Website templates: Services page design

Services page design

1. Introduction

• Why having a banging services page matters more than you’d think.
  • Your services page isn’t just a boring list of what you do. It’s a golden opportunity to show people what you’re about and why they need you. Done right, it can pull customers in like a magnet and make them stick around.
• How a good services page can pull in customers like a magnet.
  • A great services page makes you look legit, builds trust, and gets people to click that “Book Now” or “Get a Quote” button.
• Call it what you want: services page, service webpage, our services page – we’re talking about the same thing.

2. Why a well-designed services page matters

• Makes your business look legit and trustworthy
  • Your services page is like a great first impression—without the awkward handshake. It tells people you’re serious about what you do.
• Clearly shows what you actually do, so no one’s left guessing
  • Spell out what you do so people know exactly how you can help.
• Gives your SEO a boost by hitting the right keywords
  • Using the right keywords means people can actually find you on Google. If they can’t find you, they can’t buy from you.
• Nudges customers to take action – like picking up the phone or clicking that “Buy” button
  • A well-designed page gently guides people to take the next step. They’re already interested—help them make a decision.

3. What makes a good services page

• Keep it simple: clear descriptions of your services
  • Don’t make it sound fancy. Just tell them what you do.
• Make it look good – consistent branding and all that jazz
  • Colours, fonts, imagery—make sure it all matches your brand so people feel they’re in the right place.
• Easy to find your way around; don’t make people work for it
  • Keep the navigation simple and intuitive. Nobody wants to work to find info.
• Throw in testimonials, badges, and case studies to build trust
  • Your customers’ experiences speak louder than you ever could.

4. How to design an effective services page

• Structure your content so it flows nicely
  • Start broad, then get specific. Tell people what you offer, then give the details.
• Use visuals – images, icons, videos – people love that
  • Adding images or videos makes the page more interesting. People skim, so help them with visuals.
• Layout matters: make info easy to skim through
  • Headlines, bullet points, short paragraphs. Break it up so it’s easy to read.
• It should look great on a phone and load faster than your uncle’s Wi-Fi
  • Test it on mobile. And remember, if it loads too slow, people will leave.

5. When to update your services page

• If people are landing on your page and leaving immediately, it’s time for a refresh
  • A high bounce rate means people aren’t finding what they need—something needs fixing.
• New services? Make sure your page reflects that
  • Keep your page current so your customers always know what’s available.
• Update seasonally if it makes sense for your business
  • Running seasonal offers? Make sure your page is on point.

6. Use cases for services pages in different industries

• Legal Services: Trust, authority, and a touch of “we’ve got your back.”
  • People are putting their lives in your hands. Make sure they trust you with clear, jargon-free language and real testimonials.
• Health & Wellness: Make it feel like a warm hug, not a sterile clinic.
  • Use comforting visuals, approachable copy, and an easy way to book appointments.
• Marketing & Advertising: Show off your creativity with bold designs.
  • Clients want creativity. Make the page itself a showcase of what you can do—bright colours, interesting layouts, punchy copy.
• Construction & Renovation: Before-and-after photos are your best mates here.
  • Show transformations—people love seeing what’s possible.
• Financial Consulting: Reassure folks that their money’s in safe hands.
  • Trust is key. Keep it clean, professional, and add some clear calls to action.
• IT & Software Development: Keep it sleek and technical, but not intimidating.
  • You want to come across as capable but approachable. Make sure the language isn’t too tech-heavy.
• Creative Agencies: Go all out with visuals and flair.
  • Make your services page pop—be playful with fonts, colours, and visuals. Show what makes you different.
• Education & Tutoring: Make it clear how you’ll help them or their kids succeed.
  • Be specific about your teaching methods. Add reviews from parents.
• Hospitality & Travel: Get them dreaming with beautiful visuals.
  • Gorgeous images make people want to book. Focus on experiences, not just logistics.
• Home Services: Make it look easy to book – because it should be.
  • Make booking seamless, and show off great reviews.

7. 20 things to include for a converting services page

1. A solid headline: Your headline needs to be clear and tell people exactly what you do. First impressions count.
2. Simple service descriptions: Keep your service descriptions easy to understand. Nobody likes jargon.
3. Calls-to-action (CTAs): Have CTAs that push people to do something—book a call, get a quote, etc.
4. Your contact info: Make sure your contact information is easy to find. Don’t make people search for it.
5. Testimonials: Let your happy customers do the selling for you. Real quotes from real people work wonders.
6. Visuals: Images, icons, videos—break up the text and keep people interested.
7. Case studies or examples: Show examples of your work. People like to see what you’ve done before they trust you.
8. Service packages or pricing info: If you can show pricing or package options, do it. Transparency builds trust.
9. Benefits and features list: What’s in it for them? Make it easy for people to see the benefits.
10. FAQs: Answer the most common questions people have. It saves time and builds confidence.
11. Trust signals: Include certifications, awards, or anything else that says, “We know our stuff.”
12. Location details: If you serve a specific area, make sure it’s clear. People want to know if you’re local.
13. Social proof: Use client logos, numbers, or other proof that shows you’re legit and experienced.
14. Contact form or booking button: Make it super easy for people to reach out or book with you. No one wants to jump through hoops.
15. Interactive elements: Clickable icons or something fun can make the page more engaging.
16. Why you’re different: Explain how you’re different from everyone else. Give them a reason to choose you.
17. Engaging copy: Write like a real human. Nobody wants to read corporate jargon.
18. Bullet points: Use bullet points to make info easy to skim. People don’t want to read big blocks of text.
19. Mobile-friendly design: Make sure your services page looks good and works well on mobile devices.
20. Links to related services: Keep people on your site by linking to related services they might be interested in.

8. Examples of effective services pages

• Fashion Websites: Fashion Websites – Bold imagery, minimal text, and a clear call-to-action that encourages visitors to explore collections.
• Food & Restaurant Websites: Food & Restaurant Websites – Mouth-watering visuals, easy-to-find menu, and a booking button right where people can see it.
• Health Websites: Health Websites – Use of calming colours, approachable copy, and a seamless way to book an appointment.
• Home Services Websites: Home Services Websites – Before-and-after pictures, straightforward service descriptions, and easy booking options.
• Law Firm Websites: Law Firm Websites – Clear language, testimonials, and a professional tone to build trust and authority.

9. Services page templates

Popular WordPress Templates: Don’t start from scratch. Use a template and tweak it to match your brand.

• Check out WordPress Services Page Templates.
• Templates give you a great starting point, but make sure to customise them so they feel uniquely yours.

10. Conclusion

• Your services page is a big deal: Your services page isn’t just a list of what you do—it’s a deal-clincher. Take a look at what you’ve got now. Does it make the cut?
• Need help? Get in touch for web design help or download our guide to building a services page that works.
• Download our guide

11. Bonus: checklist for designing a high-converting services page

• Grab our checklist: Make sure you’ve covered all the bases when creating your services page.
• Checklist for a High-Converting Services Page