How to use and customise the MaxiBlocks about page template
Having a well-crafted about page on your website is a great idea. It’s often one of the most visited pages, giving potential customers or clients a sense of who you are and what your brand stands for. Whether you’re using a template for a WordPress website or custom-building one, having a solid about page helps build trust and authority. The MaxiBlocks about page template provides a clean, professional design that’s easy to customise, making it a great starting point for any type of website. In this post, we’ll walk you through each section of the template and how you can personalise it to make it work for your brand.
Why every website needs an about page
No matter the type of site, a well-designed about page is a must. It gives visitors insight into your mission, your values, and what sets you apart from the competition. It also helps with SEO and encourages users to explore your site further, increasing engagement. Whether you’re a WordPress website designer or a business owner managing your site, it’s crucial to spend time crafting this page properly. The cost to design a website on WordPress can vary, but with tools like MaxiBlocks, you can create a professional-looking about page without extra expenses.
Types of websites that can benefit from an about page
Almost every type of website can make use of an about page, whether you’re running a business, blog, portfolio, or e-commerce site. Here are some common types:
- Business websites: Sharing your mission, team, and values can help build credibility. A clean, responsive WordPress website design helps make your business look professional.
- Blogs: Bloggers can use their about page to share their personal journey and what inspires their content. Incorporating elements like WordPress patterns page templates can make your page visually engaging.
- Portfolio websites: Creatives, such as photographers or designers, can showcase their expertise and provide background stories about their work. Using block compatible themes and plugins enhances functionality.
- E-commerce websites: Online stores can share the story behind the brand and what makes their products unique. Consider using Maxi Blocks pattern templates to feature brand highlights or milestones.
- Non-profit websites: Non-profits can deeply connect with visitors by sharing their mission and cause, aided by the visual impact of Gutenberg blocks and an effective use of WordPress navigation menus.
Customising the MaxiBlocks about page template
1. Header section
The template starts with a bold about heading and a brief tagline. This is the perfect place to introduce visitors to your brand. You can easily update the tagline to reflect your company’s mission or philosophy. If you’re unsure about how to structure this section, have a look at the WordPress block theme tutorial to get a sense of how to style headings and introductory texts effectively.
Example Use Case: A freelance web designer might say, “Helping businesses create responsive, engaging websites that grow.”
2. Statistics section
Showcase your company’s key achievements with numbers, like the number of years in the industry or projects completed. This section is particularly useful for WordPress website designers who want to highlight their accomplishments.
Example Use Case: If you run a marketing agency, you might include statistics like “500+ campaigns managed” or “10+ years in business.”
3. Hero image with call to action
A striking image, like the bicycle in the template, can make a great first impression. You can replace it with an image that represents your brand. The template includes a Play Video button, which is perfect for linking to a company introduction video or project showcase. For help customising this, explore resources on Full Site Editing (FSE) to get familiar with how to work with full-width images.
Example Use Case: A small business could use a product photo or a team image, linking to a video that explains their mission or product benefits.
4. Values section
This section highlights the company’s core values. Replace the default text with values that are meaningful to your business, such as “Customer-first mindset” or “Sustainability.” You can also swap out the icons with those from the WordPress icon library for a more tailored look.
Example Use Case: A creative agency might feature values like “Collaboration,” “Innovation,” and “Integrity,” showing clients what drives their work.
5. What we do section
Here you can give an overview of the services or products you offer. Keep it simple and to the point. If you need guidance on how to present services effectively, have a look at WordPress templates for inspiration.
Example Use Case: An e-commerce website could outline sections for “Handcrafted products,” “Custom orders,” and “Sustainable sourcing.”
6. Key performance indicators (KPIs)
This section allows you to add data points that matter to your business. Whether it’s total sales or happy clients, numbers can help back up your credibility.
Example Use Case: A tech startup might list the number of users, projects completed, and countries where their software is being used.
7. Team section
Introduce your team by swapping out the default photos with real images of your staff. You can include bios or even social media links. This adds a personal touch to your about page. Consider integrating a WordPress block theme for additional customisation options.
Example Use Case: A design studio could showcase their team, complete with titles like “Lead Designer” or “Project Manager,” making it easy for clients to see who’s behind the work.
8. Testimonial section
This is the ideal spot for client testimonials. A well-placed quote from a satisfied customer can help reassure potential clients of your quality and reliability.
Example Use Case: A freelance writer might feature testimonials from previous clients to show off their versatility and client satisfaction.
9. Additional metrics section
You can highlight extra stats such as the number of completed projects, awards, or innovative ideas. Just like the earlier KPI section, this adds extra credibility to your about page. For help on structuring this, you can refer to the WordPress block templates section.
Example Use Case: A startup could mention their “global offices,” “happy clients,” and “innovative solutions,” further establishing their brand presence.
10. Call to action (CTA)
A clear CTA at the bottom of the page encourages visitors to take the next step, whether that’s booking a consultation or reaching out for a quote. Be sure to include a link to your WordPress navigation menus to make it easy for visitors to navigate your site.
Example Use Case: A consultant might use a CTA like “Schedule your free consultation today” linked directly to their contact form.
Examples of what you can include and use cases
- Images: Customise the template with team photos, product images, or work examples. This gives visitors a sense of who you are and what you do.
- Icons: Use icons from the WordPress icon library to visually represent your services or values.
- Videos: Include a company introduction video to give visitors a deeper look into your brand.
- Statistics: Highlight key metrics that show your growth or success. For example, list the number of satisfied clients, total projects completed, or awards won.
With the MaxiBlocks about page template, creating a custom, professional-looking about page for your WordPress website has never been easier. Whether you’re using free WordPress themes or designing a site from scratch, this template offers the flexibility to showcase your brand’s story, achievements, and values in a way that resonates with your audience.
