How to use and customise the WordPress homepage design template by MaxiBlocks for coffee shops

MaxiBlocks provides a visually striking and versatile WordPress homepage design template ideal for coffee shops and cafés looking to create a strong online presence. This template allows you to showcase everything from seasonal specials and your best coffee creations to building a connection with your local community. Below is a section-by-section guide to help you customise the template and tailor it to your coffee shop.

Hero section: capturing attention with your best coffee experience

The hero section is the first thing visitors see, and it sets the tone for your café’s personality. The default version uses a bright, energetic orange background, paired with a headline and call-to-action.

How to customise:

1. Replace the image or video: Instead of using stock photos, upload a high-quality image or video of your own café, showing a barista preparing a latte or a close-up of your best-selling coffee.
2. Edit the headline: Adjust the text to reflect your shop’s personality. For instance, “Your neighbourhood spot for handcrafted coffee” or “Sip, relax, and enjoy locally brewed perfection.”
3. Adjust the CTA buttons: You can link the buttons to your online menu, online ordering system, or an About Us page. Use text like “Browse our menu” or “Order online” for clarity.

Featured section: introducing your coffee story

This section is the perfect place to share a brief introduction about your café’s background, mission, or values. The template highlights key aspects like sustainability, community, or artisanal brewing techniques.

How to customise:

1. Personalise the text: Write about what makes your café unique. For example, “Founded in 2015, we focus on crafting sustainable, ethically sourced coffee in a warm, inviting space.”
2. Add an image of your team or café: Upload a high-resolution photo that reflects the heart of your café—whether it’s a barista pouring a latte or a shot of your shop’s interior.
3. Tailor the values: Replace the default values with your own. Highlight key selling points like “Local sourcing,” “Sustainably grown beans,” or “Award-winning latte art.”

Gallery section: showcasing your coffee creations

The image grid in this section is designed to give visitors a visual tour of your coffee offerings, highlighting everything from lattes to cold brews.

How to customise:

1. Upload a range of photos: Feature a mix of images, from close-ups of latte art and freshly brewed espresso to shots of your café’s warm, inviting atmosphere.
2. Create themes: Organise images by themes, such as “Our signature drinks,” “Behind the scenes,” or “Seasonal specials.” This will help visitors understand what sets your coffee apart.
3. Use high-quality photography: Since this section relies heavily on visuals, invest in professional photography that captures the craftsmanship and detail of your drinks.

Seasonal specials section: promoting your latest offerings

This part of the template is ideal for highlighting your seasonal drinks, limited-time offers, or any special promotions you are running.

How to customise:

1. Add seasonal items: Regularly update this section with seasonal offerings like a holiday spiced latte or a summer cold brew special. You can use enticing photos and brief descriptions to draw attention.
2. Promote limited-time offers: Use this space to promote limited-edition treats or collaborations, such as “Pumpkin Spice Latte – Only Available This Fall.”
3. Encourage action: Add CTAs that prompt visitors to try these items. Phrases like “Visit us to try it today!” or “Available for a limited time only!” can create a sense of urgency.

Coffee menu section: showcasing your full range

The menu section allows you to highlight the full range of your coffee drinks, offering images and descriptions of each beverage.

How to customise:

1. Highlight key drinks: Feature your most popular drinks—like espressos, lattes, and cappuccinos—along with customer favourites. Keep the descriptions short and to the point.
2. Update the menu regularly: Ensure this section stays up to date by rotating drinks based on seasonality or new arrivals. This keeps the page fresh and encourages repeat visits.
3. Include pricing (optional): Depending on your style, you may want to display pricing alongside each coffee option. This transparency can help customers plan their visit in advance.

Testimonial section: building trust with customer feedback

The testimonial section allows you to showcase what your customers are saying about their experience at your café.

How to customise:

1. Use real testimonials: Include short, positive reviews from customers who love your café. Real quotes about your service, coffee quality, or atmosphere build credibility and trust.
2. Add customer images: Personalise the testimonials by including a photo of the customer alongside their quote, making it more authentic and relatable.
3. Rotate quotes: Keep this section dynamic by rotating different testimonials every few months.

Keep exploring section: guiding visitors to explore more

This section is made up of icons and links to other important parts of your website, such as the menu, locations, and loyalty program.

How to customise:

1. Update the icons: Choose from MaxiBlocks’ wide selection of WordPress icons to match your categories, such as food, drinks, or loyalty rewards.
2. Adjust the links: Ensure each icon links to relevant parts of your website—your “Menu,” “Locations,” or “Order online” sections, making it easier for visitors to navigate.
3. Make CTAs clear: Include concise CTAs, like “Find your nearest café” or “Join our loyalty program,” to direct visitors easily.

Footer section: providing key information and navigation

The footer is where you can provide essential contact information and links to your social media channels, as well as encourage visitors to join your community.

How to customise:

1. Add business info: Include your café’s address, phone number, and opening hours to make it easy for visitors to find and contact you.
2. Link social media channels: Add icons for Instagram, Facebook, and Twitter to encourage visitors to follow you for updates and promotions.
3. Include a CTA: Whether it’s “Join our newsletter” or “Order now,” place a clear CTA in the footer to capture visitor interest at the very end.

Different types of websites that can use a WordPress homepage

While this template is designed for coffee shops, it can easily be adapted for a variety of other industries. Here are a few ideas:

1. Cafés: Showcase your menu, promote special offers, and connect with your local community.
2. Bakeries: Use the template to highlight your pastries, cakes, and special treats, along with loyalty programs and seasonal promotions.
3. Juice Bars: Highlight fresh juices, smoothies, and wellness drinks, with a focus on seasonal flavours.
4. Tea Shops: Feature a wide range of teas, events like tea tastings, and special blends available for a limited time.
5. Restaurants: Use the template to present your menu, promote new dishes, and feature testimonials from happy customers.
6. Farmers Markets: Showcase vendor products, fresh produce, and upcoming market events.
7. Food Trucks: Feature your daily menu, update customers on locations, and promote special events.
8. Small Breweries: Showcase your craft beers, brewing process, and events like tastings or tours.
9. Specialty Grocery Stores: Highlight local or artisanal products and promote seasonal deals or workshops.
10. Wine Bars: Use this template to feature your wine selection, promote events, and build connections with loyal customers.

Examples of what you can include

1. Seasonal promotions: Feature new or limited-time coffee blends, encouraging visitors to stop by before the season ends.
2. Event promotions: Include a calendar for workshops, tastings, or live music events happening at your café.
3. Gift cards: Promote digital or physical gift cards for coffee lovers.
4. Behind-the-scenes videos: Share videos of your coffee-making process, including interviews with your baristas or a look into how your beans are sourced.
5. Customer rewards program: Highlight the benefits of joining your loyalty program, such as earning free coffee or discounts.

Tips to make this layout your own

1. Customise the colours: Use Full Site Editing (FSE) to change the colour scheme to match your brand.
2. Invest in professional photography: High-quality images are crucial for visually driven websites like cafés. Make sure your photos reflect the care and quality of your offerings.
3. Rotate specials: Regularly update the seasonal sections and the gallery with new specials or events to keep your website fresh and engaging.
4. Create a unique value proposition: Make sure to clearly communicate what sets your coffee shop apart from competitors—whether it’s sustainability, unique brewing methods, or community engagement.

10 niches that could use this template

1. Coffee shops
2. Cafés
3. Bakeries
4. Juice bars
5. Tea shops
6. Restaurants
7. Farmers markets
8. Food trucks
9. Specialty grocery stores
10. Wine bars

This WordPress homepage design template by MaxiBlocks is easy to customise and can be adapted for a range of food and beverage businesses. Its clean, engaging design and flexibility make it a perfect starting point for creating a strong online presence for your café, coffee shop, or other business.