Tag: About page with mission and vision

About page with mission and vision

An About page with a clear and engaging mission and vision provides visitors with insight into the core values and long-term goals of your business. It acts as a window into the purpose behind your company and gives visitors a reason to connect with your brand on a deeper level. Whether you are a small business or a large corporation, a mission and vision statement is vital for creating alignment and direction within your team and for communicating the ‘why’ behind what you do to your audience.

What is it?

An About page with mission and vision outlines the purpose of your business (mission) and the aspirations for the future (vision). The mission statement explains what your company does, who it serves, and what value it provides, while the vision statement paints a picture of the future your company hopes to achieve. When paired together, they form a comprehensive view of your company’s present and future direction, building trust and clarity for your audience.

Why do we need it?

Including a mission and vision on your About page is essential for several reasons:

• Clarifies purpose: Your mission gives visitors and potential customers a clear understanding of what your company does and how it serves them.
• Provides direction: Your vision provides direction and context for where your company is headed, helping customers understand your long-term goals.
• Builds trust: A strong mission and vision can humanise your brand and help customers feel connected to your goals, building trust and loyalty.
• Aligns your team: Internally, your mission and vision statements serve as guiding principles that help align your team’s efforts and ensure everyone is working towards the same objectives.

How to make it?

Creating a compelling About page with your mission and vision requires thoughtful reflection on the values that drive your company and the future you want to create. Here’s how to make it:

• Define your mission: Start by describing what your company does and why it exists. Be clear, concise, and focused on the core value you provide to your customers. Avoid jargon or vague statements.
• Craft your vision: Think about where you want your company to be in the future. This could include the impact you want to have on your industry, community, or the world. Make your vision aspirational but achievable.
• Show alignment: Make sure that your mission and vision are aligned and complement each other. The mission focuses on the present, while the vision should inspire long-term growth.
• Be authentic: Your mission and vision should reflect the true essence of your company and the values that guide your operations. Don’t try to create something that sounds good but doesn’t align with your actual practices.
• Keep it concise: Aim to be clear and to the point. A mission statement should ideally be one or two sentences, while your vision can be a bit longer but should still be easy to understand.

When to use it?

An About page with mission and vision should be used whenever you want to clearly communicate the purpose and future goals of your business to visitors. This approach is particularly beneficial:

• For new businesses: Startups can use their About page to clearly communicate their mission and long-term vision as a way to build trust and attract customers.
• For purpose-driven brands: If your company has a strong focus on social impact, sustainability, or community involvement, your mission and vision can set the tone for your brand’s values.
• When expanding or rebranding: If you’re launching new products, services, or markets, the mission and vision can provide a unifying message to your audience about your direction.

Best practices for an About page with mission and vision

When incorporating your mission and vision into your About page, follow these best practices:

• Keep it simple: Your mission and vision should be easy to understand and resonate with your audience. Avoid complex language or long-winded explanations.
• Align with your brand voice: Make sure your mission and vision statements align with your overall brand tone and messaging, whether you’re casual and friendly or professional and formal.
• Highlight your core values: Connect your mission and vision with the values that guide your company’s decisions and actions. This helps reinforce your brand’s authenticity.
• Show how you’re living your mission: Don’t just talk about your mission—show how your company is already living it through examples, stories, or customer testimonials.
• Update regularly: As your company grows, your mission and vision may evolve. Make sure your About page stays up to date with any shifts in direction or goals.

Use case

Consider a company like Tesla, which has a clear mission to accelerate the world’s transition to sustainable energy. Their About page not only highlights their mission but also outlines their vision for a sustainable future, including their goals for electric vehicles, solar energy, and battery storage. This clear communication aligns with their product offerings and engages visitors who share similar values.

Examples of effective mission and vision statements

• Patagonia: “We’re in business to save our home planet.” Their mission and vision are directly linked to their commitment to environmental activism and sustainability, making it easy for customers to understand what they stand for.
• Warby Parker: “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.” Their mission focuses on providing high-quality eyewear at affordable prices, while their vision includes supporting global literacy through their buy-a-pair, give-a-pair programme.
• Microsoft: “To empower every person and every organisation on the planet to achieve more.” This mission statement is clear and inspiring, setting a strong foundation for the company’s products and services, while their vision focuses on making the world a more inclusive and accessible place through technology.

Resources

If you need help designing an engaging About page with mission and vision, consider using these resources from MaxiBlocks:

• WordPress Website Design – Learn how to create a professional and visually appealing About page using WordPress design best practices.
• WordPress Block Templates – Use pre-designed WordPress block templates from MaxiBlocks to quickly create your About page layout with sections for your mission and vision.
• Icons for WordPress – Enhance your About page design with icons that complement your mission and vision.
• WordPress Block Themes – Use MaxiBlocks’ Block Themes to customise your About page and ensure it reflects your brand’s identity.

MaxiBlocks premade templates

MaxiBlocks offers a variety of premade templates that you can use to quickly create an engaging About page with mission and vision statements. These templates are fully customisable and can be adapted to fit your brand’s style and message. By using MaxiBlocks’ templates, you can save time and focus on delivering a clear and compelling message about your company’s purpose and future goals.