Website templates: Health websites

Health website template

1. Introduction

Right, let’s not faff around. Health websites are no longer a ‘nice-to-have’ – they’re as necessary as a cuppa in the morning. Everyone’s constantly looking for health advice, workout routines, meal plans, or just plain reassurance that their weird back pain isn’t something sinister. If you’re in the health game, you need to meet people where they are—online. Whether you’re running a clinic, a fitness blog, or selling the latest protein shake, having a site that’s user-friendly, informative, and trustworthy is the first step to being seen and, more importantly, believed.

Think about it—when was the last time you didn’t look something up before making a decision? Exactly. And that’s how your potential customers are thinking, too. They’re Googling symptoms, researching the benefits of kale (again), and checking reviews on the best personal trainers in town. So, your website needs to not only show up but stand out.

Now, you could slap together a few pages and call it a day, but why would you? A properly thought-out website can actually bring clients to you. It can show them that you know your stuff without bombarding them with jargon or overwhelming them with unnecessary frills. A good health website gives people what they need – straight to the point – with a dash of personality.

It’s about trust, mate. People are handing over their wellbeing, whether it’s mental, physical, or even emotional, and they want to feel like they’re in safe hands. You can build that trust right off the bat with a clean, easy-to-use website. Add in some honest content, real results, and a clear message that shows you’re here to help, not just sell.

2. Homepage

Alright, here’s where it all kicks off—the homepage. Think of it as the front door to your website, and just like any good front door, it needs to be welcoming, easy to open, and make people want to step inside for a cuppa (or in this case, your health services). It’s the first thing they’ll see, so no pressure, right? But don’t worry, we’ll make it work.

Hero section

This is your first shot at grabbing attention, so don’t waste it. You want something that makes people stop scrolling and think, “Alright, these lot know what they’re on about.”

• Engaging tagline: Skip the fluff. You’re not here to “help people reach their fullest potential” or whatever. Give them something real. “Feel better, live better” or “Your health, your way”—stuff like that. Short, sharp, and straight to the point.
• High-quality images or videos: Whether it’s someone mid-yoga pose, a glowing plate of avocado toast, or a smiling doctor, your visuals need to reflect what you’re all about. No stock images of smiling strangers in white coats that look like they’ve never seen a patient in their life. Real, relatable, and relevant.
• Call-to-action button: Make sure you tell them what to do next. A big, bold button with something like “Get started,” “Book now,” or “Find out more.” No one likes to guess what happens next, so spell it out.

Navigation menu

Look, nobody has time to play Sherlock Holmes with your site. The navigation should be as clear as day. Keep the categories simple and obvious: Home, Blog, Services, Resources, Contact. If it’s hidden under 15 submenus, you’ve already lost them.

• Clear categories: Put your blog up there, make sure your services are easy to find, and give them a way to reach you with a contact page. If you’ve got something more specific to offer, like classes, products, or consultations, give them their own spotlight.

Featured services/products

Whatever it is that you’re offering, make sure it gets its moment to shine here. Whether it’s a personalised nutrition plan, online fitness classes, or mental health consultations, you’ve got to put your top dogs front and centre. Let them know what you do, how it helps them, and why they should care—all without making it sound like a bad sales pitch.

Testimonials

Let’s face it, nothing sells better than a bit of social proof. People want to see that you’ve already helped folks just like them, and that it wasn’t a total disaster.

• Quotes from satisfied clients or patients: Toss in a few genuine testimonials here—people talking about how you changed their life (or at least helped them drop a few pounds or feel less stressed). Make sure these quotes are real, personal, and believable. No “John from London says ‘Great!’” rubbish.

Newsletter signup

People love free stuff, especially if it’s tips to improve their health, exclusive access to something useful, or a first look at what you’re offering next. Your job is to convince them that your emails are worth giving up their precious email address for.

• Encourage visitors to subscribe: Offer them something in return for signing up. Maybe a free eBook, a weekly workout guide, or even just a heads-up on the latest health trends. Whatever it is, make it feel like a no-brainer. And don’t hide the form—stick it where people can see it.

3. About us page

Here’s where you get to show a bit of personality. People land here because they want to know who’s behind all the fancy promises. They’re looking for some reassurance that there are real, knowledgeable humans on the other side. Your “About Us” page needs to deliver just that: your story, your passion, and why they should trust you. Keep it genuine, skip the corporate speak, and make it feel like a chat rather than a resume.

Mission statement

This isn’t the place for over-the-top “We’re here to revolutionise healthcare” nonsense. What are you actually about? Keep it simple and relatable. Maybe it’s helping people live healthier lives, maybe it’s offering no-nonsense fitness advice, or perhaps you’re all about mental wellness. Whatever it is, say it like you mean it.

Here’s an example:

“We’re here to help people feel better. Whether it’s getting fit, eating healthier, or managing stress, we believe everyone deserves to live well without jumping through hoops. Health shouldn’t be complicated, and we’re here to keep it simple.”

Team introduction

This is where you introduce your crew. People love to see the faces behind the brand, and it’s your chance to make that connection. You’re not just some faceless organisation. You’re a group of real people who care about what you’re doing—and that’s what will make them care, too.

• Bios and photos of key team members: Give a little backstory on who you are, what drives you, and why you’re good at what you do. Keep the tone friendly—nobody wants to read a list of degrees and qualifications without knowing who you are as a person. Share something relatable. Like, “Katie’s a fitness fanatic who’s been doing personal training for 10 years, and when she’s not in the gym, she’s probably chasing after her toddler with a cup of coffee in hand.” It’s all about making that human connection.
• Photos: Forget the stiff corporate headshots. Show your team doing what they love—working out, leading a class, or even just having a laugh. People want to see you in your element, not posed like it’s a school photo.

History of the practice/organisation

Everyone loves a good backstory, especially if it’s a bit more interesting than “We started in 2015 with a dream…”. If you’ve got an inspiring reason for starting the business, share it. Maybe you saw a gap in the market for accessible mental health support or you turned your own health journey into a business. Whatever it is, let them know why you’re doing what you’re doing and how you got here.

Here’s a little example:

“It all started when our founder, Mark, realised that every fitness programme out there seemed to assume everyone had hours of free time. After struggling with his own busy schedule and still wanting to stay fit, he created quick, effective workout plans that worked for him. Fast forward a few years, and that idea turned into the company you see today. We’ve grown, but our goal remains the same: to make fitness and wellness simple and accessible for real people with real lives.”

That’s it—no need to oversell. Keep it honest and personal, and they’ll feel like they know you before they’ve even met you.

4. Services/products page

This is where the magic happens—this page is your chance to showcase exactly what you offer and why people need it. Forget about overwhelming them with a million different options or loads of technical jargon. Keep it clean, simple, and clear, and focus on how your services or products are going to make their lives better.

List of services/products

Don’t overcomplicate it. List each of your services or products in a way that’s easy to skim. People are here to find out how you can help them, so get straight to the point. Each item should have a clear name and a brief description that explains what it is without leaving them scratching their heads. Avoid long-winded explanations—just tell them what you do and how it’s going to help them feel or look better.

For example:

• Personal training: Get one-on-one coaching, customised to your goals, fitness level, and schedule. Whether you’re a beginner or a seasoned athlete, we’ll help you hit your targets without the guesswork.
• Nutrition coaching: Ditch the fad diets and get a meal plan that works for your body and lifestyle. We’ll help you find the right balance without sacrificing your favourite foods.

Descriptions and pricing (if applicable)

Keep your descriptions sharp. People don’t need a novel; they just need to understand why this is something they want to pay for. Focus on the benefits. How is it going to make them feel better, healthier, stronger, or more confident?

If pricing’s involved, be upfront about it. No one likes a bait-and-switch, so if you charge by the hour, session, or product, list it clearly. If you offer packages, make sure to include the details and what they get with each tier. Make it easy for them to decide without having to contact you for the basic details.

Example:

Nutrition coaching – £100/month

Get a personalised meal plan, weekly check-ins, and 24/7 support. We’ll work with your schedule, preferences, and goals to create a plan that fits your life, not the other way around.

Images or icons representing each service

People love visuals, and health services/products are no exception. Whether it’s a clean, crisp photo of a personal trainer in action, a beautifully prepared meal, or a relaxing massage setup, use images that match the vibe of your brand. You’re not just selling a service, you’re selling an experience.

If you want to keep it simpler, using icons to represent each service can also do the job. Just make sure they’re intuitive and clean, so people instantly know what they’re looking at without needing an explanation.

Appointment booking feature

Don’t make them jump through hoops to book your services. Stick an easy-to-find appointment booking feature right on the page, so when they’ve made up their mind, they can take action immediately. Less friction = more bookings.

It could be as simple as a “Book Now” button that links to a scheduling tool, or if you offer consultations or services that require a bit more info, a short form that collects the necessary details (name, contact info, preferred time, etc.). Either way, make it straightforward and fuss-free.

Example:

Book your consultation

Ready to get started? Pick a time that works for you, and we’ll take care of the rest.

5. Blog section

The blog is where you get to flex your health knowledge and share those handy tips that keep people coming back for more. It’s a chance to show off what you know and help your visitors without asking for anything in return (except maybe a bit of their time). Keep it engaging, useful, and friendly—just like you’re having a casual chat with a mate who’s keen to learn a bit more about their health.

Health tips and articles

People love tips they can actually use, not textbook explanations that go over their heads. Write your blog posts with a focus on practical, easy-to-understand advice. If you’re explaining a new diet, workout routine, or wellness trend, break it down into bite-sized pieces. You want them thinking, “I could actually give this a go,” not “Blimey, I need a degree just to get started.”

Think about what your audience wants to know. They’re likely Googling things like “quick workouts to do at home,” “best foods to reduce stress,” or “how to sleep better.” These topics are your bread and butter. Keep it real, keep it simple, and they’ll keep coming back.

Categories for easy navigation

You don’t want visitors to feel like they’re wandering around lost in a maze of blog posts. Break your content up into clear categories so they can quickly find what they’re after. Maybe you have sections for Workouts, Nutrition, Mental Health, Self-Care, and Fitness Tips. Whatever works for your site, just make sure it’s organised and makes sense to the people reading it.

Search functionality

People are impatient (aren’t we all?). If they’ve got something specific in mind, they’re not going to sift through pages of posts. A search bar that’s easy to spot will let them type in exactly what they’re looking for—whether it’s “low-carb recipes” or “5-minute yoga stretches.” Don’t make them work for it. They won’t.

Featured articles

Give your most popular or recent posts a bit of the spotlight. You don’t want your visitors scrolling aimlessly when your best work is sitting there waiting to be read. Pick a few posts that show off what you do best—maybe it’s your top-performing health tips or a new trend you’ve just covered—and stick them front and centre on the blog page.

This also helps new visitors get a feel for what you’re all about without getting overwhelmed by all the content at once. It’s like guiding them to the good stuff first.

Comment section

Let people chime in with their thoughts, questions, and ideas. Encouraging community engagement doesn’t just build a loyal audience—it gets people talking to you, which is always a good thing. Keep the tone light and conversational, so people feel comfortable leaving a comment. If they’ve got a question, answer it like you would if they were sitting right in front of you.

Example:

“What’s your favourite healthy snack? Drop it in the comments below—I’m always looking for new ideas (bonus points if it involves chocolate)!”

Not only does this spark conversation, but it makes your readers feel seen and valued. And that’s the kind of interaction that builds trust and loyalty.

In summary, your blog section is where you share the goods—real advice, no pretentious nonsense, and plenty of opportunities for your visitors to feel like they’re part of the conversation. Keep it light, helpful, and always worth their time.

6. Resources page

This is where you offer up the goldmine of information—your resources page. People love a good freebie, especially if it’s something they can download, reference later, or use to boost their health game. It’s not just about giving things away; it’s about providing genuine value that makes people think, “These folks really know their stuff, and they want to help me get better at this.”

Guides and e-books

Now, this is where you get to look like the health guru you are. Whether it’s a guide on how to start a fitness routine or an e-book on eating clean without going broke, this is where you can bundle up your best advice in an easy-to-read, downloadable format. Think cheat sheets, how-to guides, or step-by-step plans. It gives your audience something they can walk away with and use to make a real change.

You can even make it part of your lead generation strategy—“Get our free guide to stress-free meal planning!” in exchange for an email address. Boom. They get something helpful, you get a new subscriber. Everybody wins.

Links to external resources

Alright, no need to reinvent the wheel here. If there’s already a brilliant resource out there (say, from a trusted health organisation or research body), link it up. Maybe it’s the NHS, the British Heart Foundation, or something niche but highly credible. It shows you’re about more than just pushing your own agenda—you’re genuinely in this to help your readers stay informed and healthy.

Let’s be honest, people respect you more when you’re willing to point them in the direction of top-notch, outside information instead of hogging all the credit. Plus, it takes some of the pressure off you to create every piece of content.

FAQs

This is your opportunity to save everyone some time—yourself included. People are always going to have questions, and if they’re asking the same ones over and over again, the FAQ section is your friend. You can cover everything from “What’s the best time of day to work out?” to “How do I schedule an appointment?” or even “Is kale really that good for you?”

Answer these questions clearly and directly. Don’t beat around the bush. If it’s something that comes up often, address it here, and save yourself the back-and-forth of emails or calls.

Example:

“How do I book a consultation?”
Simple—just head to our booking page and choose a time that suits you. You’ll get a confirmation email with all the details.

“Can I follow the meal plans even if I have dietary restrictions?”
Absolutely! Our plans can be tailored to your needs, whether you’re gluten-free, vegan, or have specific allergies. Just let us know, and we’ll sort you out.

In short, your resources page is where you give people the tools to take control of their health journey. Whether it’s a downloadable guide, a trusted link, or answers to common questions, this page is all about being genuinely helpful.

7. Contact us page

The contact page—probably one of the most visited sections of any website, so don’t overcomplicate it. People come here to find out how to get in touch with you, not solve a riddle. Keep it simple, clear, and make sure they can reach you quickly and without fuss. You want it to be the equivalent of a friendly wave across the street, not a cryptic handshake.

Contact form

People love convenience, and nothing’s more convenient than a contact form that doesn’t make you feel like you’re applying for a mortgage. Keep it brief—name, email, and a message box. You don’t need to know their mother’s maiden name or their shoe size. Let them send their question or request without jumping through hoops.

Example:

“Have a question? Drop us a message below, and we’ll get back to you as soon as we can. No robots, just real people ready to help.”

Map and address

If you’ve got a physical location, pop a map on there so people know exactly where to find you. Whether you’re running a clinic, a gym, or a wellness centre, make sure the map is easy to read and that the address is crystal clear. Google Maps integration is your best mate here—let them find you with a click, not a guessing game.

Example:

“Swing by our studio, located at [your address here]. Parking? Loads of it. Coffee? Right around the corner. We’ll be ready when you are.”

Phone and email information

Some folks prefer a good old-fashioned phone call or a quick email. Make sure your contact details are right there in their face—none of this hiding it in the footer nonsense. If they need to call you, let them know when’s best. And for email, give them an address that isn’t “info@”—something that feels a bit more human.

Example:

“Want to chat? Give us a ring at [your phone number] between 9am and 6pm, Monday to Friday. Or drop us an email at [your email]—we promise we’ll get back to you pronto.”

Social media links

Whether it’s Instagram, Twitter, or good old Facebook, stick your social links here. People love to have a nosy and see what you’re up to on the daily. Keep it low-key—just a few icons will do, and make sure they’re up to date with where you actually post. Nobody wants to click through to a Twitter account you abandoned in 2017.

Your contact page is all about ease and openness. Make it dead simple for people to reach out, whether it’s a form, a call, or just a quick social media follow. No barriers, just straightforward communication.

8. Privacy policy and terms of service

Right, this bit might not be the most exciting, but it’s necessary. Your privacy policy and terms of service are the digital equivalent of locking your front door at night—essential for keeping you covered and making sure your visitors know what’s happening with their data. Don’t drown them in legalese; keep it clear, simple, and to the point. They’re here to protect both you and your visitors, so it’s important that they’re easy to understand.

Information about data handling and user rights

When it comes to data handling, transparency is key. People need to know how you’re collecting, storing, and using their information. Whether it’s their email address for newsletters or their personal details for booking appointments, explain what you’re doing with that data. No one wants to feel like their info’s being sold to the highest bidder or lost in the ether. Reassure them that you’re handling their data with care, and let them know their rights—like being able to opt-out of marketing or request to see the data you’ve collected.

Example:

“We respect your privacy. Any personal information you share with us, like your email or contact details, is kept secure and only used for what you’ve agreed to. You have full control over your data, and if at any time you want us to delete or update it, just give us a shout.”

9. Footer

The footer is like the last bit of a conversation. It’s where you give people easy access to the essentials before they head off, making sure they’ve got everything they need without having to scroll all the way back up.

Quick links

Pop a few quick links in the footer to save visitors from endless scrolling. Stick in the most important pages like Home, Blog, Contact, Services, and maybe even a Resources page if that’s something people frequently need. This gives them a one-stop spot to jump to the key parts of your site.

Example:

“Looking for something? Here’s where you’ll find it.”

Newsletter signup

If they’ve made it this far down the page, why not give them one last chance to sign up for your newsletter? People might have been on the fence about subscribing before, but now they’ve had a bit more time to look around, they could be ready to join your list. Keep the form short and sweet—just an email address, and maybe a promise of something interesting, like exclusive tips or first dibs on your latest offerings.

Example:

“Get the best health tips straight to your inbox. No spam, just good stuff.”

Social media icons

This is the perfect spot to drop those social media icons again, so if someone’s had a nose around your site and fancies following you, they can do so easily. Just pop in the icons for the platforms you’re active on—no need to include every social network known to man. Quality over quantity here.

Copyright information

It’s nothing fancy, but it’s got to be there. The copyright info is your way of saying, “Oi, I made this, so don’t go nicking it.” Keep it short, but make sure you include the year and your business name.

Example:

“© [Your Business Name] 2024. All rights reserved.”

40 Tips for content

1. Speak clearly: No need to overcomplicate things. Keep your language simple and to the point, so anyone can understand you—no dictionary required.
2. Sneak in keywords: Get your SEO game on by slipping in relevant keywords, but keep it natural. You’re writing for humans, not robots.
3. Be helpful: People come for value, not fluff. Make sure every tip, fact, or piece of advice you give is actually useful—something they can act on right away.
4. Tell stories: Include personal experiences or testimonials from clients. A little real-life example goes a long way in making your content relatable and trustworthy.
5. Make it skimmable: Use headings and subheadings to break up text so readers can easily find the info they need. No one’s here for an essay.
6. Give away the goods: Offer freebies like e-books or guides. People love a free resource they can download and refer to later.
7. Keep it fresh: Don’t let your content gather dust. Update it regularly so it’s always relevant and accurate. Google likes that, too.
8. Throw in CTAs: Don’t be shy—tell people what you want them to do next. “Subscribe here,” “Book a consultation,” or “Read more.” Guide them along.
9. Plan ahead: Stick to a content calendar so your blog or website isn’t left looking like a ghost town. Regular posting keeps people engaged.
10. Break it down: Use bullet points or numbered lists (like this!) to make complex info easier to digest.
11. Link to reliable sources: Back up your claims with links to trusted sources. It builds credibility, plus it’s good manners.
12. Use visuals: Images, videos, or even memes (if appropriate) help break up the text and make your points clearer.
13. Mobile-friendly always: Everyone’s on their phone. Make sure your content is easy to read, swipe, and interact with on mobile devices.
14. Keep it simple: When dealing with health terms, go for plain English. Don’t expect anyone to know what “proprioception” means. Explain it.
15. Focus on benefits: Don’t just tell people what you offer—tell them why it’s going to improve their life. What’s in it for them?
16. Get them talking: Ask your readers to share their experiences, tips, or reviews. People love to feel part of something.
17. Stay current: Keep an eye on the latest trends and research in health, and share your thoughts. Everyone loves a well-informed update.
18. Prevention over cure: Offer tips on how to stay healthy and avoid problems in the first place. Prevention is better than treatment, right?
19. Dish out recipes: If you’re into nutrition, share recipes or meal plans. People are always on the hunt for tasty, healthy food ideas.
20. Show success: Write up case studies or success stories to showcase the results you’ve helped people achieve. Nothing beats real results.
21. Bring in the experts: Interview health pros and share their wisdom. It adds authority and a fresh perspective.
22. Show it off visually: Use infographics to turn data into something people actually want to look at. Perfect for complex info or stats.
23. Get the word out: Promote your upcoming events, webinars, or workshops. If people don’t know it’s happening, they won’t turn up.
24. Answer FAQs: Preempt the questions you get asked all the time by creating a handy FAQ section. Saves time for everyone.
25. Share the stage: Feature guest posts from health professionals. It gives your site more credibility and variety.
26. Shout out your community work: If you’re involved in local initiatives, highlight it. People love to support businesses that give back.
27. Stay reachable: Make sure your contact info is clear and easy to find on every page. Frustrated visitors don’t stick around.
28. Make sharing easy: Pop social sharing buttons on your blog posts. If people love what you’ve written, make it easy for them to spread the word.
29. Tell a story: We’re wired to love stories, so weave a narrative into your content. Whether it’s your journey or a client’s, it makes everything more engaging.
30. Offer trials: Let people try before they buy. A free trial or consultation gets them hooked and makes them more likely to convert.
31. Announce new stuff: Keep your audience in the loop when you launch a new service or product. They can’t get excited about it if they don’t know about it.
32. Define tricky terms: If your content uses specialised health terms, include a quick glossary for the uninitiated. No one likes feeling out of the loop.
33. Be the myth buster: Address common health myths and misconceptions—everyone loves a bit of truth-telling.
34. Mental health matters: Share resources and tips for mental well-being. It’s a huge part of health that shouldn’t be overlooked.
35. Keep it chill: Offer advice on managing stress. Whether it’s meditation, exercise, or self-care tips, people are always searching for ways to relax.
36. Link it up: Add links to related articles or blog posts to keep people reading. It’s a great way to keep them on your site longer.
37. Get feedback: Create polls or surveys to see what your audience wants more of. It’s also a sneaky way to keep them engaged.
38. Show the impact: If you’ve got stats or success metrics, flaunt them. Numbers don’t lie, and they can seriously boost trust.
39. Lock in subscribers: Encourage people to sign up for your newsletter by offering exclusive tips, early access, or discounts.
40. Be generous: Whether it’s free advice, downloadable guides, or exclusive content, give your audience something of value that keeps them coming back for more.

These tips will help you create content that’s engaging, useful, and keeps people coming back to your site. Remember, it’s all about adding value and making the information easy to digest—without being boring!

40 Design elements

1. Responsive layout: Don’t leave mobile users squinting or zooming in and out like they’re trying to crack a code. Make sure your website works seamlessly on phones, tablets, and desktops. Health info on the go is the norm, so this is a must.
2. Consistent colour scheme: Choose a colour palette that reflects health, wellness, and trust. Greens, blues, or soft neutrals work well here. Whatever you do, stick to a few colours and don’t go wild with every shade in the rainbow.
3. Readable fonts: Forget anything too fancy or hard to read. Use clean, simple fonts that are easy on the eyes. You want them focused on your content, not deciphering your font choices.
4. High-quality images: No grainy or awkward stock photos, please. Use relevant, high-resolution images that actually connect to your brand. Think real people, real situations, and things that reflect your business.
5. Clear call-to-action buttons: You want people to take action, right? Make those CTA buttons stand out. Bold colours, clear text. “Book Now,” “Get Started”—keep it simple and direct.
6. Whitespace: Give your content room to breathe. A cluttered page overwhelms the visitor. Whitespace (a.k.a. blank space) makes everything more readable and keeps your design looking clean.
7. Grid layouts: Organise your content using a grid system. It makes everything look balanced and helps guide the reader’s eye. No one wants to wade through a messy layout.
8. Hover effects: Add some subtle hover effects to buttons or links. It gives the user feedback when they’re interacting with the site—nothing too flashy, just enough to make it feel modern and responsive.
9. Icons: Icons are your friend. Use them to represent services, features, or navigation without needing extra text. They make everything look sleek and professional while saving space.
10. Video backgrounds: Using videos as backgrounds can create an engaging, dynamic hero section. Just be sure the video is high-quality and doesn’t distract from your message.
11. Testimonials carousel: Client testimonials are great, but don’t let them clutter the page. Use a rotating carousel to showcase positive feedback in a tidy, organised way.
12. Blog post thumbnails: Use eye-catching, relevant images for your blog posts. Thumbnails help draw people in and give a preview of what the post is about.
13. Social media integration: Add social media icons that link to your profiles. It’s a simple way to stay connected with your audience and encourage more followers.
14. Contact forms: Keep your forms short and sweet. The easier it is for someone to reach out, the more likely they will. Don’t overwhelm them with unnecessary fields.
15. Search functionality: Add a search bar somewhere easy to spot, like the top of the page. If users are looking for something specific, they won’t want to sift through all your content manually.
16. Progress bars: If you’re providing long-form content or guides, progress bars can show users how far along they are. It’s a little touch that helps with user engagement.
17. Accordion menus: Got a lot of info to display? Use accordion menus for FAQs or other content-heavy sections. It keeps everything tidy and lets users expand what they’re interested in.
18. Countdown timers: Hosting an event or a sale? Countdown timers build urgency and encourage people to take action before time runs out.
19. Animations: Small, subtle animations can make your website feel more lively. Think hovering buttons, sliding menus—nothing too distracting, just enough to keep it engaging.
20. Infographics: Sometimes complex information is best presented visually. Infographics are great for breaking down data or health statistics into easy-to-understand visuals.
21. Sticky navigation bar: A sticky nav bar stays at the top of the page as users scroll, so they can always access important links like Home or Contact without scrolling back up.
22. Breadcrumb navigation: Breadcrumbs help users know where they are on your site and easily backtrack. Super useful for larger sites with lots of content.
23. Colour-coded sections: Use different colours to separate sections of your site. It makes navigation clearer and adds a bit of flair.
24. Sticky sidebars: Keep your most important links (like booking forms or contact info) visible while users scroll by using sticky sidebars.
25. Image galleries: For visual content (like showcasing services, products, or events), image galleries keep everything organised and allow users to scroll through multiple images easily.
26. Custom fonts: Pick a unique, readable font for your headings to give your site a distinctive look without sacrificing clarity.
27. Modal pop-ups: Use modals for special announcements or offers. Just don’t overdo it—nobody likes constant pop-ups interrupting their experience.
28. Print-friendly pages: If you’ve got content worth saving (like guides or recipes), make sure your pages are printer-friendly. Nothing worse than printing a mangled mess of a page.
29. Accessibility features: Ensure your site is usable by everyone, including those with disabilities. That means alt text for images, readable fonts, and keyboard-friendly navigation.
30. Client logos: Show off the companies or organisations you’ve worked with by displaying their logos. It adds a layer of credibility to your site.
31. Maps integration: If you’ve got a physical location, add an interactive map so people can easily find you. Google Maps works a treat here.
32. Parallax scrolling: Parallax scrolling adds depth by moving background elements slower than foreground content. It gives a cool, modern look, but don’t overdo it—it can be dizzying if used too much.
33. Quick links: Add quick links in the footer to make important pages easy to access without having to scroll back up. It’s user-friendly and keeps people moving through your site.
34. Customisable templates: Choose templates that allow you to tweak things without having to start from scratch every time you want to update your site.
35. Live chat functionality: If customer support is key for your business, a live chat feature allows you to engage with users instantly and answer their questions on the spot.
36. Downloadable content buttons: Got an e-book or guide to share? Make sure there’s a big, obvious button for downloading it. The easier it is to get, the more people will click.
37. Section highlights: Use coloured blocks to highlight important sections or content. It makes them stand out and helps guide the user’s eye to what matters most.
38. 404 error page design: A friendly, informative 404 page can make all the difference when someone stumbles onto a dead link. Add a bit of personality and helpful links to guide them back on track.
39. Newsletter signup pop-up: Just one pop-up asking people to sign up for your newsletter—no spammy tactics. Make it a clear offer, like free tips or exclusive content.
40. Consistency in branding: From fonts and colours to the tone of voice, keep your branding consistent throughout the site. It builds trust and makes your website feel professional.

These design elements will help you create a site that’s functional, user-friendly, and polished, giving your visitors the best experience possible while keeping your brand at the forefront.

Different types of healthcare website designs

1. Personal Health Blogs

Personal health blogs are where individuals share their unique journeys to better health, fitness, or mental wellness. They’re often driven by personal experiences, such as overcoming illness, weight loss, or achieving specific fitness goals. These blogs resonate deeply with readers because they’re relatable and offer real, lived insights rather than cold, clinical advice. The content is typically informal, featuring posts about daily routines, struggles, and victories, often sprinkled with tips and motivation. Visuals, like before-and-after photos or workout videos, add a powerful element of connection. Monetisation usually comes through affiliate marketing, sponsored posts, or selling personal coaching services. Personal health blogs are a great way to build a community around shared goals and experiences.

2. Fitness and Workout Websites

Fitness websites focus on providing workout routines, exercise plans, and fitness-related content. They often include instructional videos, tips on maintaining proper form, and guides on creating personalised fitness regimens. These sites are designed for people at all fitness levels, from beginners to seasoned gym-goers. Fitness websites frequently offer subscription-based services, where users can access exclusive workout programs or track their progress using in-built tools. These platforms may also sell fitness equipment, apparel, or supplements. A well-designed fitness website makes it easy for users to find specific workouts, track their fitness journeys, and stay motivated with regular updates and community support.

3. Nutrition and Diet Websites

Nutrition and diet websites are treasure troves of information for people wanting to eat better, lose weight, or manage conditions like diabetes through diet. These websites typically offer meal plans, recipes, and dietary advice that cater to specific needs such as vegan, keto, gluten-free, or low-sugar diets. Many also provide nutritional calculators, allowing users to track their calorie and nutrient intake. Blogs or recipe sections may be regularly updated to keep the content fresh and aligned with current trends in the food and health industry. With the growing interest in plant-based and sustainable diets, nutrition websites are more relevant than ever for people seeking informed, healthy lifestyle choices.

4. Mental Health Support Websites

Mental health websites are crucial resources for those dealing with conditions like depression, anxiety, stress, and other mental health challenges. These platforms often offer information about various mental health conditions, self-help guides, and sometimes access to professional counselling services. Many also feature forums or support groups where users can share their experiences and find comfort in connecting with others facing similar challenges. Some mental health websites provide online therapy sessions, meditation tools, or mood trackers, encouraging users to be proactive in their mental wellness journey. These sites are particularly valuable for offering help in an easily accessible, stigma-free environment.

5. Health Coaching Services

Health coaching websites are designed to connect individuals with certified health coaches who can provide personalised wellness advice. These sites often offer one-on-one coaching sessions, wellness plans, and online resources to help users achieve their health goals, whether it’s weight loss, improved fitness, or better nutrition. Clients can typically book sessions directly through the site, and some platforms even offer video or chat options for remote coaching. Health coaching websites may also include success stories, testimonials, and blogs to build credibility and encourage new clients to sign up. These sites position health coaches as accessible guides in their client’s health journeys, helping them make sustainable, long-term changes.

6. Holistic Health Websites

Holistic health websites take a more comprehensive approach to wellness, considering physical, mental, and emotional well-being as interconnected. These platforms focus on alternative medicine, natural remedies, and lifestyle changes rather than solely relying on conventional medical treatments. They might offer content related to herbal medicine, acupuncture, meditation, yoga, and other holistic practices. Many holistic health websites also include resources for mindfulness, stress reduction, and emotional healing. These platforms cater to individuals looking for a more balanced, natural approach to health and wellness, often drawing in a community interested in eco-friendly, sustainable living practices.

7. Health and Wellness Retreats

Websites for health and wellness retreats are designed to attract individuals looking for a getaway focused on rejuvenation and self-care. These sites typically showcase various retreat offerings, from yoga and meditation retreats to detox and fitness boot camps. The website is often rich with visuals, showcasing serene landscapes, luxurious accommodations, and group activities that encourage relaxation and holistic well-being. Many also offer booking systems, making it easy for visitors to secure their spot. These sites aim to not only promote the retreats themselves but to inspire a sense of peace and wellness that visitors will experience upon arrival.

8. Medical Clinics and Hospitals

Websites for medical clinics and hospitals need to balance professionalism with accessibility. They provide essential information, such as contact details, services offered, and staff qualifications. Many include online booking systems for appointments and telemedicine options for remote consultations. Patients can often find sections on specific conditions, treatments available, and success stories from previous patients. These websites are designed to make navigating healthcare easy for users by offering straightforward information and convenient access to care. Clean, organised layouts with clear call-to-actions are key to making these sites user-friendly while maintaining an air of trustworthiness.

9. Pharmacy Websites

Pharmacy websites cater to individuals looking to fill prescriptions, buy over-the-counter medications, or seek health advice from pharmacists. These sites often include an online store, where users can browse products, compare prices, and purchase medications or supplements for delivery. Some pharmacy websites also offer online prescription refills, making it more convenient for users to manage their health from home. Many will include a blog or advice section where pharmacists answer common health questions or give advice on managing minor health concerns. Trust is crucial here, so these websites often have clear privacy policies and secure payment options to assure users.

10. Telehealth Services

Telehealth websites are increasingly popular, offering remote healthcare services via video consultations, chat, or phone. These platforms allow users to book appointments with licensed healthcare professionals, from general practitioners to specialists, without leaving their homes. Telehealth sites typically include user-friendly booking systems, patient portals to access medical records, and secure payment options. They may also offer a wide range of services, including mental health therapy, consultations for chronic conditions, or urgent care for non-life-threatening issues. These websites need to instill confidence with easy navigation, clear explanations of services, and secure handling of sensitive medical information.

11. Telemedicine Websites

Telemedicine websites take the convenience of modern healthcare a step further by offering real-time doctor consultations via video, chat, or phone calls. These sites often cater to patients who need immediate assistance but prefer not to visit a clinic in person. The user-friendly design usually highlights key services such as virtual GP visits, specialist consultations, or mental health support. They may also offer features like prescription delivery, appointment scheduling, and patient portals to track medical history. With security being a top concern, telemedicine websites need robust encryption to ensure the privacy of medical data, all while offering a seamless, easy-to-use interface for patients across all age groups.

12. Physical Therapy Clinics

Physical therapy clinic websites are designed to attract patients recovering from injuries or surgeries, as well as those seeking rehabilitation for chronic conditions. These sites generally offer in-depth descriptions of the types of therapy available, such as manual therapy, sports rehabilitation, or neurological physiotherapy. Interactive features, like the ability to book an assessment or upload medical documents, make the experience smoother for patients. Many include sections on common injuries or conditions, explaining how physical therapy can help. Patient testimonials and success stories are often showcased, helping to build trust and demonstrate the effectiveness of the clinic’s treatments.

13. Chiropractic Websites

Chiropractic websites cater to individuals seeking relief from back pain, headaches, or joint problems through non-invasive spinal adjustments. These sites focus on educating potential patients about the benefits of chiropractic care, how it works, and what to expect during a session. Chiropractic websites often include booking tools for consultations, sections on the conditions they treat (like sciatica or neck pain), and even resources like blog posts or videos demonstrating proper posture or stretches. The tone is typically straightforward, encouraging men to take charge of their health without feeling judged.

14. Dental Clinics

Dental clinic websites are often the first stop for patients looking to book cleanings, check-ups, or more intensive procedures like implants or braces. A well-organised dental website will offer sections detailing services—ranging from general cleanings to cosmetic procedures—and may also include before-and-after photos of patient transformations. Many dental sites now include online booking features, patient portals for accessing medical histories, and even video consultations for emergency dental issues. With dental anxiety being common, these sites often aim to create a welcoming, reassuring atmosphere, with smiling team photos and testimonials that ease the nerves of potential patients.

15. Eye Care Clinics

Eye care clinic websites are designed to offer patients information on everything from basic eye exams to corrective surgeries like LASIK. These websites often feature an easy-to-use booking system for scheduling appointments and purchasing prescription eyewear or contact lenses. Educational content is also a priority, with sections that explain eye conditions like glaucoma, cataracts, and astigmatism, and how they can be treated. The design typically includes calming colours and professional imagery to build trust. Many eye care clinics also highlight their use of advanced technology, giving potential patients confidence in the quality of care they’ll receive.

16. Pediatric Health Websites

Pediatric health websites cater to parents searching for healthcare information, tips, or services for their children. These websites provide essential resources on childhood vaccinations, nutrition, developmental milestones, and common illnesses. They often include booking tools for consultations with pediatricians or specialists and offer advice on everything from colic to adolescence. Colourful, fun designs with kid-friendly themes make these sites approachable for both parents and children. These websites may also feature blogs, forums, or FAQ sections that cover topics of concern for parents, such as managing screen time or handling childhood allergies, creating a supportive, informative community space.

17. Geriatric Care Websites

Geriatric care websites focus on healthcare services for the elderly, providing specialised information and resources for managing aging-related conditions. These sites often include sections on dementia care, mobility aids, and chronic disease management, as well as caregiving advice for families. The design typically prioritises ease of use, with larger fonts and simplified navigation to accommodate older users. Geriatric care websites may also offer services like in-home care options, retirement home placement, or telehealth consultations. Testimonials from family members of elderly patients and success stories from those receiving care help to build trust and demonstrate the quality of services.

18. Women’s Health Clinics

Women’s health websites cater specifically to the healthcare needs of women at all life stages, from adolescence through menopause. These platforms offer information and services for reproductive health, pregnancy care, fertility treatments, and hormone therapy. They often provide resources for specific conditions like endometriosis, PCOS, or fibroids. Women’s health clinics may also offer online scheduling for consultations, as well as patient portals for accessing medical histories. Many include blogs or advice sections that cover topics like birth control options, prenatal nutrition, or menopause management. The tone is typically compassionate and supportive, helping women feel empowered in managing their health.

19. Men’s Health Websites

Men’s health websites focus on the physical and mental well-being of men, offering services and resources for issues like testosterone management, erectile dysfunction, fitness, and mental health. These websites are often tailored to breaking down the stigma around men’s health concerns, encouraging men to seek help without embarrassment. Sections on conditions like prostate health, hair loss, or performance issues are common, along with options for booking consultations with specialists. They may also offer health tips focused on fitness, nutrition, and mental wellness. The tone is often straightforward, encouraging men to take charge of their health without feeling judged.

20. Health and Wellness Magazines

Online health and wellness magazines are packed with up-to-date articles, interviews, and resources covering all aspects of physical and mental health. These websites are often sectioned by topics like fitness, nutrition, mental health, and self-care, offering readers a broad spectrum of content. Many health magazines include interactive features such as quizzes, health calculators, or polls that encourage reader engagement. They also often have email newsletters, exclusive content for subscribers, and advertising opportunities for health-related products or services. With a strong focus on trending topics and expert interviews, health and wellness magazines serve as a go-to resource for readers interested in staying current with their well-being.

21. Healthcare Consulting Firms

Healthcare consulting websites cater to hospitals, clinics, and other healthcare providers looking for expert advice on improving operations, compliance, or patient care. These sites offer services such as strategic planning, regulatory consulting, healthcare IT solutions, and process optimisation. They might also focus on financial management or healthcare marketing to help organisations run more efficiently. Healthcare consulting websites typically feature client testimonials, case studies, and detailed service descriptions to build credibility and attract healthcare providers looking for tailored solutions. Clear, professional design, alongside an easy way to book a consultation or learn more about the firm’s expertise, is essential to these sites.

22. Rehabilitation Centers

Rehabilitation center websites are focused on providing information about recovery services for people overcoming addictions or physical injuries. These sites often include detailed explanations of the types of treatment available—whether it’s for substance abuse, post-surgery recovery, or sports injuries. Visitors can usually find success stories from past clients, as well as resources about the rehabilitation process. The website design should be calming and welcoming, with a focus on reassuring potential clients that they’re in good hands. Features like online booking for consultations or initial assessments, and access to remote support tools or resources, make the website more practical and user-friendly.

23. Alternative Medicine Websites

Alternative medicine websites focus on holistic approaches to health, such as acupuncture, naturopathy, herbal remedies, and other non-traditional therapies. These sites often promote natural wellness practices and feature articles or guides on how to manage common ailments without relying on conventional pharmaceuticals. Users can often book consultations with practitioners through the site or order natural supplements and remedies directly. Blogs, instructional videos, and success stories from patients who have benefitted from alternative medicine are common features. The tone is usually focused on balance, natural living, and empowering individuals to take control of their health through lifestyle choices and natural treatments.

24. Herbal Medicine Websites

Herbal medicine websites are specialised platforms that provide information and sell products related to the use of plants and herbs for health and healing. These websites often feature detailed descriptions of various herbs, their traditional uses, and their benefits for different health conditions. Many include blogs or resource pages that educate users about herbal medicine, its history, and its place in modern wellness. Product pages offer teas, tinctures, supplements, and skincare products made from natural ingredients. These websites often appeal to people looking for natural remedies, with a focus on transparency about sourcing and product quality to build trust with customers.

25. Chronic Illness Support Groups

Chronic illness support group websites offer a sense of community for individuals dealing with long-term health conditions. These platforms provide resources, forums, and live chat options where users can share experiences and advice. Many include sections dedicated to specific illnesses like multiple sclerosis, diabetes, or fibromyalgia, where users can connect with others facing similar challenges. These websites also offer educational materials on managing symptoms, treatment options, and mental health tips for dealing with the emotional toll of chronic illness. The tone is empathetic and supportive, focusing on helping individuals feel less isolated and more empowered in managing their condition.

26. Weight Loss Programs

Weight loss program websites are dedicated to helping users shed pounds through guided diets, fitness routines, or lifestyle changes. These sites often offer customised meal plans, exercise guides, and tracking tools to monitor progress. Many include features like success stories, client testimonials, and before-and-after photos to build trust and show real results. Some weight loss sites offer subscription-based access to exclusive content, personal coaching, or online communities where members can support each other. The design is typically upbeat and motivating, with clear calls-to-action encouraging visitors to sign up, track their goals, or start their weight loss journey immediately.

27. Health Apps and Tools

Websites for health apps and tools focus on promoting digital solutions for fitness, nutrition, or mental health tracking. These sites often showcase the app’s key features, such as calorie counters, step trackers, workout logs, or meditation tools. The design needs to be modern and tech-savvy, reflecting the app’s ease of use and effectiveness. Demo videos, screenshots, and user reviews help potential users understand how the app works and why it’s useful. Many health app websites include direct links to download the app from app stores and offer free trials or basic versions to encourage sign-ups.

28. Medical Equipment Suppliers

Medical equipment supplier websites cater to healthcare providers, hospitals, and sometimes individual consumers looking for home medical equipment. These sites offer products ranging from wheelchairs and hospital beds to diagnostic tools and surgical supplies. The site design must be highly organised, with easy-to-navigate product categories, detailed product descriptions, and clear pricing information. Many of these sites include an online store for purchasing equipment, along with downloadable brochures, manuals, and instructional videos. Since trust and reliability are key, these websites often highlight their certifications, customer service policies, and guarantees to reassure buyers.

29. Public Health Organizations

Public health organisation websites focus on providing information and resources about community health, disease prevention, and public safety. These websites typically serve as a hub for official guidelines on issues like vaccinations, hygiene, and mental health resources, and they often link to government agencies or NGOs. The design is professional yet accessible, with large amounts of data presented in a clear, understandable format. These websites are also a key resource for press releases, public health campaigns, and emergency updates. Often, they include reports on health trends, statistics, and case studies to educate the public and support policy changes.

30. Health Insurance Providers

Health insurance provider websites are all about guiding users through the often-complicated process of finding and purchasing health coverage. These websites typically feature plan comparisons, benefit breakdowns, and tools to calculate premiums. Users can often get instant quotes, schedule consultations, or apply for coverage directly through the site. Since trust is a key factor when choosing health insurance, these sites often include customer testimonials, explanations of terms and conditions, and clear FAQs to demystify the process. Clean, organised design, coupled with transparent information, helps make these websites user-friendly and reduces confusion.

31. Yoga and Mindfulness Websites

Yoga and mindfulness websites focus on promoting physical, mental, and spiritual well-being through yoga practices, meditation, and mindfulness techniques. These sites often feature video tutorials, blog posts, and e-books to help users get started with or deepen their practices. Some offer online courses or virtual classes that users can book directly. Community forums, live events, and downloadable resources like guided meditations are also common. The design is typically calming and zen-like, with soft colours and tranquil imagery, making users feel at peace as they browse through content focused on personal growth and relaxation.

32. Meditation and Relaxation Resources

Meditation and relaxation resource websites provide tools and guidance for people looking to manage stress, anxiety, or simply unwind. These sites often feature audio and video content, including guided meditations, breathing exercises, and progressive muscle relaxation routines. Many offer courses, apps, or subscription services that provide daily meditation practices or mindfulness techniques. Design is key here—the site should feel like a calm, safe space, using minimalistic design and relaxing imagery. Encouraging testimonials and success stories help promote the benefits of mindfulness, giving users confidence that these practices can improve their mental and physical well-being.

33. Health Podcasts and Vlogs

Health podcasts and vlogs are audio and video platforms that focus on wellness topics, from fitness and nutrition to mental health and disease prevention. The websites that host these podcasts or vlogs typically include episode archives, subscription options, and links to social media platforms. They often feature blog posts or show notes that expand on the topics discussed, offering listeners or viewers further reading or resources. These sites use clear, engaging design with easy access to the latest episodes and a focus on creating a community around the content. Visuals are important for vlogs, and they must reflect the host’s style and message.

34. Workplace Wellness Programs

Workplace wellness websites cater to companies looking to improve their employees’ health and productivity through wellness initiatives. These platforms provide information on services such as fitness challenges, mental health support, nutrition programs, and smoking cessation plans. Often, these websites allow businesses to sign up for custom wellness programs tailored to their workforce, including health screenings, stress management workshops, or even yoga classes. The design should be professional yet approachable, with case studies and statistics showing the benefits of investing in employee wellness. A strong emphasis on the ROI of wellness programs helps convince businesses to get on board.

35. Corporate Health Initiatives

Corporate health initiative websites focus on helping large organisations promote healthy lifestyles among their employees. These websites often offer resources for workplace health screenings, vaccination programs, ergonomic assessments, and nutrition counselling. The design is professional, with an emphasis on the tangible benefits of maintaining a healthy workforce, such as reduced absenteeism and increased productivity. Many corporate health initiative sites include case studies, testimonials, and data demonstrating the effectiveness of their programs, encouraging other companies to sign up. These platforms often allow businesses to customise and schedule wellness initiatives directly through the site.

36. Family Health Resources

Family health websites are dedicated to providing health advice, tips, and resources for families at every stage of life. These sites offer content on everything from managing childhood illnesses to healthy meal ideas and mental wellness for parents. The design often reflects the family-centric theme, using warm colours and relatable imagery. Sections on specific life stages—like pregnancy, early childhood, adolescence, and elderly care—are common, allowing visitors to find tailored information. These websites also frequently feature forums, blogs, or Q&A sections where families can share experiences and advice, creating a supportive online community.

37. Surgical Clinics

Surgical clinic websites provide detailed information on the surgical procedures they offer, ranging from routine operations to more specialised surgeries. These platforms aim to educate patients on what to expect before, during, and after surgery, often featuring patient testimonials and success stories. Many surgical clinics also offer telemedicine consultations or pre-surgery information sessions via the website. The design is professional, clean, and easy to navigate, with clear calls-to-action for booking consultations or accessing patient resources. Information on patient care, post-op recovery, and contact information for follow-ups are also commonly featured.

38. Allergy and Asthma Centers

Allergy and asthma websites provide information and treatment options for individuals managing these chronic conditions. These websites often include educational resources on triggers, symptoms, and treatments for allergies and asthma, as well as appointment booking for consultations with specialists. Many feature patient portals where users can access test results or order medications. The design of these sites focuses on creating a clean, safe atmosphere, with soothing colours and imagery. The goal is to reassure potential patients that they will receive comprehensive care for conditions that often cause anxiety and discomfort.

39. Emergency Medical Services

Websites for emergency medical services (EMS) need to provide quick, clear information on how to access urgent care. They often feature maps and contact details for nearby hospitals or urgent care facilities, as well as advice on when to seek emergency treatment. These websites must be highly functional, with an emphasis on ease of use. They may also include educational content on basic first aid, how to recognise medical emergencies, or how to prepare for a crisis. The design prioritises usability, with prominent phone numbers, location services, and emergency contact information always visible.

40. Wellness Influencer Websites

Wellness influencer websites are personal platforms where health and fitness influencers share their tips, routines, and product recommendations. These websites often feature blog posts, workout videos, meal plans, and personal stories from the influencer. Many wellness influencers also sell branded merchandise, offer e-books, or run online fitness challenges directly through their site. The design is usually sleek and modern, reflecting the influencer’s brand and personality. With a strong focus on visuals, these sites frequently feature professional photography, video content, and testimonials from followers who have benefited from the influencer’s advice or products.

41. Global Health Initiatives

Global health initiative websites focus on large-scale health campaigns, often run by governments, NGOs, or international organisations like the WHO. These sites aim to raise awareness about global health issues like pandemics, vaccinations, and public health education. The content often includes news updates, research findings, and educational resources aimed at both the general public and healthcare professionals. These sites are highly organised, with data-heavy content presented in a digestible format. Multilingual options, interactive maps, and downloadable reports are common features that make these sites accessible to a global audience.

42. Senior Care Services

Senior care websites focus on providing information and resources for elderly care, including assisted living, home care services, and nursing facilities. These platforms typically include detailed descriptions of the services offered, pricing, and care options, as well as information on healthcare staff qualifications. Many senior care websites offer virtual tours of facilities, allowing potential residents and their families to explore options from home. Testimonials from residents or their families are also featured prominently, helping to build trust in the quality of care provided. The design tends to be calming and respectful, with a focus on accessibility for older visitors and their families.

43. Plastic Surgery Clinics

Plastic surgery websites provide detailed information on cosmetic and reconstructive procedures. These websites often feature galleries of before-and-after photos, patient testimonials, and detailed descriptions of procedures like rhinoplasty, facelifts, and breast augmentation. Many include consultation booking tools and patient portals for accessing post-op care instructions. The design of plastic surgery websites tends to be sleek and polished, often using professional photography to showcase the results of the clinic’s work. Building trust is key, so certifications, surgeon profiles, and client reviews are often highlighted to reassure visitors.

44. Acupuncture Clinics

Acupuncture clinic websites focus on promoting the benefits of this traditional Chinese medicine practice. These sites typically explain how acupuncture works, what conditions it can help with (like pain relief, stress, or infertility), and what patients can expect during a session. Many acupuncture websites also feature online booking tools, educational blogs, and sections on related services like herbal medicine or cupping. Testimonials from patients and success stories play a large role in building trust, as acupuncture often falls into the category of alternative medicine. The design of these sites is often simple and calming, reflecting the relaxing nature of the treatments.

45. Health Advocacy Groups

Health advocacy group websites focus on raising awareness and lobbying for policy changes on specific health issues. These sites typically include information on the health condition or cause they represent, along with ways for visitors to get involved, such as signing petitions, donating, or volunteering. Many feature personal stories from individuals affected by the issue, as well as news updates on advocacy efforts and successes. The design is often clean and action-oriented, with prominent calls-to-action to encourage engagement and support. These websites serve as the primary online presence for health-related movements or campaigns.

46. IV Therapy Clinics

IV therapy websites promote clinics that offer vitamin infusions, hydration treatments, and other IV therapies designed to boost energy, recover from illness, or improve overall health. These sites often include detailed explanations of the different types of IV drips available, along with benefits like increased energy or faster recovery times. Booking options for in-clinic treatments or at-home services are usually available. Many sites also feature testimonials from athletes or celebrities who have benefited from the treatments. The design is sleek, modern, and medical-focused, with an emphasis on the health benefits of these services.

47. Homeopathic Medicine Websites

Homeopathic medicine websites focus on promoting the principles of homeopathy and offering natural remedies for various conditions. These sites typically include detailed explanations of how homeopathy works, the specific conditions it can treat, and testimonials from patients who have experienced benefits. Many also offer online consultations with homeopaths and sell remedies directly through the site. Homeopathy websites tend to focus on natural, gentle treatment approaches, often appealing to users looking for alternatives to conventional medicine. The design is simple and natural, with a focus on wellness and balance.

48. Online Pharmacies

Online pharmacy websites offer a platform for users to fill prescriptions, purchase over-the-counter medications, and access health products like supplements and vitamins. These websites often include features like prescription refills, home delivery options, and online consultations with pharmacists. Safety and privacy are top concerns, so these sites typically highlight secure payment options, discreet packaging, and compliance with health regulations. Many online pharmacy websites also offer health advice through blogs or FAQ sections. The design is often clean and functional, prioritising ease of use for customers looking to quickly and securely manage their prescriptions.

49. Ayurveda Wellness Websites

Ayurveda wellness websites focus on the ancient Indian holistic health practice of Ayurveda. These websites typically offer information on Ayurvedic principles, doshas, and treatments like herbal medicine, yoga, and diet plans. Many include online consultations with Ayurvedic practitioners, as well as e-commerce features for purchasing herbal remedies, oils, and wellness products. The design is often earthy and natural, reflecting the holistic nature of Ayurveda. Users can find resources on managing conditions like stress, digestive issues, or skin problems through natural Ayurvedic practices, and the tone is generally calm and balanced, appealing to those seeking alternative healing methods.

50. Detox and Cleanse Programs

Detox and cleanse program websites focus on providing short-term programs designed to help individuals detoxify their bodies, often through diet, supplements, or fasting. These sites typically offer detailed information on the benefits of detoxing, such as improved digestion, clearer skin, or weight loss. Many include online stores where users can purchase detox kits, meal plans, or supplements. Testimonials and success stories from previous customers help build trust and show real results. The design is often fresh and clean, with a focus on health, rejuvenation, and vitality, appealing to users looking for a physical or mental reset.

Recap of Key Takeaways

Health websites serve a variety of purposes, each tailored to specific audiences and health needs. The central goal for all of them is to provide information, services, or products that help improve the health and well-being of their users. Here are the most important takeaways:

• Tailored Content: Whether you’re offering fitness routines, mental health support, or alternative medicine advice, your website should target your audience with clear, relatable content.
• Ease of Use: People don’t have the patience to dig for what they need. Your site’s layout should be intuitive, and essential information like services, booking options, or product descriptions should be easily accessible.
• Trust Building: Credibility is key for any health-related website. This can be achieved through customer testimonials, clear privacy policies, certifications, and authoritative, well-researched content.
• Visual Appeal: Use high-quality images, clean design, and appropriate use of whitespace to make the site visually appealing without overwhelming the user.
• Engagement Features: Elements like blogs, testimonials, or community forums help users feel more connected and encourage ongoing engagement with your site.
• Action-Oriented: From clear call-to-action buttons to scheduling features, your website should guide visitors towards taking the next step, whether that’s booking a consultation, signing up for a newsletter, or making a purchase.

Glossary

• Telemedicine: The use of telecommunications technology to provide remote diagnosis and treatment of patients.
• Holistic Health: An approach to wellness that considers the whole person—body, mind, spirit, and emotions.
• IV Therapy: The delivery of fluids, nutrients, or medications directly into a vein to treat various health conditions.
• SEO: Search Engine Optimisation, a practice aimed at increasing website visibility in search engine results to attract more visitors.
• Call-to-Action (CTA): A prompt on a website that tells the user to take a specific action, such as “Sign Up Now” or “Book a Consultation.”
• Alternative Medicine: Medical treatments that are used instead of traditional (mainstream) therapies, such as herbal remedies or acupuncture.
• Responsive Design: A design approach that ensures websites look and function well across a range of devices, from desktops to smartphones.
• Parallax Scrolling: A web design technique where the background content moves slower than the foreground as you scroll down, creating a 3D-like effect.

What should I focus on when building a health website?

Focus on clear, relatable content that directly addresses the needs of your audience. Your design should be clean, easy to navigate, and trustworthy. Make sure to include client testimonials, reviews, and a strong call-to-action. To get started, check out WordPress websites and learn how to create a professional online presence.

How can I make my health website more engaging?

Use a variety of content formats, including blogs, videos, infographics, and testimonials. Interactive features like polls, quizzes, or live chats can also increase engagement. If you’re new to web design, try using a WordPress website builder for ease of use and creativity.

What design elements are essential for a health website?

Essential design elements include a responsive WordPress design, high-quality images, a consistent colour scheme, clear call-to-action buttons, and simple navigation. You can find plenty of helpful resources through WordPress templates.

How do I make sure my health website is trustworthy?

Build trust by including client testimonials, certifications, and professional endorsements. It’s also crucial to ensure that all personal data is handled securely. Using WordPress block themes can give your site a modern and trustworthy look, while Full Site Editing helps keep everything easy to manage.

Why is SEO important for a health website?

SEO helps your website appear higher in search engine results, attracting more visitors. Proper keyword usage, quality content, and mobile optimisation are key factors in successful SEO. Learn more about setting up your SEO with Gutenberg blocks to ensure your content reaches your audience.

What are some must-have features for a telemedicine or healthcare provider website?

Must-have features include appointment booking, secure patient portals, telehealth consultation options, and clear service descriptions. Using a WordPress block theme tutorial will help you integrate these elements seamlessly into your design.

Links for more resources

• Google’s Guide to SEO: Learn the fundamentals of improving your site’s visibility on search engines.
• W3C Accessibility Guidelines: Ensure your website is accessible to all.
• WebMD: A great resource for health-related content and inspiration for designing user-friendly health websites.
• Mayo Clinic: See how one of the world’s most trusted healthcare providers structures their content.
• HubSpot’s Guide to Creating Effective CTAs: Tips on creating compelling calls-to-action.
• WordPress templates: Explore various templates suitable for your health website.
• WordPress block themes: Discover themes that support the new block editor.
• Gutenberg blocks: Enhance your site with Gutenberg blocks.
• Elementor alternatives: Explore alternatives to popular page builders.