Choosing the best WordPress block theme: 10 key considerations
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Building a website with WordPress has never been more exciting, especially with the power and flexibility of block themes. Whether you’re a blogger, a business owner, or a creative professional, selecting the right block theme can make a significant difference in your site’s performance, design, and ease of use. In this post, we’ll explore 10 key considerations with deep insights, real-life use cases, and practical design tips to guide your decision.
Before we dive in, if you’re looking for a free, modern, and easy-to-use block theme, MaxiBlocks Go is a fantastic place to start. It’s beginner-friendly, fully compatible with the block editor, and packed with powerful design options making it one of the best free block themes available today.
1. Purpose and niche fit
What it means
Your website’s purpose and the niche it serves should dictate the features and style of your theme. A theme tailored for a photography portfolio will emphasise large images and minimal text, whereas a blog might require enhanced readability and a focus on content presentation.
Use case
A food blogger needs a theme that highlights vibrant imagery and easy-to-read recipes. Conversely, a tech review site may prioritise structured content areas, review sections, and a sidebar for related posts.
Design tips
- Match visuals with content by choosing a theme that suits your industry or topic
- Sketch a wireframe to plan your ideal layout
- Use demo previews to assess fit before committing
Try this
MaxiBlocks Go includes a wide variety of starter designs for different niches from personal blogs to creative portfolios so you can easily adapt it to your site’s purpose

2. Responsiveness (mobile-friendly)
What it means
With more users browsing on mobile devices, a responsive theme ensures your site looks and works well on desktops, tablets, and smartphones.
Use case
An online shop relying on quick browsing and checkout needs a mobile-first design to improve conversions on all devices.
Design tips
- Start with a mobile-first approach in mind
- Simplify menus and keep clickable areas finger-friendly
- Test your site on multiple screen sizes to ensure smooth UX
Try this
MaxiBlocks Go is fully responsive and automatically adjusts layouts for mobile devices, giving your visitors a seamless experience everywhere.
3. Speed and performance
What it means
A fast-loading theme improves user experience and supports higher search rankings. Lightweight themes avoid bloated scripts and excessive features.
Use case
A news website publishing multiple posts daily benefits from a quick, efficient theme that can handle high volumes of content.
Design tips
- Choose themes with clean, minimal code
- Optimise images and use lazy loading where possible
- Test site speed using tools like GTmetrix or PageSpeed Insights
Try this
MaxiBlocks Go is built with performance in mind. It uses lightweight code and minimal dependencies, making it a great choice if you value speed.
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4. Customisation options
What it means
Themes with flexible customisation options allow you to change colours, fonts, layouts, and more without needing code.
Use case
A design studio may need custom fonts, brand colours, and unique page layouts to reflect its creative identity.
Design tips
- Use the WordPress customiser for live previews
- Set a clear brand guide before editing styles
- Start with pre-built block patterns and tailor them to your needs
Try this
MaxiBlocks Go includes a built-in design panel that lets you easily adjust fonts, spacing, and colour schemes no plugins or coding required.
5. Page builder compatibility
What it means
Even though block themes are designed for Gutenberg, some users prefer using builders like Elementor or Beaver Builder. Your theme should work seamlessly with your preferred tools.
Use case
A marketing freelancer may want to use Elementor for landing pages while keeping the rest of the site simple with Gutenberg.
Design tips
- Confirm that the theme supports your builder
- Use modular layouts that are easy to rearrange
- Read reviews about builder compatibility before installing
Try this
MaxiBlocks Go is designed to work perfectly with the WordPress block editor (Gutenberg) and includes drag-and-drop layout flexibility out of the box.

6. SEO-friendliness
What it means
SEO-friendly themes use clean code, proper heading structure, and schema markup to help your content rank better on search engines.
Use case
A content-heavy blog relies on strong SEO to bring in organic traffic and boost visibility.
Design tips
- Use semantic HTML and accessible heading structures
- Combine your theme with SEO plugins like Yoast or Rank Math
- Keep your layout clean and structured for crawlers and readers
Try this
MaxiBlocks Go uses SEO-friendly markup and supports structured data, making it easier for search engines to understand and index your content.
7. Plugin compatibility
What it means
A good theme should work well with essential WordPress plugins like WooCommerce, SEO tools, and form builders without breaking your design or slowing your site.
Use case
An e-commerce site needs seamless WooCommerce integration to ensure the shop, cart, and checkout all function and look polished.
Design tips
- Check theme documentation for confirmed plugin support
- Test plugins on a staging site first
- Avoid overlapping features between theme and plugins to reduce conflict
Try this
MaxiBlocks Go is built to support popular plugins, including WooCommerce, Contact Form 7, and SEO tools so you’re ready for any use case.
Build like a pro
8. Support and updates
What it means
Reliable support and regular updates keep your theme secure, bug-free, and compatible with the latest version of WordPress.
Use case
A business website that can’t afford downtime or display issues should choose a theme backed by active developers.
Design tips
- Check update history and frequency
- Use a child theme to safely update without losing changes
- Look for themes with documentation, video tutorials, and community forums
Try this
MaxiBlocks Go is updated regularly and has a supportive community and detailed tutorials great for both beginners and pros.
9. Ratings and reviews
What it means
User feedback offers honest insight into the theme’s real-world performance, issues, and developer responsiveness.
Use case
Before installing a theme for a niche blog, check user reviews for clues about bugs, mobile behaviour, or support experiences.
Design tips
- Read both high and low ratings for balance
- Look for common complaints or recurring praise
- Watch demo videos or tutorials from real users if available
Try this
MaxiBlocks Go has received positive feedback for its simplicity, performance, and visual polish especially for a free theme.

10. Demo content and documentation
What it means
Themes that offer demo content and clear setup guides help you get started faster and more confidently.
Use case
A beginner building their first website can import a full demo and simply swap out the content to go live quickly.
Design tips
- Import demo layouts as a starting point
- Follow documentation step by step
- Use knowledge base articles or video tutorials to explore deeper features
Try this
MaxiBlocks Go provides access to growing template and block libraries, plus detailed guides to help you build your site quickly no guesswork needed.
Conclusion: your path ahead
Choosing the right WordPress block theme is about more than appearance it’s about creating a solid, flexible foundation for your website’s success. A well-chosen theme improves your speed, accessibility, SEO, and user experience.
If you’re looking for a powerful and free block theme to start with, try MaxiBlocks Go. It offers the perfect mix of design flexibility, speed, and full-site editing capabilities without overwhelming you with complexity.
Next steps
- Try a few top-rated block themes and preview their demos
- Use the tips above to guide your selection and design
- Start building with purpose and confidence
Your perfect WordPress site begins with the right theme. MaxiBlocks Go is a great way to get there.
WordPress themes for every style and project
Find beautiful WordPress themes for portfolios, businesses, blogs, and online stores.
FAQs – Best WordPress block theme
What is a WordPress block theme?
A block theme is a modern type of WordPress theme designed to work with the block editor (Gutenberg). It allows you to create and customise entire layouts including headers, footers, and pages using visual blocks, without writing any code.
How is a block theme different from a classic theme?
Block themes offer full site editing capabilities, meaning you can design every part of your site visually. Classic themes typically require custom code or a page builder plugin for deeper layout control. Block themes give you more freedom inside the WordPress editor.
Is a block theme good for beginners?
Yes, block themes are built with ease of use in mind. If you’re new to WordPress, a theme like MaxiBlocks Go is a great place to start. It provides pre-designed patterns and full control without needing to touch code.
Can I still use plugins with a block theme?
Definitely. Block themes are built to support most popular WordPress plugins including WooCommerce, SEO tools, contact forms, and more. MaxiBlocks Go, for example, is tested with a wide range of common plugins.
Will switching to a block theme affect my existing site?
Your content will stay intact, but your layout may change depending on how your previous theme was styled. If your site used a classic theme or page builder, you may need to rebuild parts of your layout using blocks. Testing in a staging environment is recommended.
Can I customise everything with a block theme?
Yes. Block themes are highly customisable. You can edit fonts, colours, spacing, templates, headers, and footers right from the WordPress editor. MaxiBlocks Go even includes built-in design controls to make this easier.
Do block themes work well on mobile devices?
They do. Most block themes are built to be fully responsive, so your site looks great on smartphones and tablets. MaxiBlocks Go is mobile-optimised and ensures smooth user experience on all screen sizes.
Are block themes fast?
Yes. Because block themes often use fewer external scripts and plugins than traditional themes, they tend to load faster. MaxiBlocks Go is built for performance and prioritises speed alongside flexibility.
Do I need to pay for a block theme?
Not at all. Many excellent block themes are completely free. MaxiBlocks Go is a free theme that includes design templates, block patterns, and full site editing support right out of the box.
How do I get started with MaxiBlocks Go?
Go to your WordPress dashboard, click Appearance, then Themes, and select Add New. Search for MaxiBlocks Go, install and activate it. You can then start designing your site using ready-made blocks and templates directly in the editor.
WordPress itself
Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.
WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.
WordPress Theme Directory
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.
maxiblocks.com/go/help-desk
maxiblocks.com/pro-library
www.youtube.com/@maxiblocks
twitter.com/maxiblocks
linkedin.com/company/maxi-blocks
github.com/orgs/maxi-blocks
wordpress.org/plugins/maxi-blocks

Kyra Pieterse
Author
Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.
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