23 Promotions a WooCommerce development agency can offer
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Promotions to attract new WooCommerce clients
If you’re running a WooCommerce development agency, you already know that standing out can be tough. There are a lot of talented developers and agencies out there, so why should someone pick you? That’s where smart promotions come in. They aren’t just about discounts, they’re about starting conversations, building trust, and making your services feel approachable.
In this guide, we’re diving into practical, no-fluff ways you can attract new clients and keep the ones you’ve already got. Think of it like a toolkit: full of time-saving hacks, client-building habits, and proven offers that work.
Whether you’re just starting out or looking to refresh your strategy, this list gives you a mix of things to try, from simple freebies that open doors, to longer-term deals that create steady work. You’ll also find common mistakes to avoid, a few quick-win challenges to test out, and tips that can help you stay focused and motivated along the way.
The goal? To help you build a more sustainable business, one that attracts the right kind of clients, sets clear expectations, and keeps everyone (you included) happy.
Getting started: Building trust and showcasing expertise
1. Comprehensive website audit
Offer a full-site audit to uncover broken links, slow load times, and performance issues. Take this opportunity to walk clients through what you find and explain how each issue affects their store’s performance. By showing the “why” behind your recommendations, you build trust and demonstrate technical know-how.
2. Free initial consultation
Give prospects a chance to talk through their pain points and goals with you before signing on. This opens the door to a relationship and helps you understand what really matters to them. Use this time to ask smart questions and outline potential solutions.
3. Discounted development packages for new clients
Many businesses want to start online but are hesitant due to cost. Offering a starter package with key services like store setup, theme installation, and basic optimisation at a discounted rate makes it easier for them to take the leap.
4. Complimentary site migration service
Migrating to a new platform can feel risky for clients. Make it easier by offering to handle the technical side of their switch to WooCommerce at no extra charge. Include reassurances like data safety and downtime minimisation to build confidence.
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Bundled services and design perks
5. Limited-time bundle offers
Combine commonly requested services into packages. For example, group homepage design, product page setup, and SEO basics. This helps simplify decision-making and gives clients more value in one go.
6. Free custom theme design
Generic templates don’t always cut it. Offering a custom design lets clients stand out and creates a site that truly reflects their brand. Highlight the fact that this promotion helps them avoid blending in with their competitors.
7. Special pricing on annual maintenance plans
Encourage long-term relationships by offering a discount on annual support plans. These can include regular plugin updates, WooCommerce version compatibility checks, and emergency support.
Technical enhancements and added value
8. Free plugin installation and configuration
Installing plugins can get tricky, especially when conflicts or errors pop up. Offer to take care of it and ensure everything works smoothly. This small gesture builds goodwill and reduces stress for your clients.
9. Discount on SEO optimisation services
SEO can be overwhelming, but it’s essential. Offer a discount on initial SEO setup, such as keyword research, metadata, and site speed improvements. Help clients understand how SEO drives sales and why it’s worth investing in.
10. Complimentary performance optimisation analysis
Website speed affects bounce rates and conversions. Provide a free analysis that covers image optimisation, caching, and other key performance factors. Include a short report and suggested next steps.
11. Free security review and recommendations
Security concerns can be a dealbreaker. Offer a review of the site’s security settings and explain what needs fixing. Highlight your ability to protect customer data and prevent common threats like brute-force attacks.
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Functionality upgrades and user experience
12. Special promotions for e-commerce functionality enhancements
Not all stores are created equal. Offer discounts on improvements like enhanced search, faster checkout, or custom product filters. Explain how these changes can increase conversions and customer satisfaction.
13. Discounted rates for additional page designs
Some clients need more than the basics. Offer lower rates on additional pages such as About, FAQs, or dedicated landing pages. These pages help build credibility and support specific campaigns.
14. Free training sessions for in-house teams
A WooCommerce store is only useful if your clients know how to use it. Host virtual sessions to show them how to add products, fulfil orders, and manage promotions. Empowering clients builds trust and reduces support requests later.
System integrations and backend optimisation
15. Special offers on integration services
Whether it’s connecting with a CRM, inventory tool, or email platform, integrations save time and reduce errors. Offer this at a discount and explain how automation can free up their time for more important tasks.
16. Free analytics setup and review
Many store owners don’t track their site traffic properly. Help them by setting up Google Analytics and showing them how to read the data. A quick walkthrough can make a big difference.
17. Discount on advanced functionality development
Custom features like multi-vendor setups or booking systems can get expensive. Offer reduced rates to get clients over the cost barrier and help them add the tools they need to grow.
18. Complimentary design mock-ups for new projects
Letting a client see what their site could look like before paying helps build excitement and reduce back-and-forth later. Offer one or two homepage mockups at no charge as a preview of what’s possible.
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Ongoing support and strategy
19. Special rates for ongoing support services
Offer clients a retainer package with lower hourly rates in exchange for a monthly commitment. This helps your cash flow and gives them peace of mind knowing they have help on standby.
20. Free competitor analysis report
Help your clients understand their place in the market by offering a comparison report. Highlight what competitors are doing well and where there’s room for improvement.
21. Limited-time free upgrades to the latest technology
Offer a free upgrade to WooCommerce’s latest version or PHP version. Make this offer available for a short time to drive urgency and encourage better site performance.
22. Discounted rates for long-term contracts
Encourage loyalty by offering a price break for clients who commit to a 6- or 12-month contract. This benefits both sides and can lead to more stable, long-term work.
23. Free site health check
Offer a quick scan of the site’s performance, speed, SEO, and overall health. Provide a simple report with your findings and recommendations for improvement.
Final thoughts
Promotions are a great way for WooCommerce development agencies to cut through the noise and prove their value. From audits to add-ons and long-term support, they build trust, drive engagement, and open doors to lasting relationships.
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WooCommerce tools tips and templates for online stores
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FAQs about WooCommerce development agency
What is a WooCommerce development agency?
A WooCommerce development agency specialises in building and customising eCommerce websites using the WooCommerce plugin for WordPress. These agencies offer services like store setup, custom design, plugin development, performance optimisation, and technical support to help businesses launch and manage online shops.
Why should I hire a WooCommerce development agency?
Hiring a WooCommerce agency gives you access to specialists who understand how to build fast, secure, and user-friendly online stores. They’ll save you time by handling complex development tasks and ensure your site runs smoothly with customised features, payment integration, SEO, and responsive design.
What services does a WooCommerce development agency offer?
Services typically include custom theme and plugin development, payment gateway setup, speed optimisation, SEO, third-party integrations, store migration, and ongoing maintenance. Agencies can also provide design mockups, analytics configuration, and tailored user experience improvements.
How does a WooCommerce development agency customise an online store?
An agency customises your store by designing a layout that fits your brand, creating or adjusting plugins for unique features, configuring the checkout process, and making sure the site looks and works great on all devices. They tailor each part of your store to meet specific business goals.
How much does it cost to work with a WooCommerce development agency?
Costs can vary based on your needs. A basic setup might cost a few hundred pounds, while fully custom builds with advanced features and integrations could reach several thousand. Most agencies offer free consultations or quotes so you can get an accurate price for your project.
Can a WooCommerce development agency help with SEO?
Yes, many agencies include SEO as part of their services. They can optimise your store’s structure, improve page load speed, write better metadata, and help you rank higher on search engines through on-page and technical SEO best practices.
What should I look for in a WooCommerce development agency?
Check their portfolio, client reviews, and years of experience. Make sure they offer the services you need and are clear about communication and pricing. A good agency should also offer support after your site goes live and be willing to explain technical details in plain language.
How long does it take to build an online store?
It depends on the size and complexity of your store. A basic WooCommerce site might take 2–4 weeks, while larger custom builds could take 2–3 months. The timeline includes planning, development, testing, and launch.
Can a WooCommerce agency integrate third-party tools?
Yes, they can help connect your store with payment systems, marketing tools, CRMs, shipping platforms, and more. These integrations ensure your store runs smoothly and gives customers a seamless shopping experience.
What kind of support is available after launch?
After your site goes live, most agencies offer maintenance plans that cover updates, bug fixes, security monitoring, performance improvements, and technical support. Some also include help with SEO or marketing as part of a long-term service package.
WordPress itself
Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.
WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.
WordPress Theme Directory
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.
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Kyra Pieterse
Author
Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.
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