Why every website should have an about page
Your about page is more than just a spot to introduce your company; it’s where you create a connection with your audience. Whether you’re working on WordPress websites or running an e-commerce store, the about page is your opportunity to build trust and share your story. It’s an essential part of any WordPress website design because it gives potential clients or visitors a reason to trust and engage with you. Whether you’re working with a WordPress website designer or creating your own site, your about page is a space where you can tell your story and explain what makes you unique. In today’s digital world, building this connection can help you stand out.
How to use the MaxiBlocks about page template
The MaxiBlocks about page template makes it easy to create a professional, engaging page. Let’s walk through each section and explore how you can use and customize it.
1. Header section: Introduction to your brand
The header section is where you introduce your brand with a bold headline. MaxiBlocks offers a space for a motivational tagline or quote that sets the tone for the rest of your page.
- How to customize: Replace the default text with something that captures your brand’s essence. This is a great opportunity to reflect on what your visitors will appreciate most about your company. Whether you are working with a WordPress Full Site Editing theme or using free WordPress themes, you can easily swap out text and images to match your brand.
2. Client/partner logos: Building credibility
This section is perfect for displaying the logos of companies you’ve worked with. If you’re using WordPress block themes, this section can be customized to show off your collaborations.
- How to customize: Upload logos from your client portfolio. Even if you’re a startup, use this area to highlight partnerships or certifications. You could even feature block-compatible themes and plugins to showcase your technical capabilities.
3. Mission section: Highlight your approach
The mission section allows you to share what drives your work. It’s an ideal place to explain the values that guide your company, whether you’re a business using responsive WordPress design or a creative studio using Gutenberg blocks.
- How to customize: Replace the placeholder points with your core values. Tailor it to highlight what matters to your brand. For example, if transparency is key, be sure to include that here.
4. Gallery section: Show who you are
The gallery section is where you can add images that represent your team, your office, or your process. It’s an engaging way to show visitors a more personal side of your brand, especially if you’re using visuals like those found in WordPress templates.
- How to customize: Choose images that reflect your team or your working environment. This can be photos of your office or even lifestyle images. Use the WordPress pattern library to explore different layout possibilities for your gallery.
5. Numbers section: Showcase your achievements
This section is ideal for sharing key stats about your company’s work—years of experience, projects completed, or clients served. If you’re working on your site using Full Site Editing (FSE), you can use this section to highlight your achievements.
- How to customize: Enter your own business milestones and stats. Even if you’re new, you can include growth milestones or key projects you’ve worked on. For those using WordPress block templates, this section can be easily edited to match your achievements.
6. Values section: What do you stand for?
This section showcases the core principles of your business. For example, if you focus on using eco-friendly practices, this is where you can highlight those values.
- How to customize: Replace the placeholder values with what’s important to your brand. MaxiBlocks makes it easy to add or remove values to suit your needs. Check out Maxi Blocks pattern templates for inspiration on how to structure this section.
7. Call to action section: Invite engagement
At the bottom of the page, you can add a call to action (CTA) that invites visitors to reach out, join your team, or learn more about what you do.
- How to customize: Create CTAs that direct visitors to key areas of your site, like a contact form or careers page. If you’re offering something unique, such as a custom service, this is the place to showcase it. This is also where WordPress navigation menus come in handy to guide visitors.
8. Footer section: Contact details and social media
The footer is a great place to include your contact information and social media links, making it easy for visitors to get in touch or follow you online.
Types of websites that can use an about page
An about page is not just for businesses—it’s essential for all kinds of websites. Here are a few examples:
- Business websites: Every business, big or small, needs an about page to share who they are and what they do.
- Personal blogs: If you’re a blogger, your about page can share your personal story and what your blog is about.
- Nonprofits: Nonprofit organisations can use an about page to share their mission and explain the impact of their work.
- Portfolios: Creatives like designers, artists, or writers can use an about page to showcase their journey and inspiration.
For businesses wondering about the cost to design a website on WordPress, including information about your process or how you work with clients on the about page can help potential customers understand your services.
Examples of what you can include on an about page
- Your story: Share how your company got started and what inspired you. For example, a fitness coach might share their personal journey, making their services more relatable to potential clients.
- Team bios: Introduce your team members with photos and bios to make your company feel more personal.
- Client testimonials: Social proof goes a long way in building trust. You could include testimonials from happy clients or customers.
- Values: Highlight your core values. For example, a business focused on sustainability might showcase their eco-friendly approach in this section.
By customising the MaxiBlocks about page template to fit your brand, you can create a page that speaks to your audience and showcases what makes you stand out. Whether you’re using WordPress patterns page templates or open-source website builder tools, creating a professional and unique about page has never been easier.
