21 things you can charge money for in WordPress website development service
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Updated 15th May 2025
Monetising WordPress development services
What you can offer and charge for as a WordPress professional
WordPress development includes a wide range of services that can be monetised, each with its own value and pricing structure. Whether you’re a freelancer, agency, or part of an in-house team, knowing what you can offer and how to price it effectively is key to building a sustainable business. Here’s a breakdown of core services and how they can be turned into income-generating opportunities.
Custom WordPress theme design
Designing a custom WordPress theme from the ground up provides clients with a unique and tailored solution. This service involves collaborating closely with the client to understand their goals, developing wireframes or mock-ups, and coding a theme that reflects their brand and functions exactly as needed. Pricing for custom themes often depends on the scope, design complexity, number of page templates, and interactive elements. It’s a high-value service because it delivers originality and complete control over the site’s appearance and functionality.
WordPress theme customisation
For clients using an existing theme, customisation services offer a more affordable way to personalise their site. This might include adjusting layouts, updating colour schemes, changing fonts, or adding branded elements. Theme customisation works within the theme’s framework, which can reduce development time, but it still requires a solid understanding of CSS, PHP, and sometimes JavaScript. Pricing varies depending on the level of changes, with simple adjustments being relatively low-cost and more advanced modifications costing more.
Plugin installation and configuration
Setting up plugins is a common and essential service, especially for clients who need new features added to their website without custom development. This service includes identifying appropriate plugins, installing them, and configuring settings to ensure proper integration with the rest of the site. It may also involve troubleshooting conflicts with themes or other plugins. Pricing is usually based on the number of plugins and the complexity of setup, with bundled packages often offered for popular plugin combinations like SEO, caching, and security.
Custom plugin development
Some clients require functionality that existing plugins can’t offer. In these cases, custom plugin development becomes a valuable service. This includes writing the plugin code from scratch, testing it with the existing site, and ensuring long-term compatibility with future WordPress updates. Custom plugin development is typically priced based on the feature set, complexity, and time involved. It often commands a premium due to the highly technical nature and the bespoke value it brings to a site.
Website optimisation for performance
Performance optimisation is a service that directly affects user experience and SEO rankings. This can involve a wide range of improvements, such as configuring caching plugins, compressing images, reducing code bloat, and improving server response times. Each optimisation task addresses different aspects of site speed and efficiency, and the cost is usually based on the number of tasks and the current state of the website. Some developers offer speed audits followed by implementation work, allowing clients to see measurable improvements in site performance.
Monetisable WordPress services for ongoing business growth
Key offerings to build recurring revenue and long-term client value
Beyond design and development, many WordPress services provide opportunities for ongoing income through setup, optimisation, and support. These services help clients build stronger websites, and they allow developers to offer comprehensive solutions that extend well beyond the launch phase.
E-commerce integration with WordPress
Adding e-commerce functionality to a WordPress site is a valuable service, especially with platforms like WooCommerce. This includes setting up product pages, configuring payment gateways, managing shipping settings, and ensuring a seamless checkout experience. Pricing varies depending on the number of products, complexity of shipping rules, tax setup, and any custom functionality such as product filtering or customer accounts. E-commerce integration is often priced higher due to the level of detail and testing involved.
SEO services to increase visibility
Search engine optimisation remains a vital service for any business wanting to grow online traffic. SEO work includes on-page tasks like content optimisation and meta tag updates, as well as technical SEO such as site structure improvements, mobile-friendliness, and speed enhancements. Keyword research, competitor analysis, and regular performance tracking may also be part of the package. SEO can be offered as a one-off service or an ongoing monthly plan, with pricing based on the depth and frequency of work.
Content creation and ongoing management
Engaging, relevant content is crucial for both user experience and SEO. Content services might include writing new blog posts, creating landing page copy, producing graphics or video content, and managing updates. Many clients also need content formatted and published directly into their CMS, with internal links, alt text, and SEO tags properly applied. Pricing depends on volume, content type, and whether the work is ongoing or project-based. Offering content packages can help clients keep their sites fresh and current.
Website maintenance and updates
Maintenance is essential for keeping a WordPress site functional, secure, and compatible with the latest updates. This includes routine updates to the core software, themes, and plugins, as well as backups, performance monitoring, and security checks. Many developers offer this as a monthly or quarterly plan, providing peace of mind to clients who prefer not to manage it themselves. Maintenance plans are an excellent way to build recurring revenue and support long-term client relationships.
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Expanding your WordPress service offerings for advanced functionality and security
High-value services that improve performance, protection, and user experience
In addition to design, development, and content, WordPress professionals can offer a wide range of technical services that address site security, performance, migration, and content structure. These services often require deeper expertise and can be priced accordingly, offering excellent value to both the developer and the client.
Security enhancements to protect the site
Enhancing website security is essential for protecting user data, site integrity, and search engine reputation. This service typically includes setting up security plugins, configuring firewalls, enabling two-factor authentication, and performing regular malware scans. More advanced services may involve hardening the server environment or implementing a custom security strategy. Costs depend on the depth of protection and how often the site is monitored and scanned.
Performance monitoring and ongoing analysis
Keeping a site running smoothly over time requires continuous performance tracking. Performance monitoring involves measuring metrics such as load times, time to first byte (TTFB), and uptime. Regular analysis helps spot trends, uncover hidden issues, and keep the site optimised. Pricing for this service is based on the frequency of checks, reporting detail, and whether performance improvements are included in the package.
Website migration for seamless transitions
Migrating a WordPress website to a new host or domain requires technical precision to avoid downtime, broken links, or data loss. This process includes transferring files, migrating databases, and reconfiguring settings in the new environment. It also involves thorough testing to confirm everything works correctly after the move. Migration services are typically priced based on the size of the site, hosting platform differences, and any additional setup or troubleshooting required.
Custom post type development for structured content
Custom post types allow WordPress to handle more than just blog posts and standard pages. They’re ideal for websites that require specific content types like portfolios, case studies, testimonials, events, or products. Setting up these post types includes creating templates, assigning custom fields, and integrating them into the site’s theme and admin dashboard. Costs are based on the number of post types, their complexity, and how they interact with other site elements.
Multilingual site setup for global reach
Setting up a multilingual WordPress website is a complex process that involves configuring plugins (such as WPML or Polylang), organising translated content, and ensuring proper navigation and SEO support across languages. This service includes managing translation workflows and making sure the user experience remains consistent across all language versions. Pricing reflects the number of languages, volume of content, and the intricacy of the language-switching features required.
Additional monetizable WordPress services for usability, mobile readiness, and data protection
Enhancing inclusivity, responsiveness, and reliability for modern websites
As client expectations grow and website standards evolve, offering services that improve accessibility, mobile experience, and data safety has become essential. These services not only add value for clients but also create new revenue opportunities for WordPress developers and agencies.
Accessibility improvements for inclusive design
Improving accessibility ensures that a website can be used by individuals with disabilities. This includes ensuring screen reader compatibility, adding alt text to images, optimising colour contrast, and enabling full keyboard navigation. Enhancements may also involve reviewing code structure to meet standards such as WCAG. Pricing is based on the depth of the accessibility audit, the complexity of the site, and the scope of changes required to meet compliance goals.
Mobile optimisation for a better user experience
With mobile traffic now exceeding desktop in many industries, ensuring that a website performs well on smartphones and tablets is crucial. Mobile optimisation services involve adjusting layouts, resizing text and images, refining touch interactions, and testing across multiple devices and screen sizes. The cost of this service depends on how responsive the existing design is, the extent of required changes, and the number of devices tested during the process.
Backup solutions for data security and recovery
Implementing reliable backup solutions protects a website against data loss due to server errors, hacking, or user mistakes. This service includes configuring automated backups, setting backup frequency, choosing secure storage locations (such as cloud or off-site servers), and providing restore support if needed. Pricing is generally based on backup frequency, storage volume, and whether the service includes monitoring and recovery assistance.
These services not only help improve the quality and security of a client’s website but also serve as ongoing opportunities for maintenance packages or recurring service plans.
Build like a pro
High-value WordPress services that support strategy, engagement, and client empowerment
Monetising analytics, integrations, and client education
In addition to technical development and design, WordPress professionals can offer a range of services that help clients understand their audience, improve user engagement, and confidently manage their websites. These services enhance a site’s effectiveness while creating additional income streams through setup, strategy, and training.
Analytics setup and reporting for data-driven decisions
Setting up tools like Google Analytics or alternative platforms helps clients track website traffic, user behaviour, conversions, and content performance. This service includes configuring tracking codes, setting up goals or events, and creating custom dashboards or reports. Pricing varies based on the tools used (e.g. GA4, Tag Manager, Hotjar), the complexity of the reporting, and whether monthly performance reviews are included.
Social media integration for broader engagement
Connecting a website with social platforms enhances content sharing and improves user engagement. This service includes adding share buttons, embedding social media feeds, integrating social login options, or automating content sharing. The cost is usually based on the number of platforms involved and the level of integration required ranging from simple button placement to API-level customisation.
Form creation and management for user interaction
Forms are essential for collecting user data, generating leads, or processing registrations. This service includes building and styling forms, configuring notifications, handling spam protection, and managing submissions. More complex forms may involve conditional logic, file uploads, or third-party integrations (like CRMs or email platforms). Pricing depends on the number of forms, their complexity, and any ongoing management or troubleshooting required.
Consultation and training to empower clients
Consultation and training services help clients understand and manage their WordPress sites more confidently. Offerings may include one-on-one sessions, group training, screen-sharing walkthroughs, or custom documentation. Topics often cover content editing, plugin usage, performance tips, and general troubleshooting. Pricing is based on session length, materials provided, and whether the service is one-off or part of a broader support plan.
These services not only support client success but also build trust and create opportunities for long-term collaboration and recurring work.
Final thoughts and key takeaways
Understanding the full range of WordPress services available is essential for setting clear expectations and pricing, whether you’re building a website for clients or managing your own. From custom theme design to ongoing maintenance, each service provides unique value and allows you to address specific needs effectively. Offering a variety of services enables you to cater to diverse requirements, which can help you grow a successful WordPress development business.
If you’re looking to simplify the design process without compromising on functionality, MaxiBlocks provides an ideal solution. With its powerful features and customisation options, you can easily create a professional, responsive website that meets your needs. Take advantage of MaxiBlocks and start building a more dynamic, user-friendly website today.
How to plan and optimise your WordPress website from design to performance
Understanding the WordPress website design cost is an essential first step before you hire a WordPress designer. Ongoing WordPress support and maintenance services can ensure your site remains secure and up to date. Whether you are working with a WordPress web design company, a creative WordPress web design studio or a full-service WordPress web design agency, selecting the best WordPress design approach for your business is key.
Explore professional WordPress design services and compare options for the best website hosting for WordPress to optimise performance. Enhance your site further with the right WordPress plugins and stay informed with the WordPress website designer guide. To maximise visibility, focus on optimising WordPress SEO and measure results using Google Analytics for WordPress. For a comprehensive approach, consider the steps for optimising WordPress from the ground up.
Discover tools and layouts used by the best web designers
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FAQs – WordPress website development service
What is a WordPress website development service?
A WordPress website development service involves designing, building, and launching websites using the WordPress platform. It includes everything from layout design and theme selection to custom functionality, content setup and launch support.
What is included in WordPress website development?
Development services usually include planning, design, theme or custom development, plugin installation, SEO basics, mobile responsiveness, testing, and deployment. Some services also include training and post-launch support.
How is WordPress development different from other website platforms?
WordPress is an open-source, highly customisable platform with thousands of plugins and themes. It offers flexibility, ease of use, and is well-suited for a wide range of websites, from simple blogs to complex e-commerce platforms.
Can I request a fully custom WordPress website?
Yes, many WordPress development services offer custom design and development tailored to your brand, goals, and functional needs. This includes bespoke themes and specialised plugin functionality.
How long does it take to develop a WordPress website?
Timelines vary based on complexity. A simple site may take 2–4 weeks, while custom or large-scale projects can take several months, including planning and testing.
Do WordPress development services include content creation?
Some services offer content writing, image sourcing and multimedia integration. Others may require you to provide all content before or during the build process.
Is e-commerce included in WordPress development services?
Yes, many developers offer WooCommerce integration to create fully functional online shops with product listings, payment gateways and customer account management.
Will my website be mobile-friendly?
Yes, responsive design is a standard feature in most modern WordPress development services, ensuring your website works well on desktops, tablets and mobile devices.
Do development services include SEO?
Basic SEO features such as optimised URLs, meta tags, and sitemap generation are often included. For advanced SEO strategy, you may need to hire a separate SEO specialist or agency.
Can I manage my site after development is complete?
Yes, one of the key benefits of WordPress is its user-friendly dashboard, allowing you to update content, add pages and make changes without needing coding skills.
Will the development service include training?
Many providers offer tutorials, documentation, or training sessions to help you understand how to use and manage your new WordPress website.
What if I need changes after the website goes live?
Most developers offer post-launch support or maintenance plans to help with updates, fixes, or additional features after your site is live.
How much does WordPress website development cost?
Costs vary depending on the project. Basic websites can start at £500–£1,000, while more complex or custom-built websites may cost £2,000–£10,000 or more.
Do I need to provide hosting and a domain?
Most development services expect you to provide a domain and hosting, although some offer packages that include both or can guide you in setting them up.
Can I use a pre-made theme in development?
Yes, using a pre-made theme can reduce cost and time. Your developer can still customise it to match your brand and business needs.
What types of websites can be built with WordPress?
WordPress is suitable for business websites, blogs, e-commerce shops, membership sites, portfolios, booking platforms, and more.
Does WordPress development include website security?
Basic security setup is often included, such as SSL configuration, firewall installation and security plugins. Ongoing protection usually falls under a maintenance plan.
What happens if my site has issues after launch?
Most services offer a support window or warranty period after launch to address any unexpected bugs or technical issues.
Can I migrate an existing site to WordPress?
Yes, many WordPress development services include migration from other platforms like Wix, Squarespace or Joomla, often without losing data or SEO rankings.
What should I look for in a WordPress development service?
Check for relevant experience, a strong portfolio, clear communication, transparent pricing, good client reviews, and a process that includes planning, design, development and support.
WordPress itself
Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.
WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.
WordPress Theme Directory
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.
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Kyra Pieterse
Author
Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.
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