How to use and customise the MaxiBlocks about page template: A step-by-step guide
An About Us page is often one of the most visited sections of any website. It’s the place where potential clients, partners, and even employees come to learn more about your mission, values, and story. An effective About Us page can build trust, show off your brand’s personality, and encourage visitors to engage further. That’s why having a well-crafted About page is essential for any website.
MaxiBlocks makes it incredibly easy to create and customise stunning About pages with its pre-made templates. In this guide, we’ll walk through how to use a MaxiBlocks About page template and give you ideas on how to customise it to suit your brand’s unique identity. If you’re new to using WordPress, check out our guide on getting started with WordPress for an introduction.
Why every website needs an about page
An About page is more than just a space to tell your story—it’s an opportunity to connect with visitors on a deeper level. This page serves as a first impression, letting people know who you are, what you stand for, and why they should care about your brand. Whether you’re running a personal blog, a business website, or an online store, an About page offers transparency and trust. It’s a section where visitors can learn about your values, your journey, and what sets you apart from the rest. For businesses looking to create professional WordPress websites, this page plays a vital role in building credibility.
Types of websites that can use an about page
Different types of websites can use an About page, each benefiting in unique ways:
1. Business websites
For businesses, the About page is a critical component. It can feature company history, introduce team members, and provide insights into your brand’s mission. This page should give potential clients confidence in your business’s expertise and vision. If you’re interested in creating or redesigning your site, explore the cost to design a website on WordPress for more information.
2. Portfolio websites
Whether you’re a designer, photographer, or developer, an About page helps visitors get a sense of your personality and professional journey. It’s an ideal space to outline your skills, experience, and creative background. You may want to use WordPress website design tools to fine-tune the look of your portfolio.
3. E-commerce stores
An About page for an online store can share the story behind your brand, explain your values (such as eco-friendly practices), and highlight what makes your products unique. This can foster a deeper connection with customers and add personality to your shop. If you’re using a WordPress website builder, it’s easy to create an engaging About page for your store.
4. Non-profit websites
Non-profits often use their About page to explain their mission, values, and the impact they are making. It’s a great way to communicate your cause and encourage visitors to support your efforts.
Customising the MaxiBlocks about page template: Section by section
MaxiBlocks templates are designed to be flexible, meaning you can customise them to match your brand perfectly. Let’s go through the different sections of the template and how you can customise them.
Top section: The bold heading
The MaxiBlocks About page template begins with a bold heading that says “About Us”. You can easily replace this with your own title, such as “Our Story” or “Meet the Team”. This section sets the tone for your page, so make sure the heading reflects the brand’s voice.
Customisation Tip: You can adjust the fonts and background to match your brand style. For tips on using templates, check out our WordPress block theme tutorial.
Inspirational quotes and mission statement
The template includes areas for short, impactful statements. These motivational lines are a great way to introduce your company’s philosophy or mission statement. For example:
- For a business website: “We believe that success is built on trust and transparency.”
- For a non-profit: “Our mission is to create a world where everyone has access to clean water.”
Customisation Tip: If quotes aren’t your style, you can swap them out for a brief company overview. If you need help designing this part, check out resources for responsive WordPress design.
Image blocks for visual impact
MaxiBlocks has built-in image blocks that allow you to add visual interest. The placeholders can be swapped out for images relevant to your brand, such as pictures of your workspace, team, or products.
Customisation Tip: Use high-quality images to maintain professionalism. Creative businesses might want to use their design work or photography to showcase their aesthetic.
Services or focus areas
The template includes icons and sections for describing services, such as branding and strategy or product strategy. These sections are ideal for showcasing your offerings.
For example:
- For a web development agency: Feature services like SEO Optimization and E-commerce Solutions.
- For an e-commerce site: Highlight Sustainability Practices and Customer Care.
Customisation Tip: Change the icons and adjust the text. You can find some great customisation options in the WordPress icon library.
Statistics section
There’s a handy section for key statistics about your company, such as employees, awards, or years in operation.
For example:
- “12 Employees” could showcase your growing team.
- “45 Awards” could highlight accomplishments, such as successful projects.
Customisation Tip: If you’re not sure how to make statistics stand out, consider exploring WordPress patterns page templates for inspiration.
Team section
MaxiBlocks includes a team section where you can introduce your people. Whether you’re a team of two or 20, this section is fully customisable.
Customisation Tip: If you’re a solo entrepreneur, replace the team section with a bio or testimonials. For more design ideas, visit the WordPress block templates.
Call to action
The template includes a call to action near the bottom. The default button says “Get a quote”, but you can change this to fit your goals, such as leading to a contact form or scheduling page.
Customisation Tip: Make your CTA stand out with contrasting colours. For help with this, take a look at some block compatible themes and plugins.
Examples of what to include in your about page
When customising the template, consider these use cases:
- For a consulting website: Include your credentials and years of experience, followed by a CTA to book a free consultation.
- For an e-commerce site: Highlight your brand’s sustainability practices and include customer testimonials.
- For a non-profit: Feature your team, outline your mission, and include a CTA to donate or volunteer.
- For a portfolio site: Showcase your work, introduce your creative process, and add a CTA for clients to reach out.
With the MaxiBlocks about page template, you can create a visually stunning, functional, and engaging page that fits your brand perfectly. Want to learn more about using templates? Explore our collection of free WordPress themes and take your site to the next level.
