Why every website needs an about page
Having an about page is crucial for every website, whether you’re running a blog, an e-commerce site, or a creative agency. It’s a dedicated space where visitors can learn more about your story, values, and the team behind the scenes. An about page adds a personal touch to your website, helping to build trust and credibility. When someone visits your site, they want to know who they’re dealing with, whether it’s for a product or a service. This is especially important for WordPress websites, where competition can be high, and personal connection often tips the scales in your favour.
Different types of websites that can benefit from an about page
An about page isn’t just for one type of site; it fits into almost any website category. Here are a few examples of sites that can benefit from having a dedicated about page:
- Creative agencies and studios: Whether you’re a large agency or a small freelance studio, your about page is a place to introduce your team, share your creative philosophy, and show off your portfolio. If you’re working within the WordPress website design space, this is a great place to highlight your approach to responsive WordPress design and Full Site Editing (FSE) techniques.
- E-commerce websites: Shoppers love to know who they’re buying from. Use your about page to tell your story, explain why you started your business, and what makes your products unique. If you’re using free WordPress themes for your e-commerce site, this is an ideal spot to showcase how these themes reflect your brand identity.
- Personal blogs and portfolios: This is where you can talk about your personal journey, share insights into your work, and explain your mission. Whether you’re a freelance writer or designer, you can customise your about page using WordPress block themes and templates to suit your personality.
- Non-profits: A non-profit’s about page is crucial for storytelling. This is where you let visitors know about your cause, how you’re making an impact, and the values driving your organisation. You can enhance the page using elements like Gutenberg blocks to present your mission visually.
- Startups: For new businesses, a well-crafted about page can introduce your vision, outline your goals, and showcase your team. If you’re using a WordPress Full Site Editing theme, this section can be designed to evolve as your startup grows.
Customising the MaxiBlocks about page template
MaxiBlocks offers a flexible, easy-to-use about page template that’s perfect for creating a unique and professional page. Let’s go section by section to show how you can customise it.
Main header
The template starts with a large, bold header that reads “Creative studio.” You can easily change this to suit your brand or business name. For instance, a WordPress website designer could personalise it to say, “About our design journey.”
- Customisation Tip: Play around with font size and style to match your website’s tone. Using tools from the WordPress pattern library, you can find a design that reflects your site’s personality, whether professional or creative.
Introductory text
The next section includes a short description of your business, such as “We’re a creative studio that breaks down barriers.” This is your chance to quickly grab the visitor’s attention. You can replace this with a concise statement about your business or values.
Key service or offering areas
The template breaks down three key areas of focus—”Strategy,” “Concept,” and “Execution.” If you run a service-based business, this is a fantastic way to outline what you offer. For instance, a WordPress website builder could rename these to “Design,” “Development,” and “Support.”
- Customisation Tip: Use WordPress block templates to adjust the layout and style of this section to better fit your business’s branding.
Statistics section
Metrics such as “150 successful projects” or “349 happy clients” are showcased in a dedicated stats section. These kinds of numbers provide proof of your success and help build trust.
- Customisation Tip: For businesses just starting out, replace metrics with other important numbers, such as “Years in business” or “Countries served.” If you’re a designer using MaxiBlocks pattern templates, you can create custom blocks for these stats.
Visual section with video
A prominent image section includes a play button, hinting at a video. Videos can make your about page more engaging and personal. Whether it’s an introduction to your team or a behind-the-scenes look at your process, adding a video is an excellent way to connect with your visitors.
- Customisation Tip: Not all businesses require a video. If you’d prefer, replace the video section with an image gallery showcasing your work. For startups, consider using WordPress templates to feature your product or service imagery here.
Testimonials
Testimonials play a vital role in any about page by providing social proof. The MaxiBlocks template includes space for five client testimonials. If you’re in a design or development industry, you can include feedback from clients or colleagues.
- Customisation Tip: If you don’t have many testimonials, consider featuring client logos or project case studies instead. You can also use tools like the WordPress icon library to add icons next to your testimonials, making the section more visually engaging.
Call to action (CTA)
The template’s call to action includes a bright orange button that says “Get a quote.” CTAs are a must for guiding visitors towards taking the next step, whether it’s reaching out or booking a service.
- Customisation Tip: Change the CTA based on your business goals. A non-profit might opt for “Join our cause,” while a WordPress website builder might go with “Start your project today.”
Footer
Finally, the template offers a minimalist footer for adding social links and contact information. This ties everything together and ensures visitors can easily connect with you.
Examples of what to include in your about page
- Mission and values: Clearly stating your mission can help align visitors with your purpose. For a design agency, you could focus on sustainable and creative solutions. If you’re in e-commerce, showcasing your brand values through responsive WordPress design can add credibility.
- Your journey: Sharing the story of how your business started, especially for startups, can give your brand a personal touch. Including visuals using Gutenberg blocks or WordPress patterns page templates can make this section more engaging.
- Team section: Introducing your team is important, especially if your business relies on personal relationships or trust. Adding headshots, quirky bios, and links to team portfolios can make your team feel more approachable.
- Behind-the-scenes content: For creative agencies or product-based businesses, giving visitors a peek behind the curtain can be particularly engaging. Use this section to show how your team works, the process behind your products, or insights into daily operations.
Conclusion
Customising the about page template made by MaxiBlocks allows you to create a page that perfectly represents your brand. From personalising headers to tweaking testimonials and videos, there are endless ways to make this template your own. Whether you’re working with free WordPress themes, using Elementor alternatives, or taking full advantage of Full Site Editing, this template gives you the flexibility to build a unique and engaging about page.
