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Updated 15th May 2025
WordPress in 2024–2025: Still dominant and a top choice
WordPress remains the leading platform for building websites in 2024–2025, powering nearly half of the internet. From personal blogs to enterprise portals, its combination of flexibility, scalability, and an unmatched ecosystem keeps it firmly at the top. Below, we dive into the latest data on WordPress market share, user adoption, developer preference, and how it compares to competitors like Wix, Squarespace, Shopify, and Webflow.
WordPress powers ~43% of all websites globally
According to W3Techs, WordPress is used by 43–44% of all websites on the internet1. That equates to over 518 million sites based on current internet totals2. Whether you count every hobby blog, corporate website, or online magazine, nearly half of them run on WordPress an astonishing figure that underlines its ubiquity.
Steady growth over the last two to three years
Even after more than two decades, WordPress’s share has climbed from 39.5% in 2021 to around 43% in 20243. Usage growth has naturally slowed as it nears saturation, but the platform has not declined if anything, it has inched up. In 2023, some reports even noted a slight rise to 45% before stabilizing4, showing that WordPress continues to attract new sites rather than lose ground.
Within the subset of sites using a content management system, WordPress commands roughly 61–64% market share5. Its nearest rivals Shopify at about 6% and Wix at 5% are in the low single digits6. Even when you combine the market shares of all other popular CMS platforms (Shopify, Wix, Squarespace, Joomla, Drupal), WordPress still leads by a significant margin7.
Far ahead of Wix, Squarespace, Shopify, and Webflow
When comparing all-in-one site builders, the gap widens. WordPress powers ~43% of sites, while Wix covers only 3–4%, Squarespace about 2%, and Webflow roughly 1%8. Shopify, even as a dedicated e‑commerce player, accounts for only 4–5% of all websites just a fraction of WordPress’s reach9. In other words, WordPress is about ten times more widely used than any one of these competitors.
Thriving in both self‑hosted and managed environments
Most WordPress websites are self‑hosted via the free WordPress.org software, giving owners complete control. At the same time, the managed WordPress hosting market has exploded, with providers like WP Engine, Bluehost, and Hostinger optimizing performance and security for clients10. Additionally, WordPress.com (Automattic’s hosted service) attracts 409 million readers across 20 billion+ page views each month, illustrating huge adoption in a fully managed, cloud‑based form11.
A top choice for developers, freelancers, and agencies
WordPress remains extremely popular among developers 13.4% reported using it in Stack Overflow’s 2023 survey, ranking it among the top web technologies12. On freelance platforms like Upwork, 4,600+ WordPress jobs posted in April 2024 accounted for over $4.3 million in project value, making WordPress expertise one of the most in‑demand skills13. Thousands of agencies worldwide default to WordPress for client projects, appreciating its combination of robustness and client‑friendly interface.
70,000+ plugins and 30,000+ themes: an unmatched ecosystem
One of WordPress’s biggest advantages is its vast library of 70,000+ free plugins and 30,000+ themes14. This breadth allows site owners to add nearly any feature SEO tools, membership systems, forums, e‑commerce and customize designs with minimal coding. By contrast, Wix’s App Market offers only a few hundred apps, illustrating a two‑order‑of‑magnitude difference in extensibility15.
Powers one‑third of top sites – proven seo and performance
WordPress isn’t just for small‑scale projects; 36% of the top 10,000 websites by traffic run on WordPress, including major publications like Time, TechCrunch, and The New York Post16. With caching, CDNs, and optimized hosting (e.g., WordPress VIP), large sites achieve fast load times and high reliability. SEO‑wise, WordPress offers clean HTML, custom URLs, and powerful plugins like Yoast SEO and Rank Math, giving it an edge over simpler site builders17.
Unmatched flexibility and customization
As an open‑source platform, WordPress offers complete code access: developers can build custom themes, plugins, or even headless architectures via its REST API. There’s virtually no vendor lock‑in, since you can export all data and move to any host. At the same time, non‑technical users benefit from the Gutenberg block editor and prebuilt themes, making WordPress both beginner‑friendly and expert‑ready.
Bottom line: WordPress’s dominance continues through 2025, with no sign of decline. Its massive market share, thriving ecosystem, and flexibility make it the safe, smart choice for nearly any website project from personal blogs to Fortune 500 enterprises.
Footnotes
Explore how to create a powerful WordPress website
Learn how to design, build, and optimize your WordPress website from start to finish.
FAQs – WordPress website
WordPress itself
Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.
WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.
WordPress Theme Directory
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.
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