accolades you receive on your website and social media to highlight your achievements.
Network with industry professionals
Building relationships with other professionals in the web design and development industry can lead to valuable opportunities. Attending conferences and industry events allows you to meet other designers, developers, and influencers. Collaborating on projects or writing guest posts for industry blogs can help you expand your network and gain credibility.
Partner with complementary businesses
Collaborating with businesses that offer complementary services, such as marketing agencies or SEO specialists, can help you reach a wider audience. Joint promotions or services can attract clients who are looking for a complete solution. Cross-promoting each other’s work can also help expand your network and increase visibility.
Engage and educate your audience
Leverage content marketing
Starting a blog about web design tips and trends is a great way to attract and engage potential clients. By writing informative articles and how-to guides, you can showcase your knowledge and expertise. Offering free resources, such as eBooks or white papers, can further attract visitors to your site and encourage them to consider your services.
Utilise email marketing
Building an email list through your website and events allows you to stay in touch with potential and existing clients. Sending regular newsletters with updates, tips, and offers helps keep your audience engaged. Personalising your emails can also improve engagement and make your communications more effective.
Offer free workshops or webinars
Hosting workshops or webinars on web design topics can attract potential clients and showcase your expertise. These events provide valuable insights and tips, which can help build trust with your audience. Offering free consultations or workshops is also a way to demonstrate your skills and connect with people who may need your services in the future.
Offer a free initial consultation
Providing a free consultation is a way to engage with potential clients and discuss their needs without any commitment. This opportunity allows you to showcase your expertise and understand the client’s requirements. A personalised approach during these consultations can help build trust and make clients more likely to choose your services.
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Expand your reach
Engage in social media marketing
Social media platforms like Instagram, Facebook, and Twitter are valuable tools for promoting your design services. Share your latest projects and design tips to capture the attention of potential clients. Joining relevant groups and communities allows you to share your expertise and connect with people interested in web design. Targeted ads on these platforms can also help you reach a specific audience more effectively.
Write guest posts for relevant blogs
Contributing guest posts to popular industry blogs can help you reach a new audience and establish yourself as an expert. Writing articles on topics related to web design and including a link back to your website can drive traffic and attract potential clients. Guest posting also helps build credibility and fosters relationships within the industry.
Participate in online forums and communities
Joining online forums and communities related to web design allows you to share your knowledge and connect with others in the industry. Answering questions and providing helpful advice can establish you as an expert and attract potential clients. Including a link to your website in your forum signature can also drive traffic to your site.
Invest in paid advertising
Paid advertising, such as Google Ads, can help you target specific keywords and attract potential clients searching for web design services. Social media ads can also be used to reach a targeted audience. Monitoring and adjusting your ad campaigns based on their performance will help you get the most out of your advertising budget.
Drive results and optimise
Offer design freebies or templates
Providing free design resources, such as templates or plugins, can attract visitors to your website and showcase your skills. These freebies serve as a sample of what you can offer and can encourage people to consider your paid services. Including a call-to-action within the freebies can further direct visitors to explore your offerings.
Use testimonials and case studies in your marketing materials
Incorporating client feedback and project successes into your marketing materials, such as brochures and flyers, can illustrate your capabilities. Real-life examples of your work and positive reviews from clients can make your materials more persuasive. Distributing these materials both online and offline can help reach a broader audience.
Run promotions or special offers
Offering promotions or special deals can attract new clients and encourage them to choose your services. Discounts or package deals for new clients can create a sense of urgency and prompt quick decisions. Promoting these offers through your website and social media can help increase their visibility.
Optimise your website for local search
Including location-specific keywords in your content helps improve your visibility for local searches. Creating a Google My Business profile can enhance your local presence and make it easier for nearby clients to find you. Encouraging local clients to leave reviews and testimonials can further strengthen your local search rankings.
Track and analyse your marketing efforts
Monitoring and analysing your marketing efforts is important for understanding what works and what doesn’t. Tools like Google Analytics can provide insights into website traffic and performance. Adjusting your strategies based on this data allows you to refine your approach and achieve better results over time.
In summary
There are numerous strategies to promote your custom WordPress website design services effectively. From developing a robust online presence and engaging in social media marketing to offering valuable resources and analysing your marketing efforts, each approach contributes to enhancing your visibility and attracting clients. By implementing these strategies, you can build a strong reputation and successfully market your web design services.
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FAQs – 23 ways to promote custom WordPress website design
How do I know which promotion strategy to start with?
Start with your foundation make sure your website is polished, optimised for search engines, and clearly reflects your brand. Once that’s in place, content marketing and social media are strong next steps for consistent growth.
Do I need to use all 23 strategies?
No. Focus on the strategies that match your current goals and resources. Over time, you can layer in more techniques as your business grows.
How long does it take to see results?
Some strategies, like paid advertising or social media promotions, can show results quickly. Others, like SEO or content marketing, are long-term efforts but can yield stronger returns over time.
What if I don’t have time to blog or post often?
Even one or two well-written posts or case studies per month can make a difference. You can also repurpose content across platforms to get more mileage from each piece.
Should I outsource parts of my promotion?
If budget allows, hiring help for things like SEO, content writing, or ad management can free up your time to focus on design work while keeping your promotion consistent.
Is local SEO really important for a web design business?
Yes especially if you want to work with local businesses. A strong local SEO strategy makes it easier for nearby clients to find and trust you.
WordPress itself
Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.
WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.
WordPress Theme DirectoryÂ
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.
maxiblocks.com/go/help-desk
maxiblocks.com/pro-library
www.youtube.com/@maxiblocks
twitter.com/maxiblocks
linkedin.com/company/maxi-blocks
github.com/orgs/maxi-blocks
wordpress.org/plugins/maxi-blocks
Kyra Pieterse
Author
Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.
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