20 reasons you may need a website redesign


Launch a beautiful, mobile-ready site with a website redesign
Launch a beautiful, mobile-ready site with a website redesign

20 reasons you may need a website redesign

Introduction: Why this topic matters

Your website is often the first touchpoint potential customers have with your business, and expectations for speed, clarity and visual polish rise every year. A modern, well‑maintained site signals credibility, supports your marketing efforts and turns casual visitors into loyal clients. Conversely, a neglected site can undermine even the best products or services, eroding trust before you ever speak to a prospect. By regularly reviewing and updating your online presence, you ensure that it keeps pace with shifting technologies, industry trends and the evolving needs of your audience.

Key metrics & how to measure success

  • Bounce rate – the percentage of visitors who leave after viewing a single page. A falling bounce rate usually indicates more engaging content or clearer navigation.
  • Conversion rate – the proportion of visitors who complete a desired action, such as a purchase or enquiry form. Track by setting up goals in your analytics platform.
  • Average page‑load time – how long, in seconds, each page takes to become usable. Aim for under three seconds on both desktop and mobile.
  • Pages per session – the average number of pages a visitor views. More pages per session often mean better internal linking and more relevant content.
  • Organic search traffic – visits arriving via unpaid search results. Rising organic numbers suggest effective SEO.
  • Accessibility score – results from tools such as Lighthouse or WAVE. Higher scores show your site is usable by people with disabilities.
Discover how WordPress website design can transform your business.
Discover how a website redesign can transform your business.

Design and branding issues

Visual design

1. Outdated design

Brand identity

2. Inconsistent branding

Your website should reflect your brand consistently. Inconsistent branding can confuse visitors and weaken your overall message. Ensuring that your website aligns with your brand identity including colours, fonts and imagery can create a cohesive and professional look.

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Performance and functionality

Performance

3. Poor mobile responsiveness

4. Slow loading times

People are impatient online, and if your website takes too long to load, they’ll likely leave before it even finishes. Slow loading times can frustrate users and lead to higher bounce rates. Using tools to check your website speed and making necessary improvements can keep visitors from leaving prematurely.

Functionality

5. Outdated functionality

Upgrade your online presence with professional WordPress website design.
Upgrade your online presence with a website redesign

User experience and engagement

Navigation

6. Complicated navigation

If visitors can’t find what they’re looking for easily, they’ll get frustrated and leave. Complicated navigation can make it hard for users to explore your site and find the information they need. Simplifying your website’s navigation and making it more user‑friendly can improve their experience and keep them coming back.

7. High bounce rate

Engagement

8. Low conversion rates

9. Poor user feedback

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Content management and search

Content management

10. Outdated content management system

Using an outdated content management system can cause many problems, from security vulnerabilities to difficulty in updating content. Upgrading to a modern CMS can provide better security, new features and an easier way to manage your website’s content.

11. Difficulty in updating content

12. Outdated content

Stale content can make your website look neglected and unprofessional. Keeping your content fresh and relevant is important for keeping visitors engaged and coming back for more. Regularly updating your website’s content can improve its overall appeal and effectiveness.

Search and social integration

13. Ineffective SEO

14. Lack of social media integration

Integrating social media with your website can help you reach a larger audience and keep visitors engaged. If your site lacks social media buttons or feeds, you’re missing out on an opportunity to connect with your audience. Adding these features can make it easier for visitors to share your content and follow you on social media.

Accessibility

15. Non‑compliance with accessibility standards

Making your website accessible to everyone, including people with disabilities, is important. Non‑compliance with accessibility standards can exclude a significant portion of your audience. Redesigning your website to meet these standards can make it more inclusive and improve your reputation.

Get started with your custom WordPress website design today.
Get started with a website redesign today.

Security, analytics and future growth

Security and trust

16. Security concerns

Website security is a major concern for both you and your visitors. If your site isn’t secure, it can be vulnerable to attacks and data breaches. Updating your website to include the latest security features can protect your business and build trust with your audience.

Analytics and insights

17. Poor analytics and tracking capabilities

Technology and growth

18. Integration with new technologies

Technology is always advancing, and your website should take advantage of new tools and features. Integrating the latest technologies can improve your site’s functionality and provide a better experience for your visitors. Whether it’s new payment systems, chatbots or interactive elements, staying updated can keep your site relevant.

19. Competitor advancements

20. New business goals

Final thoughts

Beautiful WordPress web designs to kickstart your site

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FAQs – Website redesign

How often should I redesign my website?

What are the signs my website needs a redesign?

Common signs include slow load times, poor mobile performance, high bounce rates, outdated visuals, low conversion rates, and difficulty managing or updating content.

Will redesigning my site affect SEO?

What should I prioritise in a redesign?

User experience, performance, mobile responsiveness, consistent branding and clear calls to action. The redesign should also make it easier for you to manage content and track performance.

Do I need to hire a developer to redesign my site?

Not necessarily. With tools like the MaxiBlocks plugin, you can build and customise high-quality pages using an intuitive visual editor. Paired with the Maxiblocks Go theme, you can create a fast, professional site without writing code.

How long does a website redesign take?

What’s the difference between a redesign and a refresh?

A refresh updates visual elements such as colours, fonts and imagery without major layout or functional changes. A redesign is more in-depth, often involving a new structure, user experience and overall strategy. 

What is a hero section and how does it improve your website? 

A hero section sits at the top of your website and serves as the visual introduction to your content. It can highlight your value proposition, product or message with strong imagery and bold text. For inspiration, explore this gallery of hero banner examples that demonstrate what effective first impressions look like.

How can I build a custom hero section in WordPress? 

You don’t need advanced technical skills to design something impressive. With the Maxiblocks hero section builder for WordPress, you can drag and drop elements into place and customise styles, text and layout without touching code. 

Is there a Maxiblocks-specific tool for hero layout design? 

Yes, the Maxiblocks website hero section builder is made specifically to help users create standout hero sections. It offers responsive templates and easy-to-use tools tailored to fit seamlessly into your site design. 

Which software should I use to design my entire website? 

From prototyping to publishing, your choice of tools makes a big difference. If you’re unsure where to begin, this roundup of website design software covers user-friendly options that suit various levels of experience and project needs. 

What’s the best way to make a website responsive? 

Responsive design means your site adapts perfectly across all screen sizes, offering a smooth user experience no matter the device. If you’re building or redesigning your site, this step-by-step responsive design guide explains how to make your layout mobile-friendly, fast and reliable.

Author-Kyra

Kyra Pieterse

Author

Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.

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