An easy guide to WordPress blocks and block themes

Learn how to build modern, flexible websites using WordPress blocks and block-based themes. This beginner-friendly guide walks you through the basics of the block editor and how block themes work.

WordPress blocks and block themes: building better websites in 2025

WordPress blocks have changed how websites are put together, making it much easier to build pages without needing complicated coding. Each block works like a building piece that you can add text, images, buttons, or anything else you need, and move them around to get the layout you want. It’s a simple way to design pages that fit your ideas, whether you’re working on a small blog or a full business site. WordPress blocks let you shape each part of a page without relying on fixed templates or technical workarounds.

WordPress block themes build on this even more. A WordPress block theme is designed entirely around the block editor, giving you the ability to adjust every part of your website from headers and footers to full-page layouts. Instead of being stuck with a theme’s built-in settings, you have more freedom to arrange things your way. Together, WordPress blocks and block themes have made it much easier for anyone to design a site that feels right for their project, not just what the theme allows.

This is also where MaxiBlocks fits in. MaxiBlocks works directly with the Gutenberg block editor and gives you access to thousands of design patterns, page templates, icons, and other tools. It’s built for the way WordPress works today, helping you design better websites with less fuss. Whether you want to build one page at a time or a full website, MaxiBlocks makes it easier to stay creative without getting stuck.

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How MaxiBlocks helps you get more from WordPress blocks

MaxiBlocks is designed specifically to work inside the WordPress block editor, making it a natural choice for anyone building with WordPress blocks. Instead of working with just the basic set of WordPress blocks that come with WordPress, MaxiBlocks gives you thousands of extra design patterns, templates, and elements to work with. These are all built using standard WordPress blocks, meaning you don’t lose the flexibility or future-proofing that comes from staying with the classic editor. You can build pages, sections, or even full sites visually without being held back by the limits of a basic setup.

One of the biggest strengths of MaxiBlocks is its Pro library. It offers over 2,000 pre-designed patterns, more than 230 full-page templates, and an extensive collection of over 14,000 icons and shapes. Every piece is designed to work inside the Gutenberg editor, so you’re not adding unnecessary complexity or risking compatibility issues down the line. This library lets you mix and match different designs, style sections easily using ready-made style cards, and adjust layouts without having to start from scratch each time. It’s about making smarter use of WordPress blocks, giving you better starting points so you can focus on the bigger design picture.

Because MaxiBlocks is built to work with Gutenberg, you stay inside the WordPress flow from start to finish. There’s no need to learn a separate interface or deal with complicated integrations. You simply open the editor, add WordPress blocks or patterns from MaxiBlocks, and start designing. It fits naturally into the way modern WordPress websites are built giving you more tools, better layouts, and the kind of flexibility that keeps projects moving forward. Whether you’re creating a small business site, a landing page, or a larger project, MaxiBlocks makes working with WordPress blocks faster, easier, and much more enjoyable.

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Powerful blocks

Build anything with an ever-growing library of flexible, customisable blocks. No complexity, no limits.

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Instant designs

Instant designs

Choose from 2,000+ layouts to create beautiful pages in seconds. Just drag, drop and personalise to taste.

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Massive icon library

Massive icon library

Enhance your design with 14,000+ built-in SVG icons and shapes. No extra plugins or licences needed.

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No-code editing

See changes instantly with a visual editor. Experiment freely, design fearlessly and never touch code.

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One-click styles

Transform multiple elements with a single click. Instantly swap between professional designs.

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What makes a Gutenberg block different?

A Gutenberg block is a building piece used inside the WordPress block editor, designed to make it easier to create and arrange content. Each Gutenberg block has a clear role, whether it’s adding a heading, inserting an image, or building a full layout section. The idea behind Gutenberg blocks is simple: give website creators a visual, flexible way to design pages without needing code. They have replaced the older, more rigid ways of editing content, making WordPress websites faster to build and easier to update.

One of the strengths of working with a Gutenberg block is how customisable it can be. You can style each Gutenberg block with colours, fonts, spacing, and more, directly inside the editor. More advanced layouts are built by combining multiple Gutenberg blocks into groups or patterns. Tools like MaxiBlocks expand this even further, offering full design libraries built from Gutenberg blocks, giving you ready-to-use  layouts without having to build each page manually from scratch. 

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Why WordPress block themes open up new design options

A WordPress block theme is a type of theme built completely around the WordPress block editor. Unlike older themes that rely on predefined templates and limited customisation, a WordPress block theme lets you design headers, footers, page templates, and more using blocks. This opens up a lot more freedom for designers who want to create layouts that really match the needs of each project, rather than being forced into a preset structure.

WordPress block themes are also a big part of Full Site Editing (FSE), which lets you manage the entire structure of your website visually. You can swap templates, change site-wide styles, or edit specific parts of a layout without needing a developer. With MaxiBlocks working inside this system, it’s even easier to build flexible, professional websites. MaxiBlocks provides patterns and templates that fit perfectly with WordPress block themes, giving you more creative options without adding extra complexity.

Success stories

Read genuine feedback from our users about their journey with MaxiBlocks

Just wanted to say this is an awesome product. Yall outdid yourselves. Designs are great and super easy to use.

Roman

This is a promising great plugin that takes the WordPress Gutenberg a step forward & makes life much easier & site building more fun.

Ahrale

I picked this up on it’s first run and it’s proven to be a brilliant purchase. he team have been consistent in rolling out updates and have been helpful when I’ve sent them messages.

MarkJDraper

I bought Maxi after receiving the bill for next year of Elementor… Library of pages, elements or icons is huge. I’m building new pages in Maxi and didn’t need to learn too much. 

marcin945

How WordPress blocks fit into the bigger picture

WordPress blocks are now the foundation of how modern WordPress websites are built. With the introduction of the Gutenberg editor in 2018, WordPress moved away from the older content editing system and towards a full block-based structure. Each WordPress block is a separate peace text, images, buttons, galleries that can be moved and styled individually. The block system has made it possible for anyone to design more complex page layouts without needing a background in coding. According to WordPress.org, the block editor is now used on millions of sites, and it’s a major part of the reason WordPress continues to power over 43% of the internet.

The main purpose of WordPress blocks is to give you full control over how your content is laid out and displayed instead of being locked into the structure of a theme. Of course web designers who love themes are not neglected. In fact there are currently 1231 block-based themes on WordPress.org of which MaxiBlocks Go is one. WordPress blocks let you build sections visually, edit details easily, and adjust layouts whenever you want. WordPress blocks are flexible by nature you can add one, duplicate it, rearrange it, or remove it without affecting the rest of the page. They also allow you to work faster. With patterns, reusable blocks, and style variations, you can create consistent designs without rebuilding the same sections over and over again. Blocks are making WordPress websites lighter, more modular, and much easier to adapt over time.

Looking ahead, WordPress blocks will continue to evolve alongside other big shifts in web design. Full Site Editing (FSE) is already making it possible to edit headers, footers, and templates visually using blocks, and more improvements are on the way. There’s also growing interest in pattern libraries, global styles, and site-wide design controls, all aimed at making websites quicker to design and easier to maintain. As website building becomes more about flexibility and less about rigid templates, WordPress blocks will be at the heart of how websites are designed, edited, and expanded. Trends show a steady move towards lighter sites, faster performance, and more modular content management all things that blocks support naturally.

MaxiBlocks fits perfectly into this future. It builds directly on the WordPress block system, offering an extended design library that feels like a natural part of Gutenberg. Instead of starting every project from scratch, designers can use MaxiBlocks to pull in pre-built sections, style them visually, and stay within the flexible block-based workflow. It’s a practical way to design faster without giving up the control that WordPress blocks offer. As WordPress keeps moving toward even more visual and modular site building, MaxiBlocks gives you the tools to stay ahead without complicating the process.

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A comparison: WordPress Classic vs WordPress Gutenberg: what’s changed

If you’ve used WordPress for a while, you’ll remember the old Classic Editor. Gutenberg replaced it with a block-based system that gives you far more control over how your pages and posts look. Here’s a quick comparison to help you see what’s changed and why blocks are now the standard.

FeatureWordPress ClassicWordPress Gutenberg
Editing styleText-based editor with limited formatting; feels like writing in a word processorVisual editor using WordPress blocks to build pages piece by piece
Design flexibilityRelied heavily on theme settings and custom HTML/CSS for layout changesDrag-and-drop design using WordPress blocks without needing code
Content structureSingle large content box; harder to create complex layoutsEach WordPress block is a separate piece, making layouts much easier to manage
Media handlingUploading and positioning images often needed manual tweaksWordPress blocks for images, galleries, and videos with built-in layout controls
Learning curveSimple to start but limited if you wanted custom designsSlightly more to learn, but far more powerful once familiar with WordPress blocks
Future developmentNo longer actively developed; only maintenance updatesCentral to WordPress’s future, including Full Site Editing and block themes

WordPress Gutenberg has moved website design away from a single content box to a much more flexible block-based system. Compared to WordPress Classic, it gives you better control, easier layout building, and a future-proof way to design modern websites.

WordPress_website_design_render
MaxiBlocks template library

Getting the most out of WordPress blocks

Using WordPress blocks to build a website gives you a lot of flexibility, but making the most of them takes a little planning. Here are five key areas to focus on if you want your WordPress website to work better and stay strong for the future.

Keep performance in mind

Even though WordPress blocks make page building easier, it’s still important to keep your site lightweight. Avoid loading too many blocks with heavy images, animations, or large media files that can slow down the page. A fast WordPress block-based site keeps visitors happy and can help with better search engine rankings.

Check plugin and block compatibility

When using extra plugins or custom blocks, make sure they are fully compatible with the latest WordPress updates. WordPress blocks rely on a clean structure, and badly coded add-ons can cause layout problems. Sticking with trusted plugins and tools like MaxiBlocks that are built for Gutenberg helps keep your WordPress blocks working properly.

Make responsiveness a priority

A WordPress block layout should look good across desktops, tablets, and mobiles. Use the responsive settings inside the WordPress block editor to check how each block behaves on smaller screens. Making adjustments early stops you from needing major fixes later on, and helps visitors have a better experience no matter what device they use.

Don’t forget accessibility

WordPress blocks give you the tools to create accessible websites, but you need to put them to good use. Add alt text to images, use proper heading structures, and keep button labels clear. Building an accessible site not only helps your visitors but can also improve SEO and protect against legal risks in some countries.

Think about SEO from the start

WordPress blocks can be very SEO-friendly if used with care. Structure your pages properly with headings, use text blocks for important content rather than images, and keep load times fast. Setting a good foundation with clean WordPress blocks helps search engines understand and rank your pages more easily.

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Use Case sample: Revamping a website of a large magazine publisher using WordPress and the newer Gutenberg blocks

If you’re working on a redesign for a content-heavy website, especially one with years of archived material, the combination of WordPress blocks and a modern design system can make all the difference. This use case shows how one agency tackled a full rebuild for a well-known magazine publisher, using WordPress blocks for structure and MaxiBlocks to streamline the design process. It’s a practical look at how flexible blocks and ready-made design tools can save time while improving the overall user experience.

Background context

A large creative agency was hired to redesign the website of a well-established magazine that had moved increasingly into digital publishing. The old site was cluttered, difficult to navigate, and built on an outdated theme that made updates slow and painful. The agency’s design team, led by a senior designer with years of web experience, decided to rebuild the site using a WordPress block theme. They chose to work with WordPress blocks because of the flexibility it offered for content-heavy layouts, and added MaxiBlocks to the project to speed up the design process without sacrificing visual quality.

User actions 

The team started by mapping out the different content needs of the magazine feature articles, news updates, opinion columns, podcasts, and video content. Using the WordPress block editor, they created reusable layouts for different types of articles and category pages. MaxiBlocks provided a library of patterns for grids, lists, subscription forms, and promotional sections, saving the team hours of manual layout building. They also used MaxiBlocks style cards to ensure consistent fonts, colours, and spacing across hundreds of different pages, making the site feel unified even with a wide range of content types.

Observations and results

The project ran more smoothly than previous builds using traditional themes. WordPress blocks allowed the team to create flexible layouts that could be adjusted easily as new content types emerged. Editors at the magazine were able to use the backend more easily, dragging in patterns and blocks without breaking layouts. With better structure and faster loading times, the magazine’s bounce rate dropped, page views per session went up, and mobile engagement improved significantly within the first two months after relaunch. The editors also praised how easy it was to update featured stories and homepage sections without needing developer help.

Insights and performance notes

Using WordPress blocks combined with MaxiBlocks allowed the agency to create a custom, high-performing site without needing heavy custom coding. Building reusable WordPress block templates for different content types saved huge amounts of time over the life of the project. MaxiBlocks helped deliver polished designs that didn’t look templated or repetitive, even though much of the underlying structure was standardised. Overall, the agency was able to deliver a flexible, future-proof site that could easily grow and change alongside the magazine’s digital needs.

Take away for other users

For content-heavy websites like magazines, working with WordPress blocks gives designers and editors the flexibility they need to keep layouts fresh without making constant technical changes. Adding a tool like MaxiBlocks makes it even easier to create professional designs that stay fast, accessible, and easy to manage. A strong WordPress block foundation combined with a flexible design system saves time, improves user experience, and reduces long-term maintenance headaches.

WordPress blocks for layout design and customization

Learn how to use WordPress blocks to create stylish, responsive sections without code.

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The future possibilities for WordPress blocks and block themes

As WordPress blocks continue to develop, one big opportunity is the push towards even more modular and dynamic websites. Instead of static pages that look the same for every visitor, WordPress block layouts could adapt based on user behaviour, location, or preferences. Web designers could build personalised experiences using smart block patterns that show different content depending on who’s visiting the site. This would keep websites lighter and faster, while still offering a custom experience without needing complex coding or expensive software.

Another promising area is the closer connection between WordPress block themes and full site editing tools. Right now, WordPress block themes already allow you to control headers, footers, and page templates visually. Future developments could make these even more flexible, giving designers the ability to create completely new layouts on the fly without having to install multiple plugins. As more designers and developers start working directly with WordPress blocks and block themes, the design standards across WordPress websites are likely to rise, creating faster, better-looking, and more accessible websites.

AI also looks set to play a bigger role. Tools that suggest WordPress blocks, create draft layouts based on content, or even adjust page designs based on visitor data could make designing even faster and smarter. This doesn’t replace web designers it just makes the job easier by speeding up repetitive tasks and freeing up time for creativity. As open-source tools like MaxiBlocks continue to grow alongside WordPress, designers will have even more freedom to build unique websites while working faster and keeping control firmly in their own hands.

Final thoughts

Creating a WordPress website today is a lot more flexible than it was just a few years ago. Thanks to the WordPress block editor, web designers now have the tools to build layouts visually, work faster, and manage content more easily. WordPress blocks and WordPress block themes give designers far more control without needing to dive into coding. Whether it’s a small business site, a blog, or a large content platform, the modular approach makes it easier to build something that not only looks good but also performs well across devices. As WordPress continues to evolve, focusing more on speed, accessibility, and full site editing, the opportunities for creative and practical website design are only growing stronger.

MaxiBlocks fits naturally into this new way of working. It adds a layer of creative freedom by giving designers a large library of patterns, page templates, icons, and style options while still working within the WordPress block system. This means you can design faster without being locked into rigid templates or needing complex third-party builders. With MaxiBlocks, building a full-featured WordPress website becomes smoother, smarter, and a lot more enjoyable. It’s an ideal tool for anyone who wants the benefits of WordPress blocks, combined with professional design resources that help bring websites to life.

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FAQ’s on WordPress blocks

What are WordPress icons and how are they used?

WordPress icons are small graphic elements used across websites to represent actions, sections or ideas. They help make navigation easier to understand and give your site a more polished look without needing lots of text.

Where can you find a WordPress icon library?

You’ll often find a WordPress icon library built into page builders or included with design plugins. For example, MaxiBlocks gives you access to a large icon library with over 14,000 icons and shapes, ready to use in any project.

Why use a WordPress icon instead of an image?

Icons are lighter and load faster than full-size images. Most are SVG files, which means they scale cleanly on all screen sizes without losing quality. This helps keep your website looking sharp and performing well.

What makes WordPress blocks better for modern website design?

WordPress blocks give you control over layout and structure without needing to write code. They’re easy to use, flexible to adjust and ideal for websites that need to grow or change over time.

How does MaxiBlocks improve working with WordPress blocks?

MaxiBlocks adds thousands of ready-made patterns, icons and full page layouts to the block editor. It gives you better starting points, speeds up your workflow and stays fully compatible with WordPress.

Can you use MaxiBlocks with any WordPress block theme?

Yes, MaxiBlocks works with any WordPress block theme. Whether you’re building a new site or improving an existing one, its patterns and templates fit smoothly into the editor without breaking your layout.

What are WordPress icons and why are they useful?

WordPress icons are small design elements that help highlight important parts of a page, such as calls to action or navigation features. They improve the visual flow of a site and make it easier for visitors to find key information quickly.

Resources

Technical and coding

WebTNG
A helpful blog by a developer who shares insights and tutorials based on real-world experience. The goal is to give back after benefiting from others’ generosity online.

SolidWP
A company focused on WordPress security. They develop and sell trusted tools for improving site protection.

TechRadar
A well-known tech website offering buying advice, product reviews, and tutorials. Their mission is to help people understand and enjoy everyday technology.

SEO

Search Engine Journal
A respected source for SEO strategies, industry news, and expert insights into search engine marketing.

WordPress

Why WordPress?
WordPress is an ideal platform for creative freedom. It empowers both beginners and professionals to create sites that showcase their work. Artists and creatives use WordPress to build a strong online presence that goes beyond physical galleries.

This description is shared by Ultahost, a top-rated WordPress hosting provider offering services suited to creatives and businesses alike.

Learning WordPress

WordPress.org tutorials
Explore free lessons for beginners and advanced users at WordPress.org. A great place to start learning how to build your site from scratch.

Darrel Wilson on YouTube
Darrel teaches users how to make WordPress websites without needing coding knowledge. His videos focus on drag-and-drop builders and beginner-friendly design.

Jamie WP YouTube channel
Jamie creates WordPress tutorials and plugin development videos. He also offers premium courses for deeper learning, available through his website.