WordPress pattern: Call to Action Light CTAL-PRO-22

Elevate your WordPress site with our engaging call to action block pattern

Transform your WordPress website with a dynamic two-column call to action (CTA) block pattern. This design elegantly presents two separate CTAs side by side, allowing you to guide your visitors toward the actions you value most.

Original design overview

The layout features two visually distinct columns, each designed to captivate attention. On the left, a bordered button invites users with a subtle elegance, while the right column showcases a filled button, drawing focus through its vibrant style. Each section is paired with clear headers: “Work with us” and “Get in touch,” ensuring your messaging stands out.

Key features and elements:

• Hierarchy and Clarity: Each column’s headers are prominent, supported by brief explanatory texts that maintain consistent styling. This makes your message easily digestible.
• Interactive Calls to Action:
  • Left Column: “Find out more” with a bordered button.
  • Right Column: “Find out more” with a filled button, encouraging user engagement with contrasting styles.
• Modern Typography: The modern, sans-serif font enhances readability and creates a clean aesthetic, drawing users’ eyes to your CTAs.
• Minimalist Design: Without unnecessary clutter, this block offers a straightforward approach, using white space effectively.
• Responsive and Accessible: Adaptable for various screen sizes, this layout ensures all users can engage with your content easily.

Unique design aspects

This Call to Action block not only looks great but functions effectively. The asymmetrical design with different button styles increases visual interest and guides users’ attention to where it matters most.

People also ask:

What is a call to action example? A call to action example is a statement or button prompting users to take a specific action, like “Sign up now” or “Learn more.”

What do you mean by call to action? A call to action (CTA) is a prompt on a website that tells the user to take some specified action, such as clicking a button or filling out a form.

What is a CTA in marketing? In marketing, a CTA is a strategic element intended to direct users towards a key decision point, improving engagement and conversions.

Scenarios for effective call to action use:

• Newsletter Sign-Up: Invite readers to stay informed with updates right in their inbox by signing up for your newsletter. Keep them coming back for more interesting content through periodic emails that capture the essence of your website.
• Event Registration: Encourage participation in your events by guiding visitors to register. Highlight what they can learn or the networking opportunities available, which can pique their interest to join.
• Product Discounts: Offer special deals that are difficult to pass up. This CTA entices potential customers by providing value through discounts, prompting immediate purchases.
• Limited Time Offers: Encourage prompt decision-making with a sense of urgency. A countdown or end date often spurs quick action, ensuring visitors don’t miss out on something special.
• Free Trials: Allow potential customers to experience your product or service firsthand at no cost. This low-risk option can help alleviate any apprehensions regarding your product’s value.
• Downloadable Content: Provide valuable content in exchange for user information. This type of CTA is great for gathering leads while also offering something useful like an eBook or whitepaper.
• Survey Participation: Engage your website visitors by request participation in quick surveys. Their feedback helps initiate conversations and improve user experience.
• Contact Forms: Direct users to get in touch with you quickly. Simplify the process of reaching out, helping foster stronger customer relationships.
• Schedule Consultations: Lead prospects to book a meeting with you, offering them the chance to discuss their needs in detail and understand how you can help.
• Social Media Engagement: Prompt visitors to follow your social media profiles. Increased followers contribute to brand reach and engagement online.
• Membership Sign-Ups: Encourage users to become members for exclusive benefits. This approach often involves recurring engagement with premium content or resources.
• Blog Subscriptions: Ensure readers never miss a post by prompting them to subscribe to your blog, keeping them engaged and informed.

Innovative methods for implementing a call to action:

• Interactive Videos: Engage users with videos that include CTAs within the content. These can be clicked directly while watching, seamlessly blending information and action.
• Chatbots: Use chatbots to guide users toward CTAs in a conversational manner. This interactive method personalizes user experience and makes CTA prompts feel more natural.
• Sticky Bars: Keep a CTA visible as users scroll through your page by integrating sticky bars. Ensures that your call to action remains consistently in view.
• Exit Intent Pop-Ups: Trigger a CTA as users attempt to leave the site. This strategy provides a final opportunity to capture attention and encourage key actions.
• Gamification Elements: Introduce elements of play by embedding CTAs within games or challenges on your site, making engagement fun while prompting desired actions.
• Personalized Recommendations: Display CTAs based on users’ browsing histories. This targeted approach makes your calls to action more relevant and appealing.
• Minimalistic Animations: Leverage subtle animations to draw attention to your CTA, adding a modern touch without overwhelming the user experience.
• Multilingual Options: Present CTAs in various languages to appeal to global audiences. This strategy improves accessibility and engagement for non-native speakers.
• Embedded Forms: Integrate forms within content to gather leads seamlessly while users browse your site, keeping the process straightforward and less disruptive.
• Countdown Timers: Enhance urgency with CTAs accompanied by countdown timers, encouraging immediate action through visual representation of time-sensitive offers.
• Gamified Progress Bars: Show user progress towards a goal (like completing a sign-up) through progress bars, enticing users to finish the process and reach the end.
• In-Content Calls: Embed CTAs directly within your content to maintain focus without leading users away from the page, ensuring flows remain uninterrupted.

5 unique use cases for call to action buttons in marketing

Product Launch Promotions

Drive potential customers toward learning more about a newly launched product with CTAs that highlight unique features and benefits. Use them to guide users from curiosity to informed decision-making by providing access to detailed product pages, video demonstrations, or customer testimonials. Strategically placed CTAs foster excitement and awareness that align with the product’s introduction timeline.

Content Marketing

Use CTAs within blog posts or articles to engage readers further. Consider prompts like downloading additional resources, accessing a related webinar, or signing up for ongoing newsletters. This approach keeps interested customers engaged for more extended periods while also maximising content’s educational value.

Affiliate Marketing

Leverage CTA buttons to guide users towards affiliate products. Seasily implement attractive banners with compelling actions like “Buy Now” or “View Special Offer” that redirect to an affiliate partner’s site. These incentive-driven prompts can have a significant impact on commissions through well-positioned and persuasive CTAs.

SaaS Onboarding

Use CTAs to guide users through trial or subscription processes. Dynamic messages such as “Start your free trial” or “See plans and pricing” streamline trials or subscriptions. Effective CTAs enhance user experience, offering clarity and direction, especially for those new to software services, improving conversions and reducing drop-offs.

Membership Renewals

Retain existing members with CTAs encouraging renewals or upgrades of their membership status. Use messages like “Renew now” or “Upgrade your benefits,” that clearly indicate the advantages of continuing their association with your platform. This personalised touch helps maintain member loyalty and ensure long-term engagement.

5 strategies for deploying call to action elements

Personalisation Tactics

Craft CTAs tailored to user behaviour and preferences. Whether via browsing history, location, or past interactions, personalised calls to action are more relevant and resonate better with users. This strategy helps maintain user attention and increase interaction rates.

A/B Testing

Improve CTA effectiveness through rigorous A/B testing of design, colour, text, and placement. This approach provides data-driven insights that help optimise performance. By understanding what works best for your audience, you ensure CTAs remain compelling and conversion-focused.

Highlighting Value

Ensure every CTA clearly states the value proposition. Whether through offering savings, exclusive access, or enhanced content, clarity of benefit makes CTAs more enticing. Making your CTA’s value obvious helps reduce resistance and encourages quicker action.

Strategic Placement

Position CTAs where they naturally align with user flow, like at the end of informative content pieces or alongside product descriptions. This alignment capitalizes on user readiness to act by placing prompts at logical decision points, increasing conversions.

Utilising Familiarity

Incorporate commonly used words and phrases in CTAs that align with user expectations, such as “Learn more” or “Start now.” Familiarity builds comfort and trust, reducing hesitation by providing intuitive next steps. It increases the likelihood of user compliance and helps move them along the decision-making process.

Want to explore more about enhancing your WordPress website design? Discover exciting possibilities with various wordpress website builders and how they can transform your website.

Upgrade your site today by implementing this engaging call to action block pattern and watch your user interaction soar!