10 must-try WordPress block patterns for your site
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Updated 04 January 2025
Key takeaways
Design efficiency: Using WordPress block patterns makes building your website faster and easier without needing to know any code.
MaxiBlocks advantage: MaxiBlocks provides a wide range of block patterns that you can customise to fit your needs.
Top 10 patterns: Choose from hero sections, testimonials, service grids, and other popular patterns to make your site both functional and attractive.
Customization tips: Make the patterns your own by changing colours, fonts, and images to match your brand.
SEO benefits: When you use block patterns correctly, your website can perform better and keep visitors engaged.
WordPress block patterns
WordPress block patterns have improved how WordPress sites are designed and managed. Block patterns were introduced in August 2020 with the release of WordPress 5.5 “Eckstine.” With these patterns web designers could now create interesting layouts more quickly and easily, without the need for coding. This guide explains what WordPress block patterns are, how to use them and introduces ten practical block patterns that can be applied to a WordPress site. These patterns are ideal for improving a site’s appearance and functionality, with MaxiBlocks providing a straightforward way to get started.
What are WordPress block patterns?
WordPress block patterns are pre-designed layouts made up of multiple blocks. They differ from individual blocks and reusable blocks by providing a complete design that can be inserted into pages or posts with a single click. This makes them incredibly useful for creating consistent, attractive designs across any site. Using block patterns can save designers time and effort, making the design process smoother and more efficient.
Why use MaxiBlocks
MaxiBlocks is an excellent choice for website designers looking to speed up their workflow, thanks to its extensive library of WordPress block patterns. The collection includes a wide range of pre-designed layouts for everything from headers and footers to feature sections and call-to-action blocks. This variety makes it easy to find patterns that suit different website styles and purposes. Instead of building sections from scratch, designers can simply select, customise, and arrange the blocks to fit their brand. The growing library ensures there is always fresh inspiration available, making MaxiBlocks a valuable resource for anyone aiming to create polished, professional websites.
How to add and use block patterns in WordPress
To add and use block patterns in WordPress, web creators can start by accessing the block pattern library within the WordPress editor. One can find a variety of patterns to suit different needs. If more options are needed, using a WordPress website page builder like MaxiBlocks can be useful. Once a pattern has been chosen, it can be inserted into a page or post and customised to fit the design. Colours, fonts, and images within the pattern can be adjusted to create a unique look for the site.
Top 10 must-try WordPress block patterns
1. Hero section with call-to-action
The hero section with a call-to-action is perfect for grabbing visitors’ attention as soon as they land on the site. This pattern typically includes a full-width background image, overlay text, and a prominent button. This may be used to highlight important information or encourage users to take a specific action. After inserting the pattern, the designer can update the text, button, and background to match the branding.
The hero section can also be an ideal place to showcase an upcoming event, product launch, or deliver a key announcement. By using a combination of engaging headlines and relevant visuals, the section can create excitement and guide visitors toward the next step, whether it’s signing up, exploring more content, or making a purchase. Incorporating subtle animations or transitions can also add an extra layer of appeal without overwhelming the design. With the flexibility offered by block patterns, the hero section can be easily adjusted as campaigns and promotions evolve.
Design tip: Use high-quality, visually appealing background images and compelling text. This design tip will make the hero section more engaging.
2. Testimonials slider
The testimonials slider is ideal for showcasing client feedback and building trust with the audience. This pattern features a carousel of client testimonials, complete with text and images. It helps add social proof to any site, making it more credible.
A well-designed testimonials slider can also be used to highlight success stories or case studies, showing real-world examples of how a product or service has made a difference. Including client names, job titles, or company logos can add authenticity and make the feedback more relatable. To keep the content engaging, varying the length and style of testimonials can help maintain visitor interest as they scroll through the carousel. By updating the testimonials regularly, the site can stay fresh and continue reinforcing its credibility.
Design tip: Include photos of clients along with their testimonials to add a personal touch.
3. Services or feature grid
In WordPress block patterns, the services grid is a versatile pattern that displays services or features in a clean, organised layout. Each service or feature is presented in a grid format with icons and text, making it easy for visitors to understand what is offered. The icons and text can be customised to suit specific needs, using this pattern to clearly communicate available offerings.
These patterns typically include pre-designed layouts that can be dragged and dropped into place, allowing website designers to focus on content rather than structure. Many services grids also offer responsive design options, ensuring that the layout adapts across different devices. By using WordPress block patterns, it becomes easier to maintain consistency in design while describing key services or features in a way that is both professional and well-organised. This makes them particularly useful for small businesses, agencies, or freelancers who want to highlight their offerings.
Design tip: Use consistent and visually appealing icons to represent each service, and keep the descriptions concise and clear.
4. Image gallery with lightbox
An image gallery with a lightbox is perfect for showcasing photos in a stylish and interactive way. This pattern displays images in a grid, and clicking on any image opens it in a larger view, thanks to the lightbox functionality. It is a useful feature for photographers, artists, or anyone who wants to highlight visual content.
This WordPress block pattern is a simple way to showcase visuals. When clicked, the image opens in a larger view, keeping visitors on the page. It works well for portfolios, galleries, or product highlights where high-quality images make an impact. Many patterns include space for captions or short descriptions, adding context if needed. With options to adjust styles and overlay backgrounds, it keeps things clean and interactive without overcomplicating the design.
Design tip: Ensure the images are high-resolution and well-composed to create a professional and engaging gallery.
5. Pricing table
The pricing table pattern helps present pricing plans or packages in an easy-to-read format. It typically includes columns for different plans, with details about features and prices. This makes it simple for potential customers to compare options and choose the best one. The columns and text can be customised to reflect specific offerings.
Pricing table patterns often include highlighted columns to showcase the most popular or recommended plan, making it easier to draw attention to key packages. Some versions also feature call-to-action buttons within each column, encouraging visitors to take the next step directly. With adjustable layouts and design options, pricing tables can be styled to match the overall look of a website while keeping the information clear and organised. This makes them particularly useful for service-based businesses, subscription models, and product comparisons.
Design tip: Highlight the most popular or recommended plan to guide visitors towards a particular option, and use contrasting colours to differentiate between plans.
6. Team members section
Showcasing a team can add a personal touch to a site. The team members section pattern includes photos and bios for team members, with options for adding social media links. This pattern is ideal for businesses that want to highlight the people behind the scenes. Add team members’ details and photos to personalise this section.
In addition to photos and bios, many team member sections offer customisable layouts, such as grid or list views, to fit different design styles. Some patterns also include space for team achievements or project highlights, giving visitors more insight into individual contributions. By featuring interactive elements like clickable links or hover animations, the section can feel more engaging while keeping a clean and organised look.
Design tip: Use professional photos and include brief but engaging bios that highlight each team member’s expertise and role.
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7. Blog posts grid
The blog posts grid pattern is an excellent for displaying recent blog posts in a visually appealing layout. Each post is presented with an image, title, and excerpt, making it easy for visitors to find and read news. This WordPress block pattern helps keep the blog section organised and engaging.
Many blog post grid patterns also offer filtering and sorting options, allowing visitors to browse posts by categories or tags. Some versions include hover effects or animations to highlight posts when interacted with, adding a subtle visual effect. With flexible design settings, such as adjustable grid sizes and column layouts, this pattern can fit easily into any website style, making it a simple addition for sharing regular content and updates.
Design tip: Use eye-catching images and compelling excerpts to draw readers in, and make sure the grid layout is clean and easy to navigate.
8. Contact form with map
Including a contact form with a map is a great way to provide visitors with an easy way to get in touch while also displaying a location. This pattern combines a contact form with an embedded Google Map. It’s useful for businesses with physical locations. Customise the form fields and map location to match specific details.
Some contact form and map patterns also offer additional features, such as clickable phone numbers, business hours, or links to social media pages, making it easier for visitors to find key information in one place. Custom styling options, including map colour schemes and form layouts, help ensure the section blends well with the overall website design. This pattern is particularly beneficial for service-based businesses and retail stores that want to make it simple for potential customers to get directions or ask questions.
Design tip: Ensure the contact form is simple and straightforward, asking only for essential information to make it user-friendly.
9. Feature list with icons
A feature list with icons is perfect for highlighting the benefits or key points of products or services. This pattern uses icons and text to make the information easy to scan and understand. It’s a versatile pattern that can be used on any page to draw attention to important features.
Many feature list patterns include flexible layout options, such as single or multi-column designs, allowing website designers to organise content in a way that fits their needs. Some also offer colour and font customisations to ensure the design matches the website’s branding. By pairing concise descriptions with visually engaging icons, this pattern helps present information in a way that holds attention and encourages visitors to explore more.
Design tip: Use clear and recognisable icons, and keep the text brief and to the point to maintain clarity and impact.
10. Newsletter signup section
Encouraging visitors to sign up for a newsletter is easier with a dedicated signup section. This pattern includes a form for collecting email addresses and often integrates with email marketing services. t can be used to grow a mailing list and keep visitors engaged with updates.
Many signup section WordPress block patterns offer customisation options, such as editable headings, background images, and call-to-action buttons. Some also feature built-in success messages or redirect options, making the signup process more user-friendly. By placing this section in positions, such as in the footer or after blog posts, it becomes a tool for building a stronger connection with the audience.
Design tip: Offer an incentive for signing up, such as a discount or free resource, and make the signup process quick and simple.
Tips for customising block patterns
To make the most of WordPress block patterns, they can be personalised to match a specific brand. Colours, fonts, and images within the patterns can be adjusted to create a cohesive look. Adding custom CSS can further enhance the designs. Once an ideal layout has been created, the customised block patterns can be saved for future use, making the design process more efficient. The best WordPress block patterns are a useful tool for improving the design and functionality of a WordPress site. These ten must-try patterns offer a range of options for creating beautiful, effective pages quickly. Exploring these patterns can help improve a site, and MaxiBlocks offers additional design resources and tips.
10 Tips for using WordPress block patterns with a block template
1. Start with a clear layout plan
Before diving into using WordPress block patterns, have a clear idea of the layout you want to achieve. Sketch a basic layout or use a wireframe to visualise the structure of your page. This will help you select the right block patterns and arrange them effectively.
2. Use consistent styling
Ensure that the block patterns you choose follow a consistent style throughout your website. This includes using matching colours, fonts, and spacing. Consistency is key to creating a professional and cohesive look. Tools like MaxiBlocks can help maintain uniformity across different block patterns.
3. Customise block patterns to fit your needs
Don’t just use block patterns as they are. Customise them to better fit your content and branding. Adjust text, images, and other elements within the block patterns to match your website’s identity. This personalisation can make a big difference in how your site looks and feels.
4. Combine multiple block patterns
Mix and match different WordPress block patterns to create unique and engaging layouts. Combining patterns for headers, footers, testimonials, and call-to-action sections can result in a dynamic and interactive page. Experiment with various combinations to see what works best for your content.
5. Save customised patterns for reuse
If you find yourself using the same customised block patterns repeatedly, save them for future use. WordPress allows you to save your customised patterns, making it easy to reuse them on other pages or posts. This can save time and ensure consistency across your site.
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6. Utilise the WordPress pattern library
Explore the WordPress pattern library to discover a wide range of pre-designed block patterns. This library is continually updated with new patterns, providing you with fresh ideas and layouts to use. The MaxiBlocks pattern library is also a valuable resource for finding high-quality patterns.
7. Optimise for mobile
Ensure that your block patterns are responsive and look good on all devices. Test your designs on various screen sizes to make sure they adapt well. Many WordPress block patterns are designed to be responsive, but it’s always a good idea to double-check and make adjustments if needed.
8. Use block patterns for content variety
Block patterns can add variety to your content, making it more engaging for visitors. Use different patterns for sections like hero images, galleries, team member profiles, and more. This variety can keep your pages interesting and visually appealing.
9. Keep an eye on performance
While using multiple block patterns can enhance your site’s design, be mindful of performance. Ensure that your pages load quickly by optimising images and minimising the use of heavy elements.
10. Experiment and iterate
Don’t be afraid to experiment with different block patterns and layouts. The flexibility of WordPress allows you to easily try new designs and make adjustments. Regularly review and iterate on your designs to keep your website fresh and up-to-date. By following these tips, you can effectively use WordPress block patterns with a block template to create a visually appealing and well-structured website. MaxiBlocks and other tools can further enhance your design capabilities, helping you build a site that stands out.
FAQs for WordPress block patterns and how to fix them
What are WordPress block patterns?
WordPress block patterns are pre-designed layouts consisting of multiple blocks. They allow users to quickly insert and customise these layouts within their posts and pages, making it easier to create consistent and visually appealing designs without starting from scratch.
How do I add block patterns in WordPress?
To add block patterns in WordPress, navigate to the block editor and click the “+” button to open the block inserter. Switch to the “Patterns” tab and browse through the available patterns. Click on a pattern to insert it into your page or post. You can further customise it to fit your needs.
Why are my block patterns not showing up?
If your block patterns are not showing up, it might be due to a theme or plugin conflict. Ensure that you are using a compatible block theme and that your plugins are up to date. Check the WordPress block pattern settings in the editor to make sure they are enabled.
How can I customise block patterns in WordPress?
Customising block patterns is straightforward. After inserting a pattern, you can edit the individual blocks within it. Change text, images, colours, and other settings directly in the block editor to match your site’s branding and style.
What should I do if my block patterns are not saving?
If your WordPress block patterns are not saving, it might be due to a JavaScript error or a conflict with another plugin. Check your browser’s console for errors and try disabling other plugins to identify the cause. Ensure that your WordPress installation and all plugins are up to date.
Can I create my own block patterns in WordPress?
Yes, you can create your own block patterns in WordPress. Design your layout using blocks in the editor, then select the blocks you want to save as a pattern. Click on the three-dot menu in the block toolbar, select “Add to Reusable blocks,” and then manage it in the block settings.
How do I use block patterns from the WordPress pattern library?
To use block patterns from the WordPress pattern library, open the block inserter, switch to the “Patterns” tab, and browse the available patterns. Click on the desired pattern to insert it into your page or post. You can then customise the pattern as needed.
Why is my block pattern not responsive?
If a WordPress block pattern is not responsive, it may be due to the blocks within the pattern not being set up for responsiveness. Check the settings for each block, especially those involving images and columns, to ensure they adapt to different screen sizes. You might need to add custom CSS to enhance responsiveness.
How can I fix alignment issues in block patterns?
Alignment issues in WordPress block patterns can be fixed by adjusting the settings for each block. Use the alignment options in the block toolbar or add custom CSS to achieve the desired layout. Test your design on different devices to ensure consistent alignment.
What should I do if my block pattern images are not displaying correctly?
If images in your WordPress block patterns are not displaying correctly, check the image URLs to ensure they are correct. Make sure the images are uploaded to your media library and that there are no broken links. Adjust the image settings within the block editor to ensure they are properly sized and aligned.
How do I ensure my block patterns maintain consistent styling?
To maintain consistent styling for your block patterns, use the global styles settings in the block editor. Set your colours, fonts, and spacing globally to ensure all block patterns follow the same design principles. This will help create a cohesive look across your website.
Can I use block patterns from third-party plugins?
Yes, you can use WordPress block patterns from third-party plugins like MaxiBlocks. These plugins offer additional patterns and design options that can enhance your site. Install the plugin, and the new block patterns will be available in the block inserter under the “Patterns” tab.
How do I troubleshoot block pattern conflicts with themes?
If you experience conflicts between block patterns and your theme, try switching to a default WordPress theme to see if the issue persists. Check for updates to your theme and plugins, and consult the support forums or documentation for solutions. Deactivating plugins one by one can help identify the source of the conflict.
Why are my custom block patterns not appearing in the editor?
If your custom block patterns are not appearing in the editor, make sure they are correctly registered in your theme or plugin code. Verify that the pattern code is properly formatted and that there are no syntax errors. Clear your browser cache and refresh the editor to see the patterns.
How do I remove unwanted block patterns?
To remove unwanted block patterns, you can unregister them in your theme or plugin code. Use the unregister_block_pattern function to remove specific patterns by their name. This helps keep your block inserter clean and organised, showing only the patterns you need.
WordPress itself
Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.
WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.
WordPress Theme Directory
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.
maxiblocks.com/go/help-desk
maxiblocks.com/pro-library
www.youtube.com/@maxiblocks
twitter.com/maxiblocks
linkedin.com/company/maxi-blocks
github.com/orgs/maxi-blocks
wordpress.org/plugins/maxi-blocks
Kyra Pieterse
Author
Kyra is the co-founder and creative lead of MaxiBlocks, an open-source page builder for WordPress Gutenberg.
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