How to use and customise MaxiBlocks’ about page template: a step-by-step guide

Creating a compelling about page is vital for fostering a connection with your audience. The latest about page template from MaxiBlocks offers a stylish layout that’s both visually appealing and highly customisable. This guide will take you through each section of the template and offer practical tips for personalisation.

For those looking for additional guidance, the WordPress block theme tutorial is an excellent resource. You can also explore the WordPress icon library for options to refresh your icons.

Ideal industries for this design

This about page template can be effectively utilised across numerous industries, including:

• Digital marketing firms: Convey your expertise and services in a visually captivating manner.
• Lifestyle brands: Showcase your philosophy and the essence of your brand through engaging imagery.
• Healthcare services: Build trust by sharing your mission and the team behind your care.
• Non-profit organisations: Highlight your impact and values to connect with potential supporters.
• Education platforms: Communicate your mission and the value of your offerings.
• Art studios: Display your creative work and the inspiration behind your projects.

1. Hero section: capture attention

The opening of your about page should make a strong impression. This template begins with an eye-catching “About us” title and an engaging subtitle.

How to customise:

• Modify the heading to encapsulate your brand’s essence, perhaps with a phrase like “Discover Our Journey.”
• Adjust the subtitle to include a brief overview of your mission or values.
• Choose a relevant background image that aligns with your brand identity, either from your library or through MaxiBlocks’ collection.

2. Image showcase section: bring your story to life

Utilise this section to present a gallery of images that reflect your work, products, or team dynamics.

How to customise:

• Replace existing images with high-quality visuals that accurately depict your brand’s character and achievements.
• Add brief descriptions or captions to each image, providing context and inviting engagement.

3. Showreel section: engage through video

Incorporate a multimedia element to capture visitor interest. This section is ideal for linking to a video or showreel that showcases your work.

How to customise:

• Edit the text to read something like “Watch Our Showreel” to encourage clicks.
• Ensure the button directs users to an engaging video that showcases your services or highlights your company’s culture.

4. Our approach section: explain your process

Clearly outline how your company operates and the services you offer, using visually appealing icons for clarity.

How to customise:

• Update the headings to reflect your unique methodologies, such as “Creative Solutions,” “Strategic Planning,” or “Customer Engagement.”
• Swap in relevant icons from the WordPress icon library to visually represent your services.
• Provide succinct descriptions below each heading to clarify the benefits of your offerings.

5. Endorsements section: foster trust

Showcase brands or clients you’ve worked with to build credibility and trust with potential clients.

How to customise:

• Replace the placeholder logos with those of your clients or collaborators to lend authenticity to your page.
• If you’re in the early stages, you can highlight recognitions or awards instead to convey professionalism.

6. Action invitation section: motivate engagement

Encourage visitors to take the next step by including a clear call to action.

How to customise:

• Change the headline to something inviting, such as “Let’s Collaborate” or “Get Started Today.”
• Update the button text to prompt action, like “Contact Us” or “Schedule a Consultation.”

• Ensure that the button links to your contact form or a page where visitors can inquire about your services.

7. Contact information section: enhance accessibility

Providing clear contact details helps visitors connect with you effortlessly.

How to customise:

• List your email, phone number, and physical address to facilitate easy communication.
• Consider adding a brief statement about your mission or core values to deepen engagement.

8. Core values section: highlight your philosophy

Outline the guiding principles that define your business approach in this section.

How to customise:

• Edit the existing values to include those that resonate with your brand, such as “Integrity,” “Collaboration,” or “Creativity.”
• Enhance this section with visuals or icons that make it easy to digest and engaging.

9. Footer: ensure smooth navigation

The footer is vital for guiding visitors to essential links and providing contact information.

How to customise:

• Ensure the footer includes links to your services, blog, and any other relevant pages.
• Integrate social media icons to facilitate connection on different platforms.

Using the MaxiBlocks about page template is a straightforward and adaptable way to present your brand story. Whether you’re tweaking text, swapping images, or adding new elements, the WordPress block theme tutorial is an excellent resource for assistance. With additional tools like the WordPress pattern library and the WordPress icon library, you can create an engaging about page that perfectly encapsulates your brand’s identity and connects with your audience.