Why you should have an about page
An About page is an essential part of any website. It’s where visitors come to learn about your story, your mission, and the people behind your brand. Whether you’re building a business website, a blog, or any other type of online presence, an about page helps build trust and creates a personal connection. By sharing your values, background, and what drives your work, you can engage visitors on a deeper level. If you’re new to creating pages like this, check out some tips on getting started with WordPress to ensure your site is set up for success.
Types of websites that can use an about page
An about page can benefit a wide variety of websites. Here are just a few examples:
- Business websites: Share your company’s history, vision, and introduce your team to build trust with potential clients. If you’re considering building a business site, have a look at some WordPress websites for inspiration.
- Portfolio websites: For freelancers and creatives, an about page allows you to share your journey, showcase your work, and explain your creative process. Creatives often rely on a great WordPress website designer to get the most out of their portfolio pages.
- Blog sites: Bloggers can use an about page to give readers insight into who they are and why they write. For example, a lifestyle blogger might share their journey to wellness or self-improvement to create a stronger connection with readers.
- Non-profit websites: An about page helps tell your story, explain your mission, and provide information on how visitors can get involved. If you’re using free WordPress themes to build your non-profit site, an engaging about page will be key to driving support.
No matter what type of website you run, an about page provides an opportunity to create a human connection with your audience.
How to use the MaxiBlocks about page template
MaxiBlocks offers a highly customisable about page template that is both visually appealing and easy to use. Below is a breakdown of how you can use and personalise each section of the template.
The header section
This section features a prominent title—“About Us”—and a short description. It’s your chance to capture visitors’ attention with a concise summary of who you are.
How to customise:
- Change the title: Make it personal. Instead of “About Us,” you might want to go with something like “Our Story” or “Who We Are.”
- Edit the description: Use this space to give a brief introduction about your company or website. Keep it short but meaningful, and be sure it aligns with your WordPress website design.
Example use case: A small bakery might use this section to describe their journey from a local market stall to a beloved community spot, highlighting their commitment to fresh, homemade products.
Why you should work with us section
This section allows you to explain the benefits of working with your brand or business. It comes with two text blocks and an image.
How to customise:
- Update the text: Tailor the text to fit your business, explaining what sets you apart.
- Swap the image: Choose a photo that reflects your company culture or shows your team in action.
Example use case: A creative agency could use this space to describe their collaborative process, with a team photo to showcase the people behind the ideas.
Culture focus section
This section highlights your company’s values with the help of icons and text. It’s a great way to visually break down what your company stands for and how you work.
How to customise:
- Change the icons and headings: Swap out the default icons for ones that better represent your brand. If you’re using a WordPress block theme, you can easily customise these.
- Update the descriptions: Add in a few sentences that explain your business philosophy or process.
Example use case: A web development company could use the icon of a computer to represent coding, a lightbulb for brainstorming, and a checkmark for project completion.
Visual content section
This section includes a play button overlay, inviting visitors to watch a video about your business.
How to customise:
- Upload a video: Replace the placeholder with a video that showcases your business in action or features testimonials from satisfied customers.
- Edit the call to action: Use a compelling line to encourage visitors to hit play.
Example use case: A fashion brand might use this section to show behind-the-scenes footage of their design process, offering a sneak peek into their creative world.
Team member section
In this section, you can introduce your key team members with profile photos and short bios.
How to customise:
- Add photos and bios: Swap in your team’s headshots and give a brief description of each person’s role. If you’re using WordPress block templates, this can be easily adjusted.
- Link to more information: Each profile can include a “Read more” link, leading visitors to a dedicated page for each team member.
Example use case: A start-up might use this section to highlight their founders and key employees, helping to build credibility with investors or potential partners.
Client testimonials or logos
This section allows you to display the logos of clients or partners, along with testimonials that show off your credibility.
How to customise:
- Add logos: Feature the logos of well-known clients or partners.
- Edit the testimonials: Insert quotes from happy clients or collaborators.
Example use case: A SaaS company could display logos of their high-profile clients and include short, impactful testimonials to build trust with new visitors.
Footer section
The footer includes navigation links, contact details, and social media buttons. It’s a great way to help visitors find important information and stay connected.
How to customise:
- Update the links: Make sure all the navigation links are updated to reflect your website’s structure, especially if you’re using WordPress navigation menus.
- Add social media: Link your active social media profiles so visitors can follow your business for updates.
Example use case: A non-profit organisation might use the footer to direct visitors to their donation page, contact form, and blog posts.
What you can include and use cases
Depending on your business or website’s focus, there are various things you can include on your about page to make it stand out.
- Case studies: Use the “Why you should work with us” section to showcase a few examples of how you’ve helped clients reach their goals. It’s a great way to back up your claims with evidence.
- Customer reviews: Feature customer testimonials in the client section to highlight your success stories. It builds trust and demonstrates the value you provide.
- Milestones: Add a timeline to showcase your company’s achievements, from launch to major projects.
By customising the MaxiBlocks pattern templates for your About page, you can make a lasting impression on your visitors. Use these sections creatively and strategically to tell your story and demonstrate the value your business offers.
