How to use and customise the WordPress homepage design template by MaxiBlocks for consulting businesses

The MaxiBlocks WordPress homepage design template is a versatile and user-friendly option for consulting firms and service-based businesses looking to create a professional online presence. This template provides a clean, modern layout that you can easily customise to fit your brand and attract new clients. Below is a section-by-section guide on how to use and personalise each part of this template.

Hero section: the first impression matters

The hero section is the most important part of your homepage, as it’s the first thing visitors see. It sets the tone for your entire site.

How to customise:

1. Replace the background image: Upload a professional image of your team or a client consultation to reflect the nature of your business. This should represent collaboration, success, or industry-specific expertise.
2. Edit the headline: Use this space to state your company’s value proposition. For example, change “Developing solutions for the future” to “Helping businesses grow with tailored strategies.”
3. Call-to-Action buttons: The buttons can direct users to important areas of your site. Change them to reflect key actions such as “Book a consultation” or “See our services,” and link them to the relevant pages.

Service icons section: communicating your expertise

This section showcases your key services or areas of expertise using icons and short descriptions. It’s a simple, clear way to tell visitors what you do.

How to customise:

1. Replace the icons: Choose icons that represent your services. For example, use financial icons for accounting or gear icons for operational consulting. The WordPress icon library provides plenty of choices.
2. Update the descriptions: Keep the descriptions short and direct, focusing on the results you deliver. For example, “Innovate” could be replaced with “Increase operational efficiency” to make it more specific.
3. Link to service pages: Make sure each icon links to a detailed service page so visitors can learn more.

Service overview section: detailed breakdown of your offerings

Here, you can dive deeper into the services you offer. This section allows for more text and imagery, which helps to clarify how you can help your clients.

How to customise:

1. Upload relevant images: Replace the images with those of your team working, meetings, or case studies. High-quality images can build credibility and trust with your visitors.
2. Edit the descriptions: Provide a brief but informative explanation of each service. For example, “Persuasive ideas for growth” can be expanded to “We provide actionable strategies to increase revenue through market analysis and financial planning.”
3. Include a video link: If you have a video that explains your services or highlights success stories, this is a great place to include it.

Team section: introducing your experts

Your team is one of your biggest assets, and this section allows you to showcase their expertise.

How to customise:

1. Upload professional headshots: Use high-quality images of your team members to give a personal touch. Make sure the photos are consistent in style.
2. Add team bios: Include each team member’s name, title, and a short bio focusing on their expertise and how they contribute to client success. For example, “John Doe, Financial Consultant – Specialises in financial strategies that boost company growth.”
3. Link to social profiles: If your team members are active on professional networks like LinkedIn, add links to their profiles.

Resource or blog section: sharing your knowledge

This section is great for displaying blog posts, case studies, or other resources that demonstrate your expertise and thought leadership.

How to customise:

1. Add blog content: Regularly post articles that your target audience will find useful. For instance, topics such as “Top financial tips for startups” or “How to improve operational efficiency.”
2. Update the headlines: Each block should have a title that captures the interest of your audience, like “Maximise your tax benefits” or “Top strategies for growing profits.”
3. Use tags and categories: Organise your blog content by tagging it with relevant topics to make it easier for visitors to find what they’re looking for.

Call-to-Action section: inviting action

This is a dedicated section where you encourage visitors to take the next step, whether that’s contacting you, booking a consultation, or subscribing to a newsletter.

How to customise:

1. Use engaging copy: Change the text to a more action-driven message, like “Let’s grow your business together” or “Get started with a free consultation.”
2. Link to contact forms: Ensure the CTA buttons are linked to relevant forms, like a “Contact Us” page or a “Book a Consultation” form.
3. Include urgency: Add a sense of urgency with phrases like “Limited spots available” to encourage visitors to act quickly.

Footer section: important information in one place

The footer is the ideal place for important links, contact information, and social media profiles.

How to customise:

1. Add relevant links: Ensure the footer includes quick links to essential pages like Services, About Us, Contact, and Privacy Policy.
2. Include contact details: Display your office address, phone number, and email address prominently.
3. Social media links: Add social media icons that link to your company’s profiles, such as LinkedIn, Twitter, and Instagram.

Different types of websites that can use a WordPress homepage

While this template is ideal for consulting firms, it’s versatile enough for other types of businesses too. Here are some ideas:

1. Marketing agencies: Showcase your creative and strategic services.
2. Financial advisors: Use this layout to highlight financial planning, investment strategies, and client success stories.
3. Business coaches: Display coaching programs, testimonials, and actionable insights.
4. Tech consultants: Offer solutions for digital transformation and tech strategies.
5. Legal firms: Use the template to feature legal expertise, client case studies, and attorney profiles.
6. Event planners: Promote event management services, past events, and client reviews.
7. Interior designers: Highlight your portfolio, design philosophy, and client testimonials.
8. Project management firms: Showcase project success stories, team members, and key services.
9. HR consultants: Display recruitment solutions, talent management strategies, and employee development programs.
10. Real estate developers: Showcase completed projects, future developments, and client testimonials.

Examples of things to include and use cases for each

1. Case studies: Showcase successful projects with detailed case studies that explain the client challenge, your solution, and the results.
2. Awards and certifications: Include any industry recognition you’ve received to build trust and credibility.
3. Client testimonials: Use quotes from satisfied clients to demonstrate the real impact your services have had.
4. Service packages: Clearly explain the packages you offer and what’s included in each, such as monthly consulting retainers or one-time strategy sessions.
5. Video testimonials: Consider adding short video testimonials from clients to create a more personal connection with visitors.
6. Downloadable guides: Offer downloadable resources like PDFs or whitepapers in exchange for email addresses to grow your mailing list.
7. Team introductions: Add fun facts or personal details about your team members to make your business feel approachable.
8. Live chat: Integrate a live chat feature to provide instant support and increase lead conversions.
9. Interactive tools: Add calculators or assessments that visitors can use to better understand how your services can help them.
10. Portfolio: Include a portfolio section where you showcase your previous work, especially if you’re in a creative or visual industry.

Tips for making this layout your own

1. Customise the colour scheme: Change the template’s colours to match your branding using Full Site Editing (FSE). For example, if your brand colours are blue and grey, adjust the template’s orange accents to fit your palette.
2. Use custom photography: Replace stock images with original photos of your team, office, or events to personalise the site.
3. Keep the navigation simple: Simplify the navigation bar by including only the most important links, like Services, About, and Contact, to make it user-friendly.
4. Optimise for SEO: Use relevant keywords in your headings, image alt tags, and service descriptions to improve your website’s visibility on search engines.
5. Add dynamic content: Include elements like sliders, video backgrounds, or hover effects to make the site more interactive and visually appealing.

10 niches that could use this template

1. Consulting firms
2. Marketing agencies
3. Tech consultants
4. Financial advisors
5. Legal firms
6. Event planners
7. HR consultants
8. Interior designers
9. Real estate developers
10. Business coaches

This MaxiBlocks WordPress homepage template provides a flexible and professional solution for any service-based business looking to create an engaging, user-friendly online presence. By customising the sections and making the layout your own, you can attract and convert visitors into loyal clients.