How to use and customise a MaxiBlocks about page template
An “About Us” page is essential for any website, allowing you to build trust and showcase your business’s values. Whether you’re running a WordPress website or any other type of site, an About page is where visitors come to learn more about you. Using MaxiBlocks, you can easily create and customise an About page template that suits your needs and reflects your brand. Here’s a guide on how to do it, including instructions on personalisation and examples for each section.
Why you should have an about page
Every website, from personal blogs to corporate WordPress websites, benefits from having an About page. It’s where you can explain your mission, introduce your team, and share what makes your brand unique. A well-crafted About page builds credibility and helps foster a relationship with your audience.
Without an About page, your site might feel impersonal. Whether you’re a WordPress website designer or a small business owner, this is your opportunity to show who’s behind the brand and give potential customers a reason to trust you.
Types of websites that benefit from an about page
Any type of site can make great use of an About page, but it’s particularly useful for the following:
- Small business websites: Having a strong About page is crucial for introducing your company, sharing your values, and building trust with potential clients. It’s also a great spot to highlight your responsive WordPress design.
- Blogs: Bloggers can share their personal journey or the story behind their blog, making readers feel more connected to the content.
- E-commerce stores: Trust is essential for online shopping. Your About page helps reassure customers by showing the people behind the business and can drive conversions, similar to the trust signals created by using WordPress patterns page templates.
- Portfolio sites: For designers, artists, and developers, this page lets you explain your background and approach. You can even add images from your WordPress pattern library to make it visually engaging.
Customising your about page template in MaxiBlocks
MaxiBlocks provides a beautifully designed About page template, which can be fully customised to suit any site’s needs. Let’s break down the sections and how you can tailor them.
1. Header section
This section starts with a clean title and breadcrumb navigation. You can replace the title to better match your site’s tone or add a background image that reflects your brand’s personality. If you’re using a WordPress Full Site Editing theme, you can modify this header further using Full Site Editing (FSE).
2. Main section (hero)
The main section contains a large, bold quote with three accompanying images. You can customise this to reflect your company’s mission or swap the images for something that aligns with your products or services. If you’re new to building sites, check out our WordPress block theme tutorial for more guidance.
3. Call to action section
This part of the template includes a motivational quote and a “Get started!” button. You can personalise this to lead visitors to a key page on your site, such as your WordPress templates or services. If you’re running a business, the button could lead to your pricing page, perhaps linking to a post about the cost to design a website on WordPress.
4. Process section
This section shows your process in four stages, represented by icons. You can easily customise the text and icons to reflect your unique workflow. For example, a web designer might highlight the stages of design and development, while an e-commerce store could emphasise product creation. Using Gutenberg blocks makes updating these sections simple.
5. Team section
The template features a team section with two profile images, perfect for introducing your key team members. Add more profiles or change the images to make it reflect your brand. If you’re a consultant or freelancer, consider showing off past clients or collaborators, and be sure to include a link to your WordPress icon library for custom icons.
6. Logo section
Beneath the team section, you’ll find a row of company logos. This section is ideal for displaying partner logos or key clients. If you’re running a small business, using this space to show trusted partners or media mentions can boost credibility. Don’t have logos yet? You can remove this section or add something else, like links to recent Maxi Blocks pattern templates.
7. Gallery section
The gallery is a visual treat, with a grid of lifestyle images. Customise this by adding your own photos or product shots. Photographers or designers might find this section especially useful, and you can easily integrate it with block compatible themes and plugins.
8. Blog section
This section previews three recent blog posts, which you can easily update with your own content. If you’re using WordPress block templates, this area is perfect for showing off your latest articles, tutorials, or news.
9. Footer section
The footer contains your contact details and a strong call to action. Customise this to include your social media, office locations, or even a signup form. If you’re looking for inspiration on how to set up navigation, explore WordPress navigation menus for tips.
Examples of what you can include in your about page
- Mission statement: Explain the purpose behind your business or blog. A strong mission statement adds authenticity and helps visitors connect with your site’s ethos.
- Team bios: Introduce the key people behind your business. Photos, bios, and links to LinkedIn can help build trust and make your brand more relatable.
- Customer testimonials: Social proof is essential for building credibility. Including testimonials from happy clients can drive conversions, similar to adding WordPress block themes to show off your designs.
- Photos: Visual content is a great way to keep visitors engaged. Add behind-the-scenes photos or examples of your work.
- Portfolio: Showcase some of your top projects or collaborations. A portfolio gallery can be a great addition for designers, freelancers, and agencies.
Final thought
An About page is an essential part of your website. Whether you’re creating a WordPress website design for a small business, blog, or portfolio, MaxiBlocks provides the tools to customise it exactly how you want. By following the guide above, you can build an About page that not only looks great but also connects with your audience. If you’re just getting started with WordPress or using free WordPress themes, MaxiBlocks has everything you need to create a professional, responsive About page in no time.
