The complete guide to using and customising the MaxiBlocks About page template

Your “About Us” page is one of the most important sections of your website. It’s where visitors go to learn about your brand, your values, and your journey. With the WordPress websites created through MaxiBlocks, you have access to a customisable WordPress website design that can perfectly represent your brand. Let’s dive into why an About page is crucial and how you can customise the MaxiBlocks template to suit your needs.

Why you should have an about page

An About page helps establish trust and credibility. It’s your opportunity to share your story and connect with visitors. Whether you’re a WordPress website designer, a small business, or a blogger, an About page gives you the chance to humanise your website. It also improves the overall responsive WordPress design, as visitors across all devices can learn about your brand.

What types of websites can use an about page?

Just about every type of website benefits from an About page. Here are some examples:

• Small Businesses: Showcase your company’s journey and mission, while leveraging tools like Full Site Editing (FSE) and WordPress block themes to create a unique design.
• Freelancers & Creators: Highlight your personal experiences and expertise. Use free WordPress themes or block compatible themes and plugins to simplify your customisation.
• E-commerce Sites: Build trust with your customers by sharing the faces behind the brand. Incorporating Gutenberg blocks and WordPress navigation menus helps create a seamless user experience.

Customising the MaxiBlocks about page template

Header section: A bold introduction

The header section of the template sets a professional tone with its large background image and bold title.

Customisation Tips:

• Replace the background image with something personal to your business. If you’re using a WordPress Full Site Editing theme, you can also edit the design using WordPress block templates.
• Adjust the title if “About Us” feels too formal. Consider “Our Story” or something more unique to your brand.

Quote and experience section

This section mixes a motivational quote with a showcase of your experience.

Customisation Tips:

• Swap the quote for one that represents your brand’s values.
• If you’re just starting, instead of years of experience, highlight another key metric, such as “Projects Completed.” This is especially useful for startups or new WordPress websites.

Video or image section

The quirky video section is a great way to engage your visitors.

Customisation Tips:

• Replace the placeholder with an intro video that explains your services or brand story. Even if you’re using an AI website builder, incorporating personal touches like this adds value.

Feature section: Core values

In this row, you can highlight your business’s core values with short statements and icons.

Customisation Tips:

• Tailor each value to your business, and consider using custom icons from the WordPress icon library to further enhance this section.

Testimonials section: Build trust

Testimonials offer social proof. This section allows you to display feedback from your clients.

Customisation Tips:

• Replace the placeholder testimonials with real customer feedback. Incorporate visuals, like client logos, which you can easily manage using Maxi Blocks pattern templates.

Gallery section: Visual appeal

Use the gallery to display your work or team in action.

Customisation Tips:

• This section is ideal for creative businesses. Use the WordPress pattern library to create image grids or carousels that show off your best projects.

Team member section: Humanise your brand

Showcasing your team is a great way to build trust.

Customisation Tips:

• Add headshots of your team, with their names and roles. For smaller businesses, you could focus on key team members. Pair this section with submenus in WordPress navigation to make browsing easy.

Call to action section

This part of the template provides a vibrant call to action.

Customisation Tips:

• If you run an e-commerce site, change the text to “Shop Now” or link to your cost to design a website on WordPress page, depending on what action you want your visitors to take.

Examples of things to include with use cases

• Mission Statement: For non-profits, a mission statement should be front and centre. Use the WordPress block theme tutorial to design a compelling section.
• Client Logos: E-commerce sites or service-based businesses can highlight their partnerships using logo grids. For inspiration, check out dropdown menus best practices.
• Team Introduction: If you’re a freelancer, this section can introduce your collaborators or partners. Use open-source website builder for free websites tools to integrate unique layouts.

Conclusion

The MaxiBlocks About page template makes it easy to craft a professional and engaging page for any business. Whether you’re just getting started with WordPress or you’re a seasoned designer, this template helps you build trust and communicate your story.