Taking a closer look at the WordPress page builder

Discover the WordPress page builder, a much overlooked but hugely important tool for web designers who are looking for more flexibility and creative control.

The WordPress page builder: a closer look at a key design tool

When people think of designing a website with WordPress, they often imagine picking a theme and filling in some content. But there’s a lot more freedom available now with a WordPress page builder. A page builder gives web designers a way to create pages visually, adjusting layouts, adding sections, and shaping each part of the design without needing to write code. Whether the project is a simple landing page or a large business website, using a WordPress site builder makes it much easier to build something that fits the project’s goals instead of being locked into a pre-set theme.

A good page builder gives designers space to focus on structure, style, and flow without worrying about technical setup. Instead of being boxed in by theme defaults, web designers can create layouts that feel more personal and easier to navigate. From adding testimonials to rearranging feature sections, the whole process becomes more flexible. This approach is especially useful when working with clients who need design changes made quickly or want to see variations before settling on a final layout.

This is where MaxiBlocks fits in. MaxiBlocks adds a wide range of professional design tools, patterns, and templates that work inside the WordPress editor, making it easier to build full websites faster. Instead of starting from scratch, web designers using MaxiBlocks can choose from thousands of layouts, style cards, and icons to help shape the look and feel of every page. Whether you are building a single page or designing a full site, MaxiBlocks helps you achieve more with the MaxiBlocks block editor.

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How MaxiBlocks fits into the world of WordPress site builders

The Gutenberg block editor changed the way WordPress websites are built, bringing page building directly into WordPress itself. With the introduction of Gutenberg, it became possible to design layouts, insert media, and arrange content visually without needing a separate plugin. This shift made WordPress much more flexible for everyday users and professional web designers alike, offering a core page builder experience built right into the platform.

MaxiBlocks works naturally with the Gutenberg block editor, giving web designers even more creative control and design options. It adds a full range of patterns, page layouts, style cards, and icons, all designed to slot neatly into the WordPress page builder environment. Instead of replacing how Gutenberg works, MaxiBlocks builds on it providing extra design tools that make creating websites faster, more flexible, and more visually consistent across projects of all sizes.

For web designers looking to create polished, professional websites without adding unnecessary complexity, MaxiBlocks is a strong companion to the Gutenberg block editor.  It offers a smoother way to customise layouts, manage styling across full sites, and speed up the design process without stepping outside the familiar WordPress editing flow. MaxiBlocks keeps the visual building experience simple but adds depth where it matters most.

What is a WordPress site builder?

A WordPress site builder is a tool that allows web designers to create and edit website layouts visually without writing code. It provides design control over pages, sections, and elements, making it easier to customise a website’s structure and appearance.

How does a WordPress block editor differ from a theme?

A WordPress block editor focuses on creating the full structure of a website, including pages, headers, footers, and templates. Unlike a theme, which often comes with fixed layouts, a site builder gives more flexibility to change designs and build unique websites from scratch.

Why are WordPress website builders important for modern websites?

Page builders make it faster and easier to create websites that are responsive, accessible, and tailored to different needs. They give web designers greater control over layouts and help speed up the build process without sacrificing design quality.

How does MaxiBlocks work with the WordPress page builder?

MaxiBlocks integrates directly with the WordPress page builder, adding thousands of patterns, templates, icons, and style controls. It gives web designers a wider range of design choices while keeping the editing process simple and fully compatible with WordPress.

Try the free MaxiBlocks WordPress page builder

Build stunning websites faster with a modern WordPress builder that gives you creative freedom and clean, performance-optimised code. MaxiBlocks is open-source and designed to help designers, developers, and beginners create professional websites without limits.

WordPress Powerful blocks

Powerful blocks

Build anything with an ever-growing library of flexible, customisable blocks. No complexity, no limits.

Open

Instant designs

Instant designs

Choose from 2,000+ layouts to create beautiful pages in seconds. Just drag, drop and personalise to taste.

Limitless

Massive icon library

Massive icon library

Enhance your design with 14,000+ built-in SVG icons and shapes. No extra plugins or licences needed.

Easy

No-code editing

No-code editing

See changes instantly with a visual editor. Experiment freely, design fearlessly and never touch code.

Adaptive

One-click styles

One-click styles

Transform multiple elements with a single click. Instantly swap between professional designs.

Fast

Design tools

Design tools

Use background layers, image masks and scroll effects. Achieve bold visuals without extra software.

Unlocked

MaxiBlocks WordPress website builder

How WordPress page builders fit into the bigger picture

WordPress page builders have become one of the most useful tools if you’re building a website today. Instead of working only with a theme’s limited settings, a page builder gives you the chance to shape every page exactly how you want it. You can control structure, content, and design without needing to rely on coding. Whether you’re a freelancer building your own portfolio, running a small agency, or managing a business website, using a page builder has made working with WordPress faster, easier, and much more flexible.

The rise of page builders has played a huge part in WordPress’s success. Elementor, launched in December 2016, helped lead this shift and today holds about 12.2% of the page builder market. Without tools like Elementor, WordPress might easily have remained a small blogging platform rather than growing into the massive website platform it is today. Page builders opened the door for people like you designers, entrepreneurs, creators who wanted more creative freedom without having to learn complex code.

At their core, WordPress page builders are about giving you control. They make it possible to build flexible layouts, launch new sites faster, and keep everything easier to maintain as your needs change. You’re not stuck with rigid templates or designs that don’t fit the brand you’re working on. And if you’re thinking bigger, a WordPress site builder goes even further, helping you manage full site structures, from headers to footers, with the same level of flexibility.

Looking ahead, page builders are blending even more closely with WordPress itself. Gutenberg, the built-in WordPress block editor, acts as a page builder inside WordPress core, letting you build layouts visually without needing a separate plugin. Tools like MaxiBlocks fit into this naturally, giving you a huge design library and extra control over how your pages look and feel all without leaving the familiar WordPress environment. You get more creative options without losing the simplicity that makes WordPress so popular.

The future of WordPress website design looks bright if you’re working with a page builder. The move towards visual design, flexible layouts, and faster editing isn’t slowing down. Gutenberg will continue to grow, page builders will keep evolving, and tools like MaxiBlocks will help you stay ahead by making better design easier and faster. Whether you’re designing your first landing page or managing a full business site, a WordPress page builder is now a central part of how successful websites are built.

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How MaxiBlocks fits into the world of WordPress site builders

The Gutenberg block editor changed the way WordPress websites are built, bringing page building directly into WordPress itself. With the introduction of Gutenberg, it became possible to design layouts, insert media, and arrange content visually without needing a separate plugin. This shift made WordPress much more flexible for everyday users and professional web designers alike, offering a core page builder experience built right into the platform.

MaxiBlocks works naturally with the Gutenberg block editor, giving web designers even more creative control and design options. It adds a full range of patterns, page layouts, style cards, and icons, all designed to slot neatly into the WordPress page builder environment. Instead of replacing how Gutenberg works, MaxiBlocks builds on it providing extra design tools that make creating websites faster, more flexible, and more visually consistent across projects of all sizes.

For web designers looking to create polished, professional websites without adding unnecessary complexity, MaxiBlocks is a strong companion to the Gutenberg block editor.  It offers a smoother way to customise layouts, manage styling across full sites, and speed up the design process without stepping outside the familiar WordPress editing flow. MaxiBlocks keeps the visual building experience simple but adds depth where it matters most.

Comparison table: MaxiBlocks and Kadence WP how do they stack up against each other

If you’re choosing a WordPress page builder, both MaxiBlocks and Kadence WP offer strong options, but they take very different approaches. Kadence is known for its lightweight theme and plugin bundle, while MaxiBlocks focuses on giving you an all-in-one visual builder with a huge design library. If you’re after speed and simplicity, both deliver, but the differences show up in pricing, creative tools, and how much is included without add-ons.

FeatureMaxiBlocksKadence WP
User interfaceWorks directly in the WordPress block editor with a dedicated design libraryFocuses on lightweight design tools built into WordPress customiser and block editor
Design resources2,000+ patterns, 230+ page templates, 14,000+ icons, 100 style cardsStarter templates, fewer patterns, relies more on theme settings for layout control
Responsive designFull control over six breakpoints, Flexbox and Grid supportGood mobile responsiveness, but fewer detailed controls compared to MaxiBlocks
PricingUS$49 per year for full Pro accessUS$149 per year for Essentials bundle (or free limited version)
Flexibility and controlAdvanced visual drag-and-drop builder, interaction builder, custom style settingsGood flexibility but relies more heavily on presets and customiser settings

MaxiBlocks and Kadence WP both offer strong design tools for WordPress websites, but they take different approaches. If you want more visual control, detailed responsiveness, and a faster start with ready-made designs, MaxiBlocks gives you more flexibility without the higher price tag.

Success stories

Read genuine feedback from our users about their journey with MaxiBlocks

Just wanted to say this is an awesome product. Yall outdid yourselves. Designs are great and super easy to use.

Roman

Andrew_D

This is a promising great plugin that takes the WordPress Gutenberg a step forward & makes life much easier & site building more fun.

Ahrale

Ahrale

I picked this up on it’s first run and it’s proven to be a brilliant purchase. he team have been consistent in rolling out updates and have been helpful when I’ve sent them messages.

MarkJDraper

MarkJDraper

I bought Maxi after receiving the bill for next year of Elementor… Library of pages, elements or icons is huge. I’m building new pages in Maxi and didn’t need to learn too much. 

marcin945

marcin945

Getting the most out of a WordPress page builder

Choosing a WordPress page builder is just the first step getting the best results means knowing what to focus on while designing. Here are five tips to help you make the most of the tools you’re using.

Keep performance front of mind

A website that looks great but loads slowly will always struggle. When building pages, try to keep images optimised, avoid stacking too many animations, and use lightweight patterns where possible. Good performance helps visitors stay longer and improves your site’s ranking potential.

Check compatibility with other plugins

Not every plugin works perfectly with every WordPress page builder. Before adding new features, make sure the plugin is well-rated, frequently updated, and known to work with your chosen page builder. Keeping everything compatible saves time and avoids unexpected layout issues later.

Focus on responsiveness from the start

A large number of visitors will experience your website on a mobile device. Always check how your WordPress page builder handles mobile layouts and adjust settings for different screen sizes. Tools like MaxiBlocks make this easier with control over breakpoints and layout adjustments for every device.

Build with accessibility in mind

Accessibility isn’t just a legal requirement in some countries it also helps you reach a wider audience. Add proper alt text to images, use clear heading structures, and ensure good contrast between text and background colours. A WordPress page builder with accessibility settings built in can make this much easier.

Don’t forget SEO basics

No matter how beautiful a site looks, it needs to be found. When using a WordPress page builder, make sure your pages use proper heading tags, avoid heavy loading scripts, and keep page structures clean. Good SEO habits combined with strong design will always give your website a better chance of being seen.

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Use case sample: Building a website for a Petting Zoo with a WordPress page builder

Building a website for a small business like a petting zoo comes with a unique mix of needs. It has to be warm and friendly, easy to navigate, and able to handle bookings, event updates, and photo galleries. Using a WordPress page builder gives you the flexibility to create a site that feels personal while still being functional. This use case shows how MaxiBlocks made it simple to design a charming, fully featured website without needing a developer.

Background context

A small web design studio led by a female designer was asked to create a new website for a children’s petting zoo. The zoo needed a site that was friendly, easy to navigate, and full of bright, welcoming imagery to attract local families. The studio had experience working with WordPress but wanted a faster, more flexible way to build the project without getting tied up in coding or complicated theme customisation. After reviewing a few options, they decided to use a WordPress page builder combined with MaxiBlocks to manage the design process.

User actions

The web designer started by setting up a fresh WordPress installation and choosing a clean, block-friendly starter theme. Using the WordPress page builder, she quickly mapped out the main pages: a home page, an attractions page, a ticket booking page, and a contact page. To speed up layout building, she pulled several ready-made patterns from MaxiBlocks, adjusting colours and typography to match the zoo’s branding. For mobile users, she made sure to fine-tune each layout using the builder’s responsive design settings, ensuring the website was just as easy to navigate on phones as on desktop.

Observations and results

Using a WordPress page builder made the design process much quicker than expected. The designer was able to build pages visually, adjusting elements on the fly without needing to jump between previews and coding windows. MaxiBlocks helped maintain a consistent design style across all the pages, which gave the site a polished, professional look. The zoo’s owners were thrilled with the result, especially how easy it was for them to update events and ticket information without needing to call in support every time.

Insights and performance notes

Working with a WordPress page builder combined with MaxiBlocks saved the studio significant time, both in the build phase and in post-launch adjustments. The ability to reuse design patterns and control styling site-wide meant updates were simple and fast. Mobile responsiveness also benefited from being handled early in the design flow rather than needing a separate mobile site later. Overall, using the right page builder tools helped deliver a more polished site on a tight budget without cutting corners on quality.

Take away for other users

If you’re working on small business websites especially for businesses like local attractions or community events, a WordPress page builder can speed up the entire project without sacrificing design quality. Adding a tool like MaxiBlocks makes the work even easier, giving you strong starting points and professional designs while keeping full creative control.

WordPress_website_design_render
MaxiBlocks template library

Future opportunities for WordPress page builders

One of the areas likely to grow in the coming years is sound-based navigation. While originally developed to help users with disabilities, audio navigation could easily become a mainstream feature across many websites. Using voice prompts, audio cues, and simple spoken commands, designers could make websites even easier to use for busy visitors who might be driving, multitasking, or prefer hands-free browsing. A WordPress page builder that supports audio integration will make it easier for web designers to build sites that are not only accessible but also more engaging for all users.

The use of AI in website design is also becoming more important. Already, simple help bots and chat tools are common, but future WordPress page builders might include smarter AI-driven assistants built into websites by default. Imagine a help bot that reads user behaviour and suggests content or navigation paths automatically. A page builder that makes it easy to add, customise, and control these AI tools would save designers time and offer a much better user experience without needing to hire separate developers.

Virtual and augmented reality are also starting to move beyond gaming and into mainstream web design. In the future, web designers might want to create more immersive experiences for certain industries like tourism, real estate, education, or entertainment. VR tours, 3D model views, and interactive AR elements could all become a standard part of building a modern website. WordPress page builders that prepare for this by offering simple ways to embed VR/AR features will give designers a major advantage as demand for richer digital experiences continues to grow.

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Final thoughts

Building WordPress websites today is more about flexibility and control than ever before. WordPress page builders have changed the way sites are designed, making it possible for web designers to create professional, responsive, and accessible layouts without the need for complex coding. Whether working on small projects or large, content-rich sites, using a WordPress page builder offers the creative freedom to shape pages and full sites exactly the way you want. As technology continues to evolve, tools that simplify the process while allowing for high-quality results are becoming essential for anyone working in web design.

MaxiBlocks fits into this new landscape by giving designers a complete set of resources to work with inside the WordPress page builder environment. With thousands of pre-built patterns, page templates, style cards, and icons, it speeds up the building process without limiting creativity. It blends perfectly with Gutenberg, extending what the native editor offers without making things more complicated. Whether you’re a freelancer, agency designer, or business owner, MaxiBlocks helps you move faster, design smarter, and create better websites using the familiar tools of WordPress.

FAQ’s on WordPress page builder

What are WordPress icons and why are they useful?

WordPress icons are small design elements that help highlight important parts of a page, such as calls to action or navigation features. They improve the visual flow of a site and make it easier for visitors to find key information quickly.

Where can I find a good WordPress icon library?

Many page builders include access to icon libraries, but MaxiBlocks stands out by offering over 14,000 icons and shapes ready to use. This large collection gives web designers plenty of options for every kind of project.

How should I use a WordPress icon in a page design?

Icons can be added to buttons, headings, feature lists, or anywhere a visual cue can make navigation easier. Using them thoughtfully helps guide visitors through your content without overwhelming the page with text.

What makes a WordPress page builder a better choice than just using a theme?

A WordPress page builder gives you more freedom to adjust layouts, styling, and structure without needing to change theme files. It means you can make a website that fits a brand’s needs exactly rather than being stuck with preset theme layouts.

How does MaxiBlocks help when building a WordPress website?

MaxiBlocks gives you a huge range of starting points with patterns and templates, helping you design faster without having to build every page from scratch. It keeps the creative process easy but still allows for complete customisation.

Can MaxiBlocks work with any WordPress site builder setup?

Yes, MaxiBlocks works with any site using the WordPress block editor, whether you’re starting a new project or improving an existing one. It fits neatly into your existing setup without needing to change how you already work.

Resources

Technical and coding

WebTNG
A helpful blog by a developer who shares insights and tutorials based on real-world experience. The goal is to give back after benefiting from others’ generosity online.

SolidWP
A company focused on WordPress security. They develop and sell trusted tools for improving site protection.

TechRadar
A well-known tech website offering buying advice, product reviews, and tutorials. Their mission is to help people understand and enjoy everyday technology.

SEO

Search Engine Journal
A respected source for SEO strategies, industry news, and expert insights into search engine marketing.

WordPress

Why WordPress?
WordPress is an ideal platform for creative freedom. It empowers both beginners and professionals to create sites that showcase their work. Artists and creatives use WordPress to build a strong online presence that goes beyond physical galleries.

This description is shared by Ultahost, a top-rated WordPress hosting provider offering services suited to creatives and businesses alike.

Learning WordPress

WordPress.org tutorials
Explore free lessons for beginners and advanced users at WordPress.org. A great place to start learning how to build your site from scratch.

Darrel Wilson on YouTube
Darrel teaches users how to make WordPress websites without needing coding knowledge. His videos focus on drag-and-drop builders and beginner-friendly design.

Jamie WP YouTube channel
Jamie creates WordPress tutorials and plugin development videos. He also offers premium courses for deeper learning, available through his website.

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