Website template: Services SSP-PRO-04

Creating a WordPress services page with MaxiBlocks: The ultimate guide

Building a compelling services page is all about showing off what you do best and connecting with your audience. The MaxiBlocks WordPress services page design template has all the elements you need to make this happen—clean design, engaging sections, and visuals that captivate visitors without overwhelming them. In this post, we’ll walk you through each section of the page, offer tips on how to make the layout your own, and give practical examples that you can easily apply. Let’s get cracking!

What is a services page, and why is it important?

A services page is where you tell the world what you do. It’s where you showcase your expertise, your uniqueness (no fluffy buzzwords, I promise), and how you can help visitors. Whether you run a digital agency, a construction company, or a yoga studio, a services page is the place to convert a casual visitor into an eager customer.

Your services page is a crucial part of your website—a chance to prove your worth, establish trust, and invite users to engage with you. With the MaxiBlocks services page template, you can design a sleek, attention-grabbing services page that highlights your offerings in a clear, compelling way.

Section by section: A closer look

Header: Groovy services

This section kicks things off with a simple, punchy title: “Groovy services.” The title is all about keeping things light-hearted and approachable. Below it, a breadcrumb-style navigation makes it easy for visitors to know where they are.

• Images: The background image features a marble phone case, a fresh coffee cup, and some green leaves—nothing too over-the-top, but enough to give the section a comfortable and inviting vibe.
• Design Tips:
  1. Change the title to better reflect your brand tone—whether that’s playful or super professional.
  2. Update the background image to include elements that are on-brand. Got a bakery? Pop a croissant in there.
  3. Switch up the typography—if your brand is all about clean minimalism, use a sans-serif font.
  4. Add a subheadline if needed, such as “Our top-notch services at a glance.”
  5. Customise the colours in line with your brand’s palette.
  6. Make use of animated headings if you want that extra flair.
  7. Change the image layout—perhaps add your company logo or a collage of photos.
  8. Add a small CTA button beneath the headline—e.g., “View our work.”
  9. Include an icon if it helps represent your niche—e.g., a wrench icon for handyman services.
  10. Link to other sections of the website—such as the About Us page—for added context.

Service highlights section

Here, there are three blocks, each with a title and brief description. Titles include “Don’t do evil,” “Keep on thinking,” and “Let’s make things better.” Each one sets a light-hearted, creative tone.

• Design & Layout: The section is neat, divided into three clear parts, each with a “Discover more” link in soft orange to keep visitors exploring.
• Customisation Ideas:
  1. Swap the titles with phrases that reflect your brand’s values or tone.
  2. Replace the descriptions with specific examples of how your services help customers.
  3. Update the “Discover more” link—you could make it more action-oriented, like “See how we work.”
  4. Add an image or icon next to each title for a visual break.
  5. Experiment with using block pattern text if you want to try a more structured approach.
  6. Use website icons to match your branding—you can find a great collection in the WordPress icon library.
  7. Play around with adding short testimonials here—social proof always works wonders.
  8. Replace the colours with brand colours to make it unique.
  9. Animate the “Discover more” links for some extra engagement.
  10. Add a small video thumbnail next to the description—something users can click for a closer look at your work.

Quote section

A motivational quote—”There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

• Design Tips:
  1. Swap out the quote for one that aligns with your industry.
  2. Add a video link of you or your team discussing the value behind the quote.
  3. Choose a different background colour that matches your theme.
  4. Include an icon or image next to the quote for visual interest.
  5. Add an animated number counter underneath—e.g., “500+ successful projects completed.”
  6. Use this section to highlight an award your team won.
  7. Consider using a block patterns blog hero to add more dynamic visuals.
  8. Add a link at the end of the quote—”Read our story” to direct users to the About Us page.
  9. Swap the font to give the quote more personality.
  10. Add a subtle line or background illustration.

Services grid section

This section displays all of the services you offer using a neat grid layout. Each service has an icon that corresponds with it, like “Web design,” “Keyword research,” or “Pay per click.”

• Customisation Ideas:
  1. Change icons to ones that better reflect your services (check out the WordPress icon library).
  2. Update the service descriptions to add a little personality—e.g., “Web design to knock your socks off!”
  3. Add short testimonials below some of the service titles for an extra credibility boost.
  4. Use WooCommerce if you want to make some of these services bookable.
  5. Replace icons with small photos or illustrations of your work.
  6. Create an accordion using WordPress accordion to make the grid feel more interactive.
  7. Play with the background colours—make each card pop!
  8. Use an animated icon for added movement.
  9. Use a different icon colour to highlight your most popular services.
  10. Add links that lead directly to individual landing pages for each service.

Our work process section

The work process is outlined in four steps: Brainstorming, Prototype, Design, and Evaluation, each with a clear icon.

• Customisation Ideas:
  1. Change step titles to suit your business process—e.g., “Discovery Call” instead of Brainstorming.
  2. Update icons to match your brand’s visual style.
  3. Add a progress bar to visually show users how far they are in the process.
  4. Include customer testimonials about each step.
  5. Change the sequence to fit your workflow—maybe add extra steps.
  6. Use website images—actual shots of your work in progress.
  7. Include a short video about your design process.
  8. Use a pricing table to explain costs at each step.
  9. Change the colours to match each step—make the progression visual.
  10. Create a separate icon for each step and link it to a detailed blog post on that stage.

Team member profiles

This section shows a few key people, their photos, and their positions. It also offers an opportunity to “Say hello.”

• How to Make It Your Own:
  1. Swap out photos for ones with more personality—group shots, candid moments.
  2. Add social media icons beneath each name.
  3. Include short bios—what each team member is passionate about.
  4. Add an option to book a meeting with specific people (great for consulting businesses).
  5. Use block patterns blog hero for unique layouts.
  6. Create animated overlays when hovering over images.
  7. Add a “Fun Fact” under each profile—something quirky.
  8. Replace “Say hello” with an email subscribe option.
  9. Use a black-and-white image with colour pop on hover.
  10. Link team members to individual portfolio pages.

Why you need a services page for different types of websites

No matter your industry, having a services page makes a big difference to your business. Here’s a quick breakdown of who can benefit:

• Consulting websites can use a services page to show off their expertise and win clients.
• Non-profit websites can highlight different areas they work in and make it easy for people to get involved.
• Law firm websites can outline different services, from criminal law to real estate transactions, making things simple for visitors.
• Health websites like nutrition homepage templates can list various services—e.g., consultations, meal planning, workshops.
• Photographers can present services like event coverage, portraits, and retouching in a structured way.

Final thoughts

Building a solid services page for your website doesn’t have to be complicated. With the right WordPress website builders, like MaxiBlocks, you can craft a page that not only reflects what you do but also connects with potential clients. The MaxiBlocks services page template is your starting point—it’s fully customisable and can be moulded to fit any brand, personality, or industry. Take advantage of this tool and bring your services to the forefront, where they belong.

Want more tools? Check out our WordPress websites and see how MaxiBlocks can help you stand out online.