How to use and customise the cleaning company WordPress homepage template by MaxiBlocks

The cleaning company homepage template, made by MaxiBlocks, is an excellent starting point for building a professional and trustworthy online presence. It’s designed with a clean, minimal aesthetic and features sections for key services, customer testimonials, and pricing plans. Here’s how to use it and tailor it to your specific needs:

1. Header section

• What it includes:
  • A headline emphasising trustworthiness (“Cleaning company trusted for over 30 years”).
  • Call-to-action (CTA) buttons encouraging visitors to “Try us for free.”
• How to customise:
  • Headline: Adjust the text to reflect your company’s unique selling point, whether it’s years of experience, service quality, or affordability.
  • CTA Buttons: Change the text to suit your goals. If you’re offering a consultation, use something like “Book a free consultation.”
  • Image: Swap the window cleaning image for a photo that represents your business better. For example, if you’re in residential cleaning, use an image of a tidy, clean home.

For more tips on making the most out of your WordPress website design, consider focusing on creating a strong and inviting first impression with your homepage.

2. House cleaning services section

• What it includes:
  • A grid of service cards with images and brief descriptions for services like recurring cleaning, occasional cleaning, and move-out cleaning.
• How to customise:
  • Service List: Update the services to match what your company offers. You could add specialty services like carpet cleaning, deep cleaning, or eco-friendly cleaning.
  • Images: Replace the current images with high-quality photos that reflect your services. Visual consistency is important, so try to maintain a similar style across all service images.
  • Descriptions: Keep descriptions short and to the point, but make sure they highlight the benefits of each service (e.g., “Our eco-friendly cleaning services use non-toxic products, ensuring a safe environment for your family.”)

Check out this WordPress block theme tutorial for additional guidance on setting up and customising block-based themes.

3. Contact call-to-action

• What it includes:
  • A bold section asking visitors to get in touch for house cleaning services, with a clear CTA button.
• How to customise:
  • Message: Personalise this with your company’s tone and style. For example, if you’re targeting busy professionals, you might say, “No time to clean? Let us handle it. Get in touch today.”
  • Button Text: The CTA button can direct visitors to your contact form, booking page, or enquiry form, so adjust the wording accordingly.

4. Why choose us section

• What it includes:
  • A list of reasons to choose your company, such as Flexible cleaning plans, Verified employees, and Green cleaning solutions.
• How to customise:
  • Value Propositions: Modify these to fit your business. If you offer a satisfaction guarantee or 24/7 customer support, this is the place to mention it.
  • Icons: MaxiBlocks makes it easy to switch out icons. Choose ones that fit your custom services or values, like a shield for protection or a leaf for eco-friendliness.

You can also explore WordPress block templates for more ideas on creating visually appealing sections like this one.

5. Testimonial section

• What it includes:
  • Two testimonials with headshots of satisfied customers.
• How to customise:
  • Testimonials: Add your own client testimonials. If you don’t have photos, consider using stock avatars or keep this section text-only.
  • Content: Testimonials are a powerful tool for trust-building, so make sure they reflect the quality of your services and the satisfaction of your customers.

6. Additional services section

• What it includes:
  • A grid featuring more cleaning services, such as office cleaning, mall cleaning, and hotel cleaning.
• How to customise:
  • Services: Tailor this section to showcase any niche or specialised services. For instance, you could add industrial cleaning or medical facility cleaning, depending on your offerings.
  • Icons and Text: MaxiBlocks allows you to update the icons and descriptions to suit your specific services.

Check out WordPress websites built using similar layouts for inspiration.

7. Pricing section

• What it includes:
  • Three pricing plans (Basic, Standard, Advanced) with bullet points outlining what’s included at each level.
• How to customise:
  • Price Points: Adjust the price points and included features to match your pricing structure. Be clear about what each package offers to avoid confusion.
  • Plan Names: Rename the plans if necessary. For example, you could use names like Essential, Premium, and Deluxe to better reflect the service tiers.

Curious about the cost to design a website on WordPress? You’ll find detailed information on website design pricing here.

Different types of websites that can use a WordPress homepage

While this template is designed with cleaning services in mind, it’s versatile enough to be adapted to a range of industries. Here are some examples:

• Healthcare services: Use the service section to list different types of care, such as home health, nursing, or physical therapy.
• Fitness centres: The pricing section could highlight membership options, while the services section could outline different classes or personal training packages.
• Digital marketing agencies: Showcase different digital services like SEO, PPC, and social media management, with case studies or testimonials.

You can find more ideas and relevant WordPress block themes to suit your specific industry needs.

Examples of different things you can include with use cases

1. Image gallery: Show before-and-after photos of your work for visual impact.
   • Use Case: Cleaning, home renovations, or landscaping businesses.
2. FAQ section: Answer common client questions upfront.
   • Use Case: Any service-based business where clients often ask similar questions, like healthcare or legal services.
3. Team section: Highlight the people behind the business.
   • Use Case: Personalised services like consultancy, design agencies, or law firms.

Tips for making this layout your own

• Personalisation: Use brand-specific colours and fonts to align the template with your branding. MaxiBlocks offers full flexibility with design elements.
• Unique imagery: If possible, use custom photography rather than stock photos. This adds an authentic touch that potential customers will appreciate.
• Content tweaks: Adjust the tone and language to match your business. For example, a law firm may want a more formal, authoritative tone, while a cleaning service might go for a more friendly, approachable vibe.
• Visual consistency: Make sure all icons, images, and fonts work together for a cohesive design that looks professional.

For more advanced tips on customisation, learn about Full Site Editing (FSE) and how it can help you build a fully responsive WordPress design.

10 niches that could use this template

1. Residential cleaning services
2. Commercial cleaning businesses
3. Laundry and dry-cleaning services
4. Office maintenance companies
5. Window cleaning specialists
6. Carpet and upholstery cleaners
7. Pest control services
8. Moving companies offering cleaning as an add-on
9. Eco-friendly cleaning services
10. Construction site clean-up crews

By using and customising this MaxiBlocks homepage template, you can easily create a polished, professional website that suits your specific business. The flexibility of the layout and content makes it adaptable to a wide range of industries, ensuring your website stands out in your niche.

For further resources, browse the Maxi Blocks pattern templates for inspiration.