What is the optimal size for a WordPress favicon?


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A favicon, also known as a site icon, is not just a small image that shows up in your browser tab. It’s actually a really important part of your website’s identity and branding. It’s the first thing people see when they visit your site, and it can make a big difference in how your website is seen by others online. So, it’s really important to know the best size and ways to add a site icon to your WordPress site.

Master your WordPress favicon: Size, implementation and best practices

Understanding site icons in WordPress

But with all the different devices and screen sizes out there, what’s the best size for your site icon?

WordPress recommends a 512×512 pixel site icon. 

High-resolution display: A 512×512 image ensures your icon looks crisp and clear, whether it’s displayed on a large desktop monitor or a small smartphone screen.

Future-proofing: With technology constantly evolving, this size accommodates potential future displays with even higher resolutions.

Sharp scalability: The larger size allows for smooth scaling down to fit any browser tab or bookmark size while maintaining excellent quality.

Remember: While 512×512 pixels is the recommended size, some themes or plugins might have specific requirements. Always check your theme’s documentation for any size variations.

How to add a site icon in WordPress

Adding a site icon in WordPress:

  • Navigate to your WordPress dashboard.
  • Go to Appearance > Customize > Site Identity > Site Icon.
  • Upload your favicon image, ensuring it meets the 512×512 pixels size recommendation for optimal clarity.
  • Crop if necessary and publish your changes.

Adding a site icon can really make your website look more professional and help people recognize it easily. It’s a simple thing, but it can make a big difference.

Creating an effective site icon for WordPress

Tips on how to make your favicon(WordPress site icon/logo) 

Be clear and easily recognizable: Make sure your site icon has a clean design that can be easily identified, even when it’s really small. Advantage of flat design: When your icon is shrunk down, complex details can be hard to see. So, it’s best to go for a flat design that is simple and clear. 

Use a transparent background: Having a transparent background for your favicon helps it blend in nicely with different browser interfaces. 

Branding is important: Incorporate the colours from your brand’s palette into the design of your site icon so that people can instantly recognize it. 

Consider using your logo (if it works): If your logo looks good even when it’s really small, you can think about using a simplified version of it in your site icon. Make sure it’s visible: Choose contrasting colours: Pick colours that stand out against the typical backgrounds of browser tabs, so that your favicon is easily visible.

Free WordPress SVG shapes and masks
Free WordPress SVG shapes and masks

Ready to design?

Here are some resources to help you create your perfect favicon:

Free design tools: Explore free options like Canva to design your favicon yourself.

Paid design software: For more advanced features, consider using Adobe Illustrator.

Favicon generators: Utilize online tools like Favicon.io to create or find a suitable favicon.

Remember: WordPress recommends a size of 512×512 pixels for high-resolution display across all devices. While this is the standard, consult your theme’s documentation for any specific size requirements.

Changing your WordPress site icon

To update your site icon, repeat the process outlined in the addition section. It’s a good practice to refresh your favicon periodically, especially if you’re undergoing a rebranding or major site redesign, to keep your site’s look current and consistent.

Technical considerations for WordPress favicons

While WordPress recommends a 512×512 pixel image, favicons appear in various sizes across different devices and platforms. Here’s a breakdown of common sizes and their use cases:

  • 16×16 pixels: The classic size for browser tabs.
  • 32×32 pixels: Used for new tab pages and bookmarks.
  • 96×96 pixels: Often displayed in Google’s mobile search results.
  • 180×180 pixels: The Apple touch icon size for home screen bookmarks on iOS devices.
  • 192×192 pixels: Recommended for Android Chrome app icons.

Using a 512×512 pixel image allows WordPress to automatically generate these sizes, ensuring your favicon looks great no matter where it appears.

Common mistakes to avoid

Avoid common favicon pitfalls such as using a low-resolution image, neglecting brand consistency, or frequently changing your favicon, which can confuse returning visitors. Also, remember to check how your favicon looks against different backgrounds.

Best practices for site icons in WordPress

Regularly update your favicon: Ensure it remains aligned with your brand’s evolution.

Test across devices: Regularly check how your favicon appears on various devices and browsers to ensure consistency.

Use a relevant design: Choose an icon that reflects your brand and the content of your site.

The site icon, also known as the favicon, is a small but important part of your website’s branding. By using the right sizes and following best practices, you can make your website look more professional and help people recognize your brand.

Free WordPress shapes and masks
Free WordPress shapes and masks

Quick bits

Branding and recognition

  1. Favicons help users quickly identify your website, especially when they have multiple tabs open.
  2. Favicons can enhance your website’s professional and credible appearance, boosting brand recognition.
  3. Favicons that appear on mobile home screens or bookmarks make your site more easily recognizable.
  4. Improved User Experience (UX) 
  5. Favicons make it easier for users to navigate between multiple open tabs and find your website.
  6. Favicons can enhance the overall aesthetics and cohesiveness of your website.
  7. Favicons provide a visual cue that can improve the user experience.

SEO benefits

  • According to SEO experts, not having a favicon is one of the signals that a website may be spammy.
  • Favicons can help your website appear more legitimate and trustworthy in search engine results.
Construction Free WordPress icons
Construction Free WordPress icons

Frequently asked questions about WordPress favicons

How do I add a favicon to my WordPress site?

To add a favicon, or site icon, to your WordPress site, navigate to your WordPress dashboard, go to Appearance > Customize > Site Identity. Here, you can upload your favicon image by clicking the ‘Select site icon’ option. Ensure your image is square and ideally 512×512 pixels to meet WordPress favicon size recommendations.

What is the recommended size for a WordPress favicon?

WordPress recommends using a favicon (site icon) size of 512×512 pixels. This size ensures that your favicon appears clear and recognizable across different devices and platforms.

What is the WordPress icon?

Ever wondered why the WordPress logo is blue? There’s actually a whole theory behind it. Check out WordPress icon colour theory to see why it’s not just any old shade of blue.

Where can I find icons for WordPress?

Need some snazzy icons to jazz up your site? Start your treasure hunt at Icons for WordPress. It’s like shopping for shoes, but they’re free and don’t hurt your feet!

How do I use icons in WordPress?

If you want your website to be as easy to navigate as your favorite coffee shop, sprinkle some icons throughout. Learn how to do it with style at Icons in WordPress.

What are WordPress dashicons?

Dashicons are the little symbols you see in your WordPress dashboard. They’re not just pretty; they help you find stuff faster. Dive deeper at WordPress dashicons.

Are there free WordPress icons available?

Absolutely, and they’re a steal! Grab some no-cost icons to beautify your site at Free WordPress SVG icons. Because the best things in life are free!

Where can I get free WordPress icons for business?

Running a business and need icons that look the part? Check out Free WordPress icons for business. It’s like getting a business suit, but for your website.

Can I use emojis in WordPress?

Yes, and your posts can be as expressive as your texts! Learn how to bring emojis to your website at Emojis WordPress: How to add emojis to your website.

What icons are good for WordPress e-commerce sites?

Selling stuff online? Jazz up your shop with the right icons. Check out WordPress icons for ecommerce for icons that mean business.

How do I add social media icons to my WordPress site?

Want to link your social media without a fuss? Snag some icons at Social media icons WordPress and connect your visitors to your social galaxy.

What is a WordPress services icon?

If you’re offering services, let your icons do the talking. Find icons that shout “look at me!” at WordPress services icon.

What icon should I use for hospitality in WordPress?

In the hospitality biz? Icons can guide your guests as well as any concierge. Find the best at Hospitality WordPress icon.

What is a WordPress site icon?

Your site icon is like your website’s little flag. Wave it high with tips from WordPress site icon.

How do I add WordPress icons to a custom post type?

How can I ensure accessibility with free WordPress icons?

How do I add a favicon to WordPress?

That tiny icon on your browser tab can be your logo! It’s like putting a tiny billboard on the internet highway. Set yours up with Add favicon WordPress.

WordPress itself

Official Website
wordpress.org – This is the official website for WordPress, where you can download the software, find documentation, and learn more about using it.

WordPress Codex
codex.wordpress.org/Main_Page – This is a comprehensive documentation resource for WordPress, covering everything from installation and configuration to specific functionality and troubleshooting.

WordPress Theme Directory 
wordpress.org/themes – The official WordPress theme directory is a great place to find free and premium WordPress themes. You can browse themes by category, feature, and popularity.

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