How to use and customise the WordPress homepage design template by MaxiBlocks for coaching and consulting businesses

MaxiBlocks offers an effective and visually appealing WordPress homepage design template ideal for coaching, consulting, and professional services. This template’s sleek design and structured layout make it easy to showcase your services, coaching steps, and client testimonials, while the built-in customisation options let you adapt it to match your brand. Below is a detailed section-by-section guide on how to use and customise the template to make it your own.

Hero section: introducing your business

The hero section is the first thing visitors will see, and it’s designed to grab attention. It features a full-width image, headline, and a video play button.

How to customise:

1. Change the hero image: Upload a high-quality image that reflects your business—whether it’s a coaching session, a team working together, or a corporate setting. This sets the tone for your brand.
2. Edit the headline: Tailor the headline to match your company’s goals. For example, you can personalise it to say, “Empowering businesses to reach their full potential,” or “Coaching for tomorrow’s leaders.”
3. Add a video: MaxiBlocks allows you to easily embed a video into the hero section. If you have a promotional or introduction video, upload it here for maximum engagement.

Services section: showcasing what you offer

This section highlights your core services with images and brief descriptions. In this template, services like Executive Coaching, Training, Team Building, and Strategic Facilitation are listed.

How to customise:

1. Update the service images: Swap out the default images for pictures that better represent your services. Ensure they are professional, high-resolution photos that align with your branding.
2. Edit the service descriptions: Make the descriptions short and impactful. For example, under “Executive Coaching,” you can say, “Personalised coaching to help leaders thrive in a fast-paced world.”
3. Link to detailed service pages: Use the arrow icons to link each service to a more detailed page. This gives potential clients more information about each offering, improving their user experience.

Success steps section: guiding your clients through your process

The success steps section is designed to break down your coaching or consulting process into manageable, easy-to-understand steps.

How to customise:

1. Update the icons and titles: Choose icons from MaxiBlocks’ WordPress icon library to represent each step. Update the text to reflect your process. For example:
   • Step 1: Discovering Goals (use a goal-oriented icon)
   • Step 2: Strategy Planning (replace with a strategy-related icon)
2. Tailor the steps to your business: Make sure the steps reflect your approach. You can add, remove, or rearrange them to suit your needs. For example, “Evaluate,” “Plan,” “Execute,” “Measure,” and “Sustain” might work for consulting businesses.

Coaching steps section: breaking down your methodology

This section provides a deeper dive into the specific coaching or consulting steps. With large images and bold text, each step—like “Motivate Staff” or “Build Effective Teams”—is easy to follow.

How to customise:

1. Replace placeholder images: Use images that align with each step of your process. For instance, replace “Build Effective Teams” with a team-building workshop photo, or “Promote Self-Growth” with an individual working on personal development.
2. Edit the titles and descriptions: Update the titles to reflect the key aspects of your services. For example, under “Build Careers,” you might say, “Helping clients navigate career growth through mentorship and guidance.”

Pricing section: outlining your service packages

This section is perfect for showing your pricing plans. The template highlights different service tiers, such as Starter, Agency, Professional, and Corporate.

How to customise:

1. Adjust pricing levels: Tailor the service tiers to reflect your packages. For example, if you offer hourly rates or monthly retainers, adjust the prices accordingly.
2. Highlight your best package: MaxiBlocks allows you to emphasise a particular package with a different colour (orange in the default). This helps guide users toward the plan you recommend.
3. Customise call-to-action buttons: Ensure the CTAs are action-oriented, such as “Sign Up Now” or “Schedule a Consultation.”

Blog section: sharing insights and knowledge

The blog section can help you showcase recent articles, thought leadership pieces, or updates from your business.

How to customise:

1. Add featured blog posts: Upload relevant blog posts or case studies related to your industry. The larger “Featured Post” image can be your latest or most important post.
2. Link to additional posts: The smaller article previews can link to other blog posts that highlight your expertise in different areas of coaching or consulting.

Testimonials section: building trust with client feedback

Client testimonials can help build trust with potential clients, showcasing real experiences and positive outcomes.

How to customise:

1. Add real testimonials: Replace the placeholder text with quotes from past clients who benefited from your services. Ensure that the testimonials are concise and specific.
2. Include client photos: Humanise the feedback by adding circular headshots of your clients along with their name and role.

Footer section: simplifying navigation

The footer includes important links and contact information for your business.

How to customise:

1. Include critical pages: Add links to your About page, Services, Blog, and Contact information. You can also include a link to a Privacy Policy or Terms of Service if applicable.
2. Social media icons: Make sure the footer includes links to your social media profiles to keep your audience connected.

Different types of websites that can use a WordPress homepage

This WordPress homepage design is not limited to coaching and consulting businesses. Here are other types of businesses that can benefit from using this template:

1. Law firms: Customise the template to showcase legal services, case studies, and pricing plans.
2. Accountancy firms: Highlight financial services, tax solutions, and client testimonials.
3. Marketing agencies: Display different marketing packages, success stories, and detailed service breakdowns.
4. Event planning agencies: Use the step-by-step process sections to guide clients through the planning stages.
5. Freelance design studios: Showcase portfolios, pricing packages, and creative services.
6. Tech consulting firms: Tailor the template to promote IT services, cloud solutions, and ongoing support packages.
7. HR consultancies: Use this template to offer training, recruitment, and team-building services.
8. Financial planners: Customise to include investment services, financial health strategies, and client testimonials.
9. Career coaches: Break down the career coaching process, with steps, services, and pricing tiers.
10. Leadership development firms: Highlight executive coaching, team workshops, and strategic facilitation services.

Examples of what you can include

1. Case studies: Add a section featuring in-depth case studies of clients you’ve worked with.
2. Service comparison charts: Help visitors choose the right service package with a detailed comparison chart.
3. Event registration: If you offer workshops or seminars, include an event calendar or registration form.
4. Contact form: Include an easy-to-use contact form so potential clients can get in touch quickly.
5. Downloadable resources: Offer free e-books, guides, or checklists to showcase your expertise and build trust.

Tips to make this layout your own

1. Customise the colours and fonts: Use the Full Site Editing (FSE) capabilities to adjust the colour scheme and fonts to align with your brand.
2. Add your own imagery: High-quality, original photography that aligns with your brand will help make the site look unique and professional.
3. Update the layout: Adjust section layouts and remove or add elements as needed. The WordPress block templates allow flexibility in design.
4. Highlight unique services: If your business offers something not listed in the template, use the extra sections to bring attention to these services.

10 niches that could use this template

1. Coaching and consulting businesses
2. Law firms
3. Marketing agencies
4. Event planners
5. Financial planners
6. HR consultancies
7. Tech consulting firms
8. Creative studios
9. Accountancy firms
10. Leadership development firms

This WordPress homepage design template by MaxiBlocks is adaptable and easy to customise, ensuring it can fit a wide range of industries. With its clean design and professional look, it’s perfect for businesses aiming to create a compelling online presence.