The importance of having an about page and how to customise it with MaxiBlocks

One of the most essential parts of any website is the About page. It’s where visitors go to learn more about who you are, what you do, and why they should trust you. Whether you run a personal blog, a small business site, or a corporate enterprise, your About page is your opportunity to connect with your audience, showcase your values, and tell your story in a way that builds trust and credibility.

With MaxiBlocks, you can easily create an engaging and fully customisable About page that speaks directly to your audience. In this guide, we’ll walk you through how to use the About page template made by MaxiBlocks and show you how to tailor it to suit your unique WordPress website design needs.

Why every website needs an about page

Your About page is often one of the most visited parts of your website. People like to know who they’re dealing with, and an effective About page gives them a clear understanding of your mission, values, and the people behind the brand. It helps build trust by giving a human face to the website, which is crucial whether you’re running a personal blog, a service business, or an e-commerce store.

This page also gives you a chance to highlight your expertise and what sets you apart from the competition. Whether you’re a WordPress website designer or running a portfolio site, an About page turns cold website visits into potential relationships. Without one, you risk coming across as faceless and impersonal, which can turn visitors away.

Which types of websites can use an about page?

Virtually all WordPress websites can benefit from a well-structured About page. Here are just a few types of sites where an About page is crucial:

• Personal Blogs: Introduce yourself and share why you started your blog, what topics you cover, and what readers can expect from your content.
• Business Websites: Tell your company’s story, mission, and values. Highlight key team members and share any achievements or milestones.
• E-commerce Stores: Introduce your brand’s ethos, where you source your products, and what makes your business unique.
• Non-Profit Organisations: Explain your cause, your history, and what drives your organisation’s mission.
• Portfolio Websites: Share your background, skills, and past projects to build credibility and trust with potential clients.
• Corporate Websites: Outline the company’s history, leadership, and core business values.

A step-by-step guide to using the MaxiBlocks about page template

MaxiBlocks makes it easy to create a stunning and informative About page. Let’s break down how you can use and customise the About page template section by section.

Hero section: The introduction

At the top of the page, you’ll see a large heading that reads “About,” paired with a beautiful, minimalist background image. This is where you set the tone for your visitors.

How to customise it:

• Change the background image: If you want to reflect your brand’s identity better, swap the default background for something that aligns with your style. A high-quality image of your office, workspace, or something symbolic of your brand works well here.
• Edit the title: Instead of just “About,” consider making the title more specific. For example, “Our Story” or “Meet the Team” could make it more personal.

Section 1: Team introduction

This section introduces your team and offers a short description of what your company does. A professional image accompanies this text to add a personal touch.

What to include:

• Short, punchy intro: Introduce your team or business briefly. Mention key values, mission, or what makes your team special.
• Image swap: You can replace the current image with a photo of your actual team or something that represents your company’s culture.

Use case example: If you run a design agency, this section could focus on how your team approaches creative solutions, showing a photo of your designers collaborating on a project.

Section 2: Capabilities

Here, you’ll find three key bullet points listing your capabilities or services, with plenty of space for detail.

How to customise:

• Tailor the services: Use this section to highlight your top services or specialisations. Make sure each bullet point speaks directly to what sets your business apart.
• Rearrange the list: You can easily add or remove services depending on your business needs.

Use case example: A tech startup could use this section to focus on its software development skills, innovative solutions, and customer support offerings.

Services list

Just below the capabilities, there’s a more detailed list of all the services offered. This is perfect for providing a quick overview without overloading visitors with too much detail.

How to customise:

• List your specific services: You can swap out the placeholder text for actual services or products your business offers.
• Link each service: If you want to guide visitors to learn more, link each service to a detailed page that explains it further.

Use case example: For an e-commerce website, this could be a list of categories like “Men’s Fashion,” “Women’s Accessories,” “Eco-friendly Products,” etc.

Section 3: Meet the team

This section is where you can highlight key team members with professional photos and titles. Visitors appreciate knowing who they’re dealing with, so don’t be shy about introducing your people.

How to customise:

• Add team members: Upload photos of your actual team members and provide their names and roles. You can also include links to their social profiles for a more personal connection.
• Include fun facts: You can make this section more engaging by including a small blurb about each person, such as their favourite project or hobbies.

Use case example: A digital agency could highlight their leadership team, including their design, development, and project management heads.

Section 4: Values or specialties

Here, you’ll find statements that reflect your company’s values or specialties. These short but impactful statements give your visitors insight into what drives your business.

How to customise:

• List your unique values: Write out short statements that reflect your business culture, values, or customer commitments.
• Personalise each point: Make sure these align with your company ethos. Keep them concise and focused.

Use case example: A consulting firm might use this section to emphasise their commitment to long-term partnerships, data-driven results, and innovation.

Footer section

The footer is designed to guide visitors to other key areas of your site, such as your blog, portfolio, or contact page.

How to customise:

• Update links: Make sure the links lead to the most important parts of your website. For instance, link directly to your services, recent blog posts, or a booking page if applicable.
• Update contact info: Ensure the phone number, email, and social media links are accurate and up to date.

What else can you include in an about page?

An About page can be as unique as your business. Here are some additional elements you can include and the use cases for each:

• Customer testimonials: Add quotes from satisfied clients to build trust. Use this if you run a service-based business where customer satisfaction is key.
• Achievements or milestones: Include a timeline of key company moments. This works well for businesses that have a strong history or notable growth.
• Video introduction: A short video that introduces the business or team can be a great personal touch, especially for creative agencies or coaching services.

Wrapping up

A well-designed About page is essential for building trust and creating a connection with your audience. Whether you’re using free WordPress themes or crafting a custom site, with the MaxiBlocks About page template, you can create a dynamic and engaging page that tells your story and sets you apart from the competition. The key is customising it to reflect your brand’s personality and values. Whether you’re a small business or a large corporation, MaxiBlocks gives you the flexibility to make it your own.

For more detailed customisation, you can also explore tools like WordPress Full Site Editing to adjust the layout and appearance of your page.