Why every website needs an about page

An about page is a critical part of any website. It gives visitors a chance to understand who you are, what your business is about, and why they should engage with you. Whether you’re running a personal blog or a large corporate site, a well-structured about page helps build trust. For WordPress websites, it’s even easier to create a compelling about page, especially with tools like MaxiBlocks pattern templates.

In this post, we’ll explore how to customise the about page template by MaxiBlocks, section by section, and show how to make it uniquely yours. With the right adjustments, you can create an about page that reflects your brand while making use of Gutenberg blocks for maximum flexibility.

How to use and customise the about page template by MaxiBlocks

Header section

The header of the MaxiBlocks about page template starts with a full-width image that sets the tone for the entire page. You can easily replace this with any image that resonates with your brand. If your focus is on technology, consider a sleek, modern aesthetic. If you’re a fashion brand, a vibrant image of your products works well.

Customisation Tip:

• Change the hero image by uploading your own in the MaxiBlocks editor. This can give your site a personalised touch, much like when designing with a WordPress Full Site Editing theme.
• Use the header text to reflect your mission. For example, “Building innovative solutions” works great for tech companies, and you can always tweak the text to suit your WordPress website design.

Introduction section

Next, you’ll find an introduction with a headline and short text. This is where you can give a concise summary of who you are and what sets you apart. There’s also a bright CTA button, which you can link to a downloadable profile, your service offerings, or your portfolio.

Customisation Tip:

• Edit the headline to reflect your business goals. If you’re a WordPress website designer, you might say, “Crafting unique digital experiences.”
• The CTA button can lead to anything you find relevant—whether it’s to download a company profile, check out your services, or even learn more about your WordPress block templates.

Statistics section

This section highlights key statistics about your business—whether it’s the number of clients, projects, or years in business. This section helps visitors quickly understand your credibility.

Customisation Tip:

• Replace the placeholder data with real statistics. For instance, include how many websites you’ve designed or how many clients you’ve worked with. If you’re new to the field, you can still highlight achievements like the number of projects in progress or milestones reached with your Responsive WordPress design.

Work process section

The template then presents a simple visual of your work process, typically in three stages. It’s an excellent way to outline how you approach projects.

Customisation Tip:

• Swap the icons or steps to reflect your actual work. For example, a WordPress website builder might replace the generic steps with Discovery, Design, and Development. You can also change the icons using the WordPress icon library.

Services or products section

This section is great for showcasing your top services or products. It consists of several cards that you can easily customise with images and descriptions.

Customisation Tip:

• Update the images and text to reflect your services. For instance, if you offer open-source website builder solutions, add that to the card descriptions.
• Adjust the descriptions to focus on the benefits you offer, like building responsive designs or how you integrate block compatible themes and plugins.

Team section

This part allows you to introduce the people behind your brand. Including images and bios of your team adds a personal touch to your about page.

Customisation Tip:

• Upload images of your team and write short, engaging bios. For a WordPress website designer, highlighting skills and favourite projects helps make your team relatable and professional.
• The grid format here is fully customisable, allowing you to highlight key team members and what they bring to your business.

Blog section

This section is designed to showcase your blog posts. If you don’t have a blog, you could use this space for client testimonials, case studies, or even a portfolio of your WordPress block themes.

Customisation Tip:

• If you do blog, link to posts that reflect your expertise, like “How to build a website with Full Site Editing” or guides on the cost to design a website on WordPress.

Footer

The footer is a clean, minimal space to provide visitors with important links and social media icons.

Customisation Tip:

• Link to your WordPress navigation menus or other key pages like your portfolio or contact information. Make sure to update your social media links and add any necessary submenus in WordPress navigation.

Types of websites that can use an about page

Every type of website can benefit from an about page. Here are a few examples:

• E-commerce sites: Showcase your brand’s mission and values to build trust with your customers.
• Corporate websites: An about page can be used to present your team, values, and key milestones.
• Portfolio websites: If you’re a WordPress website designer, your about page can showcase your journey and the types of projects you specialise in.

What to include on an about page (with use cases)

Here are some things you might include in your about page, depending on your goals:

• Team Bios: Perfect for showcasing the people behind your business, especially if you’re in a creative field like WordPress website design.
• Founder’s Story: Share your journey and how you got to where you are today. This can be especially effective for personal blogs or AI website builder companies.
• Company Timeline: If you’ve been around for a while, showcase your history and key milestones. This adds credibility to your site, especially if you’re a business offering WordPress block templates.

With the MaxiBlocks pattern templates and some creativity, you can easily build an about page that reflects your brand’s unique personality and engages your audience.